LAS VEGAS – Industry professionals can begin submitting nominations for the 2016 Transitions Innovation Awards Program on October 1. Through the program, Transitions Optical, Inc. recognizes loyal partners and individual optical industry professionals from the U.S. and Canada for their commitment to growing their businesses by supporting the Transitions^® brand over the past year.

Open to independent eye care professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories, the five Transitions Innovation Awards categories include:

• 2016 Transitions Brand Ambassador (Individual-only award)
• Best in Growth Achievement
• Best in Training
• Best in Marketing
• Best in Patient Experience

Nominations for all Transitions Innovation Awards will be accepted online (at TransitionsCanadaPRO.ca/Awards) from October 1 – 31, 2016. To enter, candidates must complete a nomination form and detail their 2016 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

All finalists in each category will receive a trip for two to the 2017 Transitions Academy, January 29 – February 1, 2017 in Orlando, Fla., where the winners will be announced.  Award finalists will be notified no later than December 5, 2016 to secure travel plans.

For more information: TransitionsCanadaPRO.ca/Awards.

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