News

Children: The Hidden Treasure of Practice Building

Discover how prioritizing pediatric eye care drives generational practice growth and builds lasting patient loyalty. Expert practice-building insights by Dr. Diana M. Monea.

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Eye on the Industry Episode 13: Dr. Brianna Rhue on AI, Innovation and Thinking Like an Owner

Dr. Brianna Rhue joins Eye on the Industry for a lively discussion about AI, practice technology, patient experience, leadership and the business of optometry.

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Oakley and Justin Jefferson Add a New Chapter to the Signature Series

Oakley and Justin Jefferson introduce a new Signature Series featuring elevated materials, bold styling and performance driven eyewear.

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BostonSight and LV Prasad Eye Institute Announce Study on the Effect of PROSE and Scleral Lenses on Mental Health

BostonSight and LVPEI launch a clinical study to evaluate how PROSE treatment and scleral lenses may affect mental health outcomes.

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Everyday Elegance, Effortlessly Styled

The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.

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Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.

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Don’t Overlook Your Child’s Vision This Back‑to‑School Season

The Canadian Ophthalmological Society reminds parents to watch for signs of vision problems as children return to school.

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Contact Lens Institute Partners with Nancy Kerrigan to Promote Healthy Contact Lens Habits

Nancy Kerrigan partners with the Contact Lens Institute to promote The EASY Way, encouraging healthy and simple contact lens habits for patients.

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Transitions® Launches New Back‑to‑School Toolkit in Collaboration with Ray‑Ban®

Transitions introduces a new back to school toolkit with Ray Ban, providing ready to use marketing resources focused on children’s eye health.

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Ferragamo: Refined Colour, Feminine Confidence

Ferragamo’s SF2104S sun frame brings refined colour and feminine confidence to a contemporary acetate design, finished with gradient lenses and subtle logo detailing.

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