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Mido 2015 Starts Tomorrow

The 45th Mido, the world’s No.1 eyewear exhibition, opens on February 28, this Saturday. The International Optics, Optometry and Ophthalmology Exhibition will be on show until March 2 at the Fieramilano Rho-Pero pavilions and is a concrete opportunity to do business in a completely revamped setting. Thousands of trade people from across the world are expected. Each year they meet in Milan for a unique overview of the industry, which only an ever-evolving exhibition can give. The intent is always to deliver the best to exhibitors and visitors in terms of being efficient and offering real business opportunities, by guaranteeing specifically “tailored” services, in a very internationally-minded way.

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Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The SS24 collection follows the essence and identity of the brand.

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Karün announced: the world's first eyewear frames made from cellulose acetate recovered from cigarette butts. A new material called Celion® 

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