ZOOM virtual eyestyling

Reframe the Game with Virtual Eyestyling

Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames, often multiple pairs, that were the perfect compliment to their wardrobe styles and facial features. On March 17, 2020 everything changed.

Like all optical dispensers, the provincial “stay-at-home” directives put an abrupt end to Wendy’s business approach. After two-weeks of catching up on those mundane tasks everyone puts aside until a particular motivation strikes, it came to her: Why not set up online ZOOM appointments and pursue her business with virtual eyestyle appointments?

Listen to Wendy Buchanan describe how a covid adaption unveiled the virtual eyestyling opportunity.
Wendy Buchanan Eyewear Fashionista
COVID put the brakes on at Home consultations.

Optik Magazine Publisher, David Pietrobon,  interviews Wendy to get her back story, discover how virtual eyestyling works and what advice she offers to eye care professionals considering this new innovative approach.

With unbridled entrepreneurial spirit, Wendy plunged into the challenge of online dispensing, adapting her craft to the new reality of COVID social distancing and stay home guidelines.

The Results?
Suffice to say that Virtual Eyestyling will become a mainstay of Wendy’s practice even long after the covid situation resolves. She has discovered, albeit not by accident, a formula for deeper customer connections, more multiple pair sales and economic efficiencies. 

Be Spectacular™  Image and Eyewear Styling for Optical Fashionistas
Combining her expertise in fashion and opticianry, Wendy has developed a training system and tools to help eye care professionals stand out from their competition, increase referrals and magnify  profits through personal eyewear consultation with clients. Learn more about the program.

Related Articles:
Wendy is a frequent contributor to Optik Magazine and OptikNOW, providing eye fashion tips for discerning eye care professionals looking to differentiate their optical boutique.

Spec Styles for Every Personality
Spec Styles for Summer
Seneca College Hosts Annual Trade Fashion Show

Featured Posts

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read More

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read More

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read More

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more