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TRANSITIONS ® Welcomes Genius GEN S

Transitions Optical has entered a new chapter and embarked on a journey of innovation for better vision with the launch of a technological revolution – Transitions® GEN S™.

Transitions® GEN S™ sets a new standard in the future of the optical world that pushes the boundaries of traditional prescription lenses. Wearers want more from their eyeglasses than just correction and the research and development team behind the new lens has been working hand in hand with wearers to create a dynamic lens that will go beyond expectations.

GEN SPEED™: Ultra-responsive to Light

Transitions GEN S is the fastest dark lens1* in the clear to dark photochromic category. It is fully clear indoors and darkens in seconds2 outdoors. It is ultra-responsive to light, reaching category three levels of darkness in 25 seconds3* and fading back in less than two minutes4*. In fact, when asked 88% of wearers agreed that Transitions GEN S lenses adapted so fast to light that they didn’t or barely noticed the change5*.

GEN STYLE™: Spectacular Colour Palette

Transitions GEN S is available in eight exclusive colours, including a brand-new addition: Transitions GEN S Ruby. All colours have been optimised to be true to tone at all stages, offering vibrant tints in any light. While being fully clear indoors, and beautifully coloured outdoors, Transitions GEN S provides endless possibilities of pairing to complement any look.

GEN SMART™: HD Vision at the Speed of Your Life

Transitions GEN S offers better vision quality, faster6* to ensure a continuous visual experience in harmony with varied and changing light environments. Thanks to its responsiveness to light, it provides 39% faster vision recovery from intense bright lights7(A)* versus clear lenses. During fade back, tests have shown a 39.5% improvement in contrast sensitivity7(B)* and 40% faster vision recovery 7(B)* versus the previous generation.

Moreover, Transitions GEN S provides ultimate light protection, darkening outdoors, blocking 100% UVA & UVB rays and filtering up to 32% of blue violet light in the clear state and up to 85% when activated8.

To achieve its mission Transitions Optical proposes a solution for comprehensive vision that goes beyond traditional correction. With Transitions GEN S, science and technology are combined in a revolutionary product that is intuitive and smart, reacting so fast to light that it adapts to your every move. On top of that Transitions offers an elevated experience of complete pairing through a large colour palette that enables wearers to personalize their looks with vibrant colours to match any frame.

Transitions GEN S will be available from April 2024.

Click HERE for the full press release.

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*Tests carried out on gray lenses.

Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.

REFERENCES

*Tests carried out on gray lenses. Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.

  1. For gray lenses in the clear to dark (category 3) photochromic category. Transitions® GEN S™ lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.
  2. For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C
  3. For gray polycarbonate & CR39 lenses achieving 18% transmission @ 23°C.
  4. For gray polycarbonate & CR39 lenses with a premium anti-reflective coating fading back to 70% transmission @ 23°C.
  5. Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 133 prescription lens wearers wearing 1.67 index lenses with a premium AR coating in clear and gray Transitions® GEN S™
  6. Vision quality improved in challenging light conditions, notably when moving from a bright to a darker environment (source B, Transitions®

GEN S™ compared to Transitions Signature GEN 8), in bright to very bright light situations (source A, Transitions® GEN S™ compared to clear lenses) and in low light with peaky stray light (source A, Transitions® GEN S™ compared to clear lenses).

Source A: Subject-masked cross-over randomized controlled investigation performed in 2023 on 30 healthy participants (19.2 ± 1.3 years). Testing light stress (discomfort and disability glare, photostress recovery) with the clear and darkest states of gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to clear 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Billy R. Hammond.

Source B: Subject-masked cross-over randomized controlled investigation performed in 2023 on 10 healthy pre-trained participants (29.5 ± 4.0 years). Testing contrast sensitivity during fade-back with gray Transitions® GEN S™ 1.6 index lenses with a premium anti reflective coating compared to gray Transitions Signature GEN 8 1.6 index lenses with a premium anti reflective coating. Principal Investigator Prof Pablo Artal.

Accepted abstract at ARVO 2024. Duarte-Toledo R, Mompeán J et al., A new photochromic lens improves contrast sensitivity during fade back.

  • A: Subject-masked cross-over randomized controlled investigation performed in 2023 on 30 healthy participants (19.2 ± 1.3 years). Testing light stress (discomfort and disability glare, photostress recovery) with the clear and darkest states of gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to clear 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Billy R. Hammond.

B: Subject-masked cross-over randomized controlled investigation performed in 2023 on 10 healthy pre-trained participants (29.5 ± 4.0 years). Testing contrast sensitivity during fade back with gray Transitions® GEN S™ 1.6 index lenses with a premium anti reflective coating compared to gray Transitions Signature GEN 8 1.6 index lenses with a premium anti reflective coating. Principal Investigator Prof Pablo Artal. Accepted

abstract at ARVO 2024. Duarte-Toledo R, Mompeán J et al., A new photochromic lens improves contrast sensitivity during fade back.

  • For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018)

brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.

Morel’s Know-How

Both comfortable and trendy, this frame, from the Lisa concept, combines Morel’s cosmopolitan style with its know-how. Indeed, this frame is made from a bold collage of three acetates, perfectly worked in multiple bevels to enhance the personality of the wearer. In addition, it has the legendary screwless hinge for increased comfort.

Distributed by Morel Canada: morel-france.com

About Morel:

Family-owned, independent and responsible, the company strives to transmit the authenticity of its expertise while developing a strong international distribution network. Today, we are present in over 90 countries!

Today, more than ever, MOREL is proud of our past and resolutely turned towards our future. Our sincere desire for improvement lies close to our hearts and has led us to embrace an environmentally and socially responsible initiative. MOREL strives to become a company that is committed to addressing the major global issues of our time.

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MIDO Eyewear Show Concludes at Fieramilano Rho

MIDO logo

MIDO, the international eyewear trade show, hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international participants. The latter, specifically, came from 160 countries, from Asia to the United States and all of Europe.

“Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves. Throughout the exhibit area, we witnessed active sales and keen interest by buyers who were here thanks, in part, to our partnership with ITA (Italian Trade Agency), where Made in Italy is synonymous with quality, excellence and transparency. The presence of the entire supply chain ensured vitality and diversity of supply and demand, validating MIDO as the only industry show with this characteristic.”

Giovanni Vitaloni, MIDO President

Media Visibility


Visibility in traditional media (newspapers, radio, TV), social networks and digital platforms, in Italy and around the world, is also a measure of success for the eyewear show. This year, approximately 400 accredited journalists attended the show and published more than 150 articles, just during the 3 days of MIDO, in Italian, French, German, Argentine, British, American, Indian and Dutch media outlets, to name only a few.

Equally important was online activity by the many users interacting in real time with the show. The social channels reached 50% more people than last year, and the event’s content generated more than 2 million impressions. Interactions exceeded 250,000 and 25% more users downloaded the App, a considerable increase in rate of use, thanks also to the new tool for exhibitors that allowed them to log visitors to their stands.

MIDO Digital Edition

The MIDO 2024 | Digital Edition, with nearly 12,000 subscribers, saw an increase in showcase pages, up from 650 in 2023 to 845 this year, highlighting the extent to which exhibitors consider it increasingly advantageous to combine in-person participation with virtual activity.

Amid the MIDO aisles and stands, sealing deals and networking are the essential added value, the motor that each year drives many companies from all around the world to participate in the Milano trade show.

Certified Sustainable Eyewear Program

Sustainability was also in the spotlight with the presentation of the CSE: Certified Sustainable Eyewear program – voluntary international certification of product sustainability – registered and promoted by ANFAO. Time was also allotted to the current hot topic of inclusion with the conference on inclusive language in the Empowering Optical Women Leadership Program, during presentation of the results achieved at one year since the inception of the program that supports women in leadership positions in the eyewear industry, organized by ANFAO, sponsored by Fondazione Marisa Bellisario and supported by the Ente Bilaterale Occhialeria.

MIDO Awards

And, lastly, the MIDO AWARDS, an overriding point of interest on day two that honoured the optician’s centers, exhibitors and industry professionals who are committed every day, in various areas, to improving themselves and their profession, to the benefit of the entire supply chain. All of the award winners can be found :

The next date with MIDO will be from February 8 to 10, 2025 at Fieramilano Rho.

Click HERE for the full press release.

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Shaping the Future: Seneca’s Student Optician Trade Fair

Seneca Polytechnic logo

Seneca Polytechnical College recently hosted its annual optician student trade fair, an event that has steadily grown into a cornerstone for student opticians at the Ontario College.

The fair began as a small classroom initiative by Shan Khan and Pat Salamat regional vice-president at Marchon as the only supplier in 2013 and has evolved into a large-scale gathering that plays a pivotal role in the educational and professional development of future opticians.

Shan Khan and Pat Salamat regional vice-president at Marchon
Shan Khan and Pat Salamat regional vice-president at Marchon

Industry and Education Merge  

This year’s fair saw an unprecedented assembly of over 50 industry suppliers, including Optik Magazine, showcasing the breadth and diversity of the opticianry industry. From cutting-edge lens technology to the latest in eyewear fashion, students were provided with a rare opportunity to immerse themselves in the industry’s latest offerings, gaining insights that are crucial for their upcoming careers.


An integral component of the event is its contribution to the students’ academic journey. Tasked with the challenge of conceptualizing their own optical practices, students engaged with suppliers to gather the knowledge and insight needed for their major class project. This hands-on learning experience is invaluable, bridging theoretical knowledge with real-world industry practices.

Fashion Meets Functionality

Highlighting the event was a student-run eyewear fashion show, which added a dynamic layer to the educational experience. This segment allowed students to interact with the products on a personal level, merging the technical aspects of opticianry with the creative expressions of fashion. It served as a vibrant reminder of the industry’s evolving nature and the importance of staying abreast of current trends.

The fair was not just about learning; it was also a celebration of the community that the opticianry field fosters. With dozens of prizes raffled off, the event cultivated an atmosphere of excitement and camaraderie among the students, further enhancing their experience.

The Road Ahead


The Seneca optician student trade fair stands as a beacon for aspiring opticians, offering them a glimpse into their future careers. It underscores the importance of industry engagement and hands-on experience in preparing for the professional world. As this event continues to expand, its role in shaping the next generation of opticians remains invaluable.

The annual trade fair at Seneca Polytechnical College exemplifies the journey from education to profession, offering student opticians a comprehensive platform for growth and learning. It’s a testament to the collaborative spirit of the opticianry industry, highlighting the myriad of opticianry career opportunities available to those ready to learn and engage.

As we anticipate future events, the impact of the trade fair on students’ professional development is undeniable. It’s a vibrant intersection of education and industry, providing a foundational experience that not only educates but also inspires the opticians of tomorrow.

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The Atelier at VEE Sells Out with Over 75 Independent, Sought-After Designers

Vision Expo

The ATELIER at Vision Expo East 2024 has the industry buzzing with excitement for what will be the largest collection of sought-after international independent designers exhibiting under one roof anywhere in the US.

The ATELIER will be home to a diverse community of the industry’s leading independent, design-led brands, making an enhanced, expanded, and sold-out return to Vision Expo East 2024. Taking place from March 14-17 at the iconic Javits Center in New York City, this magnified show neighborhood promises to be the ultimate destination for industry professionals and top tier retail boutiques seeking the newest and finest in independent eyewear design and craftsmanship. 

Guests visiting The ATELIER in 2024 will experience enhanced and new daily amenities including:

  • Exclusive ATELIER Giveaway
  • Daily Service at The ATELIER’s Barista Bar
  • Daily Service at The ATELIER’s Bubble Bar
  • Sunday Service at The ATELIER’s Breakfast Bar
  • DJ all day at The ATELIER Lounge
  • Dedicated Concierge
  • New – The Look Out at ATELIER Featuring New, Emerging Designers

“We are thrilled to share a better-than-ever ATELIER neighborhood this year at Vision Expo East featuring a curated assemble of the industry’s most prominent designers from near and far as well we enhanced amenities and features for ATELIER’s visitors to enjoy. It will truly stand as the go-to destination for eyewear buyers seeking the freshest in design innovation, craftsmanship and an overall elevated experience.”

Fran Pennella, Vice President of Vision Expo at RX.

Key Highlights of The ATELIER neighborhood at Vision Expo East 2024:

  • 75 Independent Designers: A unique community of the finest independent designers from around the globe including Garrett Leight California Optical, Thierry Lasry, Caroline Abram, MATSUDA, Akoni Eyewear; Blackfin; Max Pittion; Leisure Society; Sabine Be and Emmanuelle Khanh among others. See larger list of exhibitors here.
  • The Lookout at ATELIER: A select group of emerging independent designers ready to make their mark in the industry. The Lookout will shine a spotlight on fresh talent, who have been in business less than five years, offering a preview of the next wave of groundbreaking eyewear designs.
  • Entertainment and Hospitality: The ATELIER experience will feature an all-day DJ, complimentary barista coffee service, exclusive giveaway, daily afternoon bites and beverage service. The ATELIER will allow attendees to be immersed in an atmosphere that blends creativity and hospitality.
  • Dedicated Concierge: The dedicated concierge service is committed to enhancing the neighborhood experience. Whether visitors need assistance navigating the expansive collections or require personalized recommendations, the concierge is here to ensure a seamless and enjoyable visit.

Co-hosted by The Vision Council and RX, Vision Expo East 2024 is on track to be a landmark event for the eyecare and eyewear industry worldwide, with over 450 eyewear and eyecare companies gearing up to display their latest products and technologies across an expansive 150,000 square feet of exhibit space for one final show in New York City before debuting in Orlando, Florida beginning in 2025.

Vision Expo East 2024 will take place at the Jacob Javits Center in New York City from March 14-17, 2024. To secure your spot as an exhibitor, click here. To register as an attendee, click here. To register as media, click here.

Click HERE for the full press release.

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