Gemma Gibb standing in front of a tradeshow booth for the Optical Group.

Rockstar Road Warriors: Optical Road Warriors: Inspiring Optical Career Transitions

By Suzanne Sendel In the dynamic world of optical careers, few stories are as inspiring as those of Gemma Gibb and Ruby Lauret These dedicated...

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Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

by Shan Khan, RO In this issue, Optik spotlights two more remarkable women shaping the future of eye care in our industry Join us as we explore...

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Two different optical store displays, side-by-side, with a red arrow graphic overlaid.

Quantity vs Frame Quality

By Sarah Bureau, RO How Choosing Low Quality Can Cost You More The world of Opticianry has a place for everyone and their preferred marketing...

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Altered overhead photograph of a forest, that looks like a clearing in the shape of two hands shaking.

Cultivating Supplier Partnerships

By Dr Trevor Miranda, OD Optical sales representatives or Territory Managers can be an essential part of a well-run optometric practice Sales...

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