ZOOM virtual eyestyling

Reframe the Game with Virtual Eyestyling

Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames, often multiple pairs, that were the perfect compliment to their wardrobe styles and facial features. On March 17, 2020 everything changed.

Like all optical dispensers, the provincial “stay-at-home” directives put an abrupt end to Wendy’s business approach. After two-weeks of catching up on those mundane tasks everyone puts aside until a particular motivation strikes, it came to her: Why not set up online ZOOM appointments and pursue her business with virtual eyestyle appointments?

Listen to Wendy Buchanan describe how a covid adaption unveiled the virtual eyestyling opportunity.
Wendy Buchanan Eyewear Fashionista
COVID put the brakes on at Home consultations.

Optik Magazine Publisher, David Pietrobon,  interviews Wendy to get her back story, discover how virtual eyestyling works and what advice she offers to eye care professionals considering this new innovative approach.

With unbridled entrepreneurial spirit, Wendy plunged into the challenge of online dispensing, adapting her craft to the new reality of COVID social distancing and stay home guidelines.

The Results?
Suffice to say that Virtual Eyestyling will become a mainstay of Wendy’s practice even long after the covid situation resolves. She has discovered, albeit not by accident, a formula for deeper customer connections, more multiple pair sales and economic efficiencies. 

Be Spectacular™  Image and Eyewear Styling for Optical Fashionistas
Combining her expertise in fashion and opticianry, Wendy has developed a training system and tools to help eye care professionals stand out from their competition, increase referrals and magnify  profits through personal eyewear consultation with clients. Learn more about the program.

Related Articles:
Wendy is a frequent contributor to Optik Magazine and OptikNOW, providing eye fashion tips for discerning eye care professionals looking to differentiate their optical boutique.

Spec Styles for Every Personality
Spec Styles for Summer
Seneca College Hosts Annual Trade Fashion Show

Featured Posts

STRUKTUR Eyewear Receives Award at 100% Optical Trade Fair in London

From April 23 to 25, 2022, the 100% Optical exhibition was held in London. On April 23, STRUKTUR eyewear won the award for the unisex model of the year at the Love Eyewear Award ceremony.

Learn More

Izumi’s Newest Collection is All About “Twilight in the Tropics”

OS-9331's blue gradient acetate front was inspired by the glamorous Spring/Summer 2022's "Twilight in the Tropics" theme.

Read more

opti 2022: Event Report

After the break due to the pandemic, the optical industry had some catching up to do at opti held in Munich from May 13 to 15, 2022.

Read more

Looking for Government Leadership in Eye Health

A Joint Letter by Fighting Blindness Canada, the Canadian Association of Optometrists and Canadian Ophthalmological Society

Read more

Marcolin and Timberland Early Extend Their Licensing Agreement Until 2026

Marcolin and TBL Licensing LLC announce they have extended their licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses.

Read more

STRUKTUR Eyewear Receives Award at 100% Optical Trade Fair in London

From April 23 to 25, 2022, the 100% Optical exhibition was held in London. On April 23, STRUKTUR eyewear won the award for the unisex model of the year at the Love Eyewear Award ceremony.

Learn More

Izumi’s Newest Collection is All About “Twilight in the Tropics”

OS-9331's blue gradient acetate front was inspired by the glamorous Spring/Summer 2022's "Twilight in the Tropics" theme.

Read More

opti 2022: Event Report

After the break due to the pandemic, the optical industry had some catching up to do at opti held in Munich from May 13 to 15, 2022.

Read More

Looking for Government Leadership in Eye Health

A Joint Letter by Fighting Blindness Canada, the Canadian Association of Optometrists and Canadian Ophthalmological Society

Read More

Marcolin and Timberland Early Extend Their Licensing Agreement Until 2026

Marcolin and TBL Licensing LLC announce they have extended their licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses.

Read More

STRUKTUR Eyewear Receives Award at 100% Optical Trade Fair in London

From April 23 to 25, 2022, the 100% Optical exhibition was held in London. On April 23, STRUKTUR eyewear won the award for the unisex model of the year at the Love Eyewear Award ceremony.

Learn More

Izumi’s Newest Collection is All About “Twilight in the Tropics”

OS-9331's blue gradient acetate front was inspired by the glamorous Spring/Summer 2022's "Twilight in the Tropics" theme.

Read more

opti 2022: Event Report

After the break due to the pandemic, the optical industry had some catching up to do at opti held in Munich from May 13 to 15, 2022.

Read more

Looking for Government Leadership in Eye Health

A Joint Letter by Fighting Blindness Canada, the Canadian Association of Optometrists and Canadian Ophthalmological Society

Read more

Marcolin and Timberland Early Extend Their Licensing Agreement Until 2026

Marcolin and TBL Licensing LLC announce they have extended their licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses.

Read more

STRUKTUR Eyewear Receives Award at 100% Optical Trade Fair in London

From April 23 to 25, 2022, the 100% Optical exhibition was held in London. On April 23, STRUKTUR eyewear won the award for the unisex model of the year at the Love Eyewear Award ceremony.

Learn More

Izumi’s Newest Collection is All About “Twilight in the Tropics”

OS-9331's blue gradient acetate front was inspired by the glamorous Spring/Summer 2022's "Twilight in the Tropics" theme.

Read more

opti 2022: Event Report

After the break due to the pandemic, the optical industry had some catching up to do at opti held in Munich from May 13 to 15, 2022.

Read more

Looking for Government Leadership in Eye Health

A Joint Letter by Fighting Blindness Canada, the Canadian Association of Optometrists and Canadian Ophthalmological Society

Read more

Marcolin and Timberland Early Extend Their Licensing Agreement Until 2026

Marcolin and TBL Licensing LLC announce they have extended their licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses.

Read more