fbpx

Safilo Reports Full Year 2020 Preliminary Sales

The Board of Directors of Safilo Group has examined the Group’s preliminary net sales for the financial year ended December 31, 2020. The full year annual results will be approved by the Board of Directors on March 11, 2021.

Safilo’s preliminary 2020 net sales equaled Euro 780.3 million, down 15.2% at constant exchange rates and 16.9% at current exchange rates compared to Euro 939.0 million recorded in 2019, due to the sharp decline following the severe lockdowns to fight the Covid-19 global pandemic.

The main drivers of the Group’s Q4 2020 net sales performance were:

  • The resilience of the North American wholesale business, up 8.9% on an organic basis excluding the acquisitions and at constant exchange rates. Q4 total sales in North America were up 27.0% at constant exchange rates and 19.2% at current exchange rates, thanks to the contribution of Privé Revaux and Blenders Eyewear;
  • The challenging trading conditions in Europe, where net sales declined by 18.0% at constant exchange rates (-16.0% for the wholesale business) and 19.4% at current exchange rates.
  • A business rebound in Asia Pacific, with the quarterly sales up 28.1% at constant exchange rates and 24.1% at current exchange rates, from -6.4% in Q3 2020.

The progress of Safilo’s online sales in Q4 stands at around 12% of the Group’s net sales (from around 4.5% in the same period of 2019), thanks to the contribution of Blenders and Privé Revaux’s e-com activities, and to an organic online sales growth of +60.9% at constant exchange rates, driven by Smith’s D2C channel and by the Group’s sales generated through internet pure players.

 Click HERE for the full press release.

Other related articles

Featured Posts

Silmo Paris nouvelle image de marque 2026

Joachim Froment Named Jury President for SILMO d’Or 2026

SILMO Paris has appointed Brussels-based designer Joachim Froment as president of the jury for the SILMO d’Or 2026.

Learn More
Centennial dili dalli logos 2026

Dilli Dalli Pediatric Eyewear Now Available in Canada Through Centennial Optical

Dilli Dalli pediatric eyewear is now available in Canada through Centennial Optical, bringing one of the best-known U.S. pediatric frame brands to Canadian eye care professionals.

Read more
Optik Voila May-June 2026 AYA Horizon C1 Turquoise

New Horizon: Contemporary Design Meets Indigenous Storytelling

AYA Optical introduces Horizon, a contemporary geometric optical frame crafted from lightweight stainless steel and featuring original commissioned artwork by Ojibwe artist Donald Chrétien.

Read more
Centennial demi and dash logos 2026

Demi + Dash Eyewear Now Available in Canada Through Centennial Optical

Demi + Dash eyewear is now available in Canada through Centennial Optical, offering pediatric frames designed for style-conscious kids and tweens.

Read more
The Vision Council Foundation logo

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation Partner on National Sunglasses Day 2026

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation have joined forces on a National Sunglasses Day 2026 campaign promoting daily UV protection for eyes and skin.

Read more
Silmo Paris nouvelle image de marque 2026

Joachim Froment Named Jury President for SILMO d’Or 2026

SILMO Paris has appointed Brussels-based designer Joachim Froment as president of the jury for the SILMO d’Or 2026.

Learn More
Centennial dili dalli logos 2026

Dilli Dalli Pediatric Eyewear Now Available in Canada Through Centennial Optical

Dilli Dalli pediatric eyewear is now available in Canada through Centennial Optical, bringing one of the best-known U.S. pediatric frame brands to Canadian eye care professionals.

Read More
Optik Voila May-June 2026 AYA Horizon C1 Turquoise

New Horizon: Contemporary Design Meets Indigenous Storytelling

AYA Optical introduces Horizon, a contemporary geometric optical frame crafted from lightweight stainless steel and featuring original commissioned artwork by Ojibwe artist Donald Chrétien.

Read More
Centennial demi and dash logos 2026

Demi + Dash Eyewear Now Available in Canada Through Centennial Optical

Demi + Dash eyewear is now available in Canada through Centennial Optical, offering pediatric frames designed for style-conscious kids and tweens.

Read More
The Vision Council Foundation logo

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation Partner on National Sunglasses Day 2026

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation have joined forces on a National Sunglasses Day 2026 campaign promoting daily UV protection for eyes and skin.

Read More
Silmo Paris nouvelle image de marque 2026

Joachim Froment Named Jury President for SILMO d’Or 2026

SILMO Paris has appointed Brussels-based designer Joachim Froment as president of the jury for the SILMO d’Or 2026.

Learn More
Centennial dili dalli logos 2026

Dilli Dalli Pediatric Eyewear Now Available in Canada Through Centennial Optical

Dilli Dalli pediatric eyewear is now available in Canada through Centennial Optical, bringing one of the best-known U.S. pediatric frame brands to Canadian eye care professionals.

Read more
Optik Voila May-June 2026 AYA Horizon C1 Turquoise

New Horizon: Contemporary Design Meets Indigenous Storytelling

AYA Optical introduces Horizon, a contemporary geometric optical frame crafted from lightweight stainless steel and featuring original commissioned artwork by Ojibwe artist Donald Chrétien.

Read more
Centennial demi and dash logos 2026

Demi + Dash Eyewear Now Available in Canada Through Centennial Optical

Demi + Dash eyewear is now available in Canada through Centennial Optical, offering pediatric frames designed for style-conscious kids and tweens.

Read more
The Vision Council Foundation logo

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation Partner on National Sunglasses Day 2026

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation have joined forces on a National Sunglasses Day 2026 campaign promoting daily UV protection for eyes and skin.

Read more
Silmo Paris nouvelle image de marque 2026

Joachim Froment Named Jury President for SILMO d’Or 2026

SILMO Paris has appointed Brussels-based designer Joachim Froment as president of the jury for the SILMO d’Or 2026.

Learn More
Centennial dili dalli logos 2026

Dilli Dalli Pediatric Eyewear Now Available in Canada Through Centennial Optical

Dilli Dalli pediatric eyewear is now available in Canada through Centennial Optical, bringing one of the best-known U.S. pediatric frame brands to Canadian eye care professionals.

Read more
Optik Voila May-June 2026 AYA Horizon C1 Turquoise

New Horizon: Contemporary Design Meets Indigenous Storytelling

AYA Optical introduces Horizon, a contemporary geometric optical frame crafted from lightweight stainless steel and featuring original commissioned artwork by Ojibwe artist Donald Chrétien.

Read more
Centennial demi and dash logos 2026

Demi + Dash Eyewear Now Available in Canada Through Centennial Optical

Demi + Dash eyewear is now available in Canada through Centennial Optical, offering pediatric frames designed for style-conscious kids and tweens.

Read more
The Vision Council Foundation logo

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation Partner on National Sunglasses Day 2026

The Vision Council Foundation, AccuWeather and The Skin Cancer Foundation have joined forces on a National Sunglasses Day 2026 campaign promoting daily UV protection for eyes and skin.

Read more