fbpx

SHOEI® Premium Helmets and Transitions Optical Partner for New Adaptive Face Shield Offering

Best-in-class brands collaborate on photochromic shield that eliminates the need to carry multiple shields.

PINELLAS PARK, Fla.  – Bringing together two world-class brands, Transitions Optical Inc., and SHOEI® Safety Helmet Corporation have partnered to offer an adaptive face shield that seamlessly adjusts tint to match outdoor light and weather conditions – changing from clear to dark and everything in-between. The SHOEI® Transitions® CWR-1 adaptive face shield will fit SHOEI’s #1 selling full-face helmet in North America, the RF-1200.

“Our retail customers as well as our dealer-distribution network have asked us for a top-of-the-line adaptive shield,” said Moichi Tsuzuki, SHOEI® Safety Helmet, president. “We are excited for the added value the Transitions® technology will bring to our customers and for the enhanced visual experience they will now have while riding. Being able to see well in all lighting conditions is optimal for both safety and for a more fun, enjoyable ride.”

“Transitions adaptive technology offers a valuable benefit to riders, so we’re proud to partner with SHOEI® on the new CWR-1 Transitions shield,” said Larissa Bryan, director, sunwear, Transitions Optical. “SHOEI’s helmet quality and rigorous product testing are what make them a premium helmet brand.”
The shields are developed using Transitions’ state-of-the-art photochromic technology, and automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. They eliminate the need for motorcycle riders to carry and switch out multiple shields. The shields also protect against wind and debris, and like all Transitions technology, block 100% of harmful UV rays.

“Motorcycle riders know better than anyone how outdoor light changes throughout the day,” added Bryan. “The SHOEI® Transitions® adaptive shield adjusts to changing light conditions so they can continue riding without interruption and with more comfortable vision.”

ABOUT SHOEI PREMIUM HELMETS
The name SHOEI® has long been synonymous with “premium” in the motorcycle helmet market-a credential that hundreds of loyal men and women in our Japanese factories wear with great pride. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and over 50 years of helmet building experience. Just like the very first SHOEI® helmet built by our founder back in 1959, every SHOEI® today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet. For more information, visit Shoei-helmets.com.

ABOUT TRANSITIONS OPTICAL
For the past 25 years, Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and a line of sunwear products designed to provide a visual advantage during outdoor activities. Transitions® adaptive technology allows sunglass lenses, helmet shields and goggle lenses to automatically adjust their level of tint to compliment the amount of sunlight outdoors.

For more information about the company and Transitions adaptive sunglasses, goggles and shields, visit Transitions.com/sunwear

Contact
Lesley Sillaman
Havas PR
412 456 7839 tel
lesley.sillaman@havasww.com

Featured Posts

CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read More

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read More
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read More
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read More
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more