Blog - Page 86 of 868

September 4, 2025September 4, 2025

Contact Lens Institute Extends The EASY Way Campaign with Actress Kate Flannery

Contact Lens Institute^™ (CLI) has extended its partnership with comedian and actress Kate Flannery for The EASY Way, which helps the eye care community discuss healthy contact lens wear-and-care routines with patients. The digital campaign will run on social media platforms into September, with Flannery’s video also available as a YouTube Short at youtube.com/shorts/mR2JCDll8BM.

Flannery—a contact lens wearer herself—is globally recognized for her iconic role as Meredith on The Office and her moves on Dancing with the Stars. Her support of the CLI initiative has garnered widespread attention, prompting the promotion’s continuation.

The EASY Way (Eyes, Awareness, Safety and You) has been used by eye care practices across the U.S., Canada, and worldwide since 2021. It includes simplified tips, attention-grabbing infographics, and companion digital resources for use in practices, presented in a memorable and straightforward way. All components are available for free download within The EASY Way resource page on ContactLensInstitute.org.

Contact Lens Institute - Kate Flannery for The EASY Way

Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit contactlensinstitute.org.

Click HERE for the press release.

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September 4, 2025August 8, 2025

Superflex® Kids Blends Bold Detailing and Vibrant Design

Optik July-August 2025 Voila WestGroupe Superflex Kids SFK324

SFK-324 is an acetate combo frame with a modified round shape that brings a playful touch to everyday eyewear. The frame front features a flower-shaped rivet, while a floral pattern on the temple brings extra detail and charm.

The double-layered, overlapping rivet design adds depth and makes the frame visually unique. Navy Rose (pictured) and Teal feature gradient fronts for a smooth flow of colour, while Rose Shimmer stands out with its eye-catching shimmer effect.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

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September 3, 2025September 3, 2025

Zyloware Acquires Kenmark Eyewear, Expanding Brand Portfolio and Legacy

Zyloware, the longest-running family-owned eyewear company in the United States, has announced the acquisition of Kenmark Eyewear. The deal was made by Christopher and James Shyer, Co-CEOs of Zyloware, together with investment partner CenterGate Capital.

The move marks Zyloware’s first expansion through acquisition and aligns with its strategy to broaden its brand portfolio and strengthen partnerships across the eyewear industry.

Founded more than 50 years ago in Kentucky, Kenmark has earned a strong reputation for innovation, craftsmanship, and design. Its portfolio includes globally recognized names such as Vera Wang, Lilly Pulitzer, Original Penguin, Kensie, Jhane Barnes, and Wolverine, along with independent collections Paradigm, Elliott Ives, and Valdo.

“This is both a natural fit and an exciting step forward,” said Jamie Shyer, Co-CEO and COO of Zyloware. “Kenmark’s heritage, strong reputation, and brand portfolio perfectly complement Zyloware’s existing offerings.”

Jason Wehlage, CEO of Kenmark, added: “By joining the Zyloware family, we strengthen our capacity to innovate, expand our reach, and provide collections that empower practices and elevate the eyewear experience for patients everywhere.”

As part of the transition, Christopher Shyer, Zyloware’s Co-CEO and President, will step down in November after decades of leadership. He will remain a co-owner and continue to support the family’s legacy at Zyloware.

“This is a very exciting time for Zyloware, for Kenmark, and for our future growth in the world of eyewear,” Shyer said. “We look forward to honoring Kenmark’s legacy while building a stronger, more dynamic future together.”

Source: Zyloware

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September 3, 2025August 28, 2025

Revert Presents Polar Clip-on MOVE: Innovation, Style, and Versatility in a Single Pair of Glasses

Revert Srl, an Italian company founded in 1993, launches Polar Clip-on MOVE, the new project that combines technology, design, and functionality. With over 30 years of experience and a solid presence in more than 80 markets, Revert continues to stand out as an international benchmark for innovative eyewear.

“With Polar Clip-on Move, our goal was to address a daily need: to provide users with versatile eyewear, capable of integrating multiple functions and adapting to any scenario, while maintaining high technological and aesthetic standards.”Elvio Reolon, CEO of Revert

Revert Presents Polar Clip-on MOVE- image of case with glasses and two clip-ons

Clip-on MOVE: One Frame, Three Solutions

Polar Clip-on MOVE introduces a modular system consisting of an ultra-light optical frame and three interchangeable magnetic clips:

SUPER POLARIZED® CLIP

Designed for maximum visibility under sunlight, the SUPER POLARIZED® Clip features high-quality polarized lenses with UV400 protection, shielding your eyes from harmful ultraviolet rays.

Polarized lenses to reduce glare
Full UV protection (UV400)
Sharp vision and true-to-life colors
Quick and secure magnetic clip system

BLUE BLOCK® CLIP

The BLUE BLOCK® Clip filters harmful blue light emitted by digital devices such as smartphones, laptops, and tablets, helping reduce eye strain and preserve long-term eye health.

Filters high-energy blue light (HEV)
Reduces digital eye strain and fatigue
Enhances contrast and comfort while working
Perfect for office use, smart working, and gaming

NIGHT DRIVE CLIP

The NIGHT DRIVE Clip enhances contrast and depth perception in low-light conditions, reducing glare from headlights and streetlights—ideal for safe night driving.

Improves visibility and contrast in low-light environments
Reduces glare from oncoming traffic
Enhances definition and depth on the road
Ideal for night driving or adverse weather conditions

The magnetic attachment system, integrated into the frame structure, allows for a quick and secure switch from one function to another, ensuring adaptability, comfort, and maximum versatility.

The eyewear confirms the DNA of the Polar brand, renowned for its focus on design, the use of high-quality materials, and its Super Polarized® lenses, which deliver more vivid colors, sharp vision, and full UV protection.

Revert Presents Polar Clip-on MOVE- image of glasses and three clip-on options

The true highlight of the project is the Blue Block Clip, which provides an immediate feeling of visual relief and, unlike glasses with a permanent filter, can be worn or removed depending on the moment’s needs.

The magnetic attachment system ensures fast, secure, and intuitive use, guaranteeing maximum comfort and adaptability. Polar Clip-on MOVE will be available in six diﬀerent models, designed to meet every style and functionality requirement.

Click HERE for the press release.

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September 2, 2025September 16, 2025

Celebrate What Makes Us Proudly Canadian – and Win!

We’re turning up the patriotic pride this fall with our new Optik “Proudly Canadian” Subscriber Contest — created exclusively for the Canadian eye care industry. Whether you’re in practice, on the road, or behind the scenes in the optical industry, this is your chance to win amazing prizes just for staying informed with Optik.Optik Launches New Subscriber Contest for Eye Care Pros Across Canada

For over 20 years, Optik Magazine has been Canada’s most comprehensive B2B publication dedicated to eye care and eyewear. Published in English and French, we proudly cover all facets of the industry — from clinical care and continuing education to frames, fashion, and business trends.

Now, we want to celebrate the community that makes it all possible: you.

🎁 What You Can Win

We’re giving away a series of One4ALL Ultimate Virtual Gift Cards, redeemable at dozens of beloved Canadian retailers and services including Tim Hortons, A&W, Cineplex, Gap, Golf Town, Air Canada, and many more.

Here’s how the prizes break down:

Early Bird Prizes:
Five lucky winners who subscribe by September 30, 2025 will receive a $50 gift card each.
Bonus Prizes:
Three subscribers with the most creative answers to our bonus question will win $100 gift cards, selected by the Optik Editorial Team.
Final Draw Prizes:
Ten more gift cards valued at $25 will be drawn at random from all entries received by December 15, 2025.

✨ How to Enter:

It’s easy — and free !

Scan the QR code in the September/October print issue of Optik or visit the official contest page.
Fill out the quick subscription form with your name, email, role, and company.
Complete the Bonus Question for a chance at even bigger prizes: What makes you “Proudly Canadian” as a member of the Canadian Eye Care industry?
Hit submit — and you’re in!

Click Here to Enter

All entries must be received by December 15, 2025. Winners will be selected on December 18, and notified shortly after. To claim a prize, winners must respond within 5 business days.

Why This Matters

Optik is — and has always been — 100% Canadian-owned and operated. We’re committed to serving the needs of Canada’s optical professionals with original, industry-relevant, bilingual content tailored to your business, your practice, and your patients.

By subscribing to Optik Digital, you’re staying ahead of the curve — and standing behind independent Canadian media created for and by members of your own professional community.