Zenka, Best New Product at Vision Expo West
The Zenka French modular frames, distributed in Canada by Lunette USA on a temporary basis, were elected Best New Product at International Vision Expo West, in Las Vegas.
“You can change the face of eyewear very easily with a simple clip, which gives wearers a ton of options,” explains Helene Goldschmidt, CEO of Lunette USA. “With interchangeable fronts, you can play with colours and textures.”
The Vision Expo West trade show was held September 17–19, at the Sands Expo & Convention Center, with over 400 exhibitors. At the same time, the online community VisionariesCommunity.com was launched. “This is a forum where eye care professionals can connect with their peers, gain new insights in their field and explore new products 365 days a year,” says Diane Tiberio, senior director of conference & marketing at Reed Exhibitions.