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Dutz Succeeds Again in their Autumn Eyewear Collection for 2015

Dutz eyewear takes the inspiration of everyday life and creates an outstanding fall collection rich in colours from bright reds to lime greens, blues to warm fall reds, combining those colours with unique shapes and traditional craftsmanship. The result… Positively EYEcatching!

This fall collection is based on three trademark signs that autumn is on its way. The denim inspired frames will be showcased in both acetate and metal designs. Jungle Fever will ignite the wild glamour side hidden in all of us. While the all important Aztec prints will keep this collection’s frame colours rich and luscious.

Dutz is distributed by Audace Lunettes: www.audacelunettes.com

40 Minutes of Outdoor Activity per Day May Slow Epidemic of Myopia in Children

Myopia has reached epidemic levels in some countries in east and south-east Asia, where 80-90% of children will develop myopia by the time they graduate from high school. A new study published in the September 15 issue of the Journal of the American Medical Association (JAMA) offers evidence that an additional outdoor activity class resulted in a 9.1% reduction in the incidence rate of myopia, and a significantly lower cumulative change in spherical equivalent refraction (SER) over a period of three years.

The study divided grade 1 students in Guangzhou, China, into two groups of approximately 950 students each (average student age 6.6 years). One group had an additional class of 40 minutes of outdoor activities each day, while the other group continued their usual activity pattern.

The study found that overall there was a 23% relative reduction in myopia incidence, which was less than the reduction anticipated by the study leaders, but clinically significant because delaying myopia onset in childhood can reduce the likelihood of progression to severe myopia later in life.

Michael Repka, M.D., of the Johns Hopkins University School of Medicine, said of the findings: “Given the popular appeal of increased outdoor activities to improve the health of school-aged children in general, the potential benefit of slowing myopia development and progression by those same activities is difficult to ignore. Although prescribing this approach with the intent of helping to prevent myopia would appear to have no risk, parents should understand that the magnitude of the effect is likely to be small and the durability is uncertain.”

Further information: http://jama.jamanetwork.com/article.aspx?articleid=2441261

IRIS Aligns with Canada’s Top Influencers – The New IRIS Ambassadors

IrisAmbassadorsVancouver (September 25, 2015) — IRIS The Visual Group is excited to announce the launch of their new Ambassador Program with some of the nation’s top Millennial Influencers. Mommy, Wife and former MD, Monika Hibbs started her blog, MH By MONIKA HIBBS, as a creative outlet to share her knowledge while studying medicine. She now blogs full time about a lifestyle inspired by fashion, beauty, design, family, and all things beautiful.

Lauren and Mariel Armstrong are the chic and sophisticated sisters behind PARTYSKIRTS. Lauren and Mariel co-founded PARTYSKIRTS when they received an overwhelming response to the
PARTYSKIRTS they designed for themselves to wear. PARTYSKIRTS are now a global phenomenon worn by those who believe in celebrating life. Crazy Style Love is a fashion blog authored by Jenny Jovanovic — “a regular woman with a regular career, body and budget”. Her blog shares her personal style along with expert tips and tricks on how to look (and eat!) your best on a budget.

The new Ambassadors will be endorsing IRIS through several online and offline activations this Fall, highlighting new fashion trends in eyewear, as well as attending special IRIS events and promoting eye health through regular eye exams.

“The Ambassadors will humanize the IRIS brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what IRIS had to offer,” says Melanie Hajjar, Director of Marketing, IRIS. “IRIS is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true Influencers whose engaged followers look to them for fashion, lifestyle and health inspiration.”

BCBGMAXAZRIA Brings Lizard and Python Prints to Life

BCBGMAXAZRIA launches four fashion forward models new for their fall 2015 collection, introducing a 3D technique used to create a realistic python and lizard leather looking temple further enhancing the new models’ cat eye and wayfarer shapes. The new releases are rich in colour, youthful in shapes, enhanced in texture creating the ultimate eyewear fall release.

Distributed by Centennial Optical. www.centennialoptical.com

Gold in the City of Light

End the suspense! The winners of the Silmo d’Or are now known. The ten winners received their awards at the legendary Maison de la Radio, located in the 16th arrondissement of Paris.

From September 25 to 28, over 35,000 Silmo attendees gathered in the French capital to discover the latest from more than 1350 different brands. As with every year, the delivery of the Silmo d’Or was the highlight.

Here is the list of those who have distinguished themselves with the award, juried by designer Emmanuel Gallina:

Optical Frame: Masunaga with “GMS-106”

Sunglasses: W-Eye with “Aifir”

Vision: Essilor with “Eyezen”

Contacts: Johnson & Johnson with “1-Day Acuvue Moist Multifocal”

Children: Minima with “Junior Hybrid”

Sports Equipment: Seiko Optical Group with “Seiko Xchanger”

Low Vision: Visiole with “Blaze EZ”

Frame Technological Innovation: Blackfin with “Shark-Lock”

Material/Equipment: Luneau Technology with “Attitude” from Briot

Jury Prize: Factory 900 with “FA-087”

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