Safilo Group announces that its licensing agreement for the design, production and distribution of the eyewear collection of Jimmy Choo will reach its natural expiration date on December 31, 2023 and will not be renewed.
The two Groups will continue to work together until the end of the licensing agreement.
Seneca Polytechnic is committed to providing students with experiential learning opportunities that bridge the gap between theory and practice, preparing them for successful careers. One such initiative, the I-Care Project, has not only enriched the educational experience of Seneca’s Opticianry students but also made a profound impact on the community. This article explores the transformative power of experiential learning at Seneca Polytechnic, with a focus on the I-Care Project and its significant outcomes.
Through the I-Care Project, Seneca’s Opticianry students have gained valuable experiential learning opportunities, directly applying their classroom knowledge in real-world settings. This initiative has provided crucial vision care services to the Seneca Yorkgate Campus community. To date, 181 Seneca Yorkgate Campus students have received free vision screenings, eye exams, and prescription glasses, making a tangible difference in their lives. These experiences have not only benefited the students but also fostered empathy and compassion, instilling a sense of social responsibility.
The impact of the I-Care Project extends beyond the campus community. More than 5.5 million Canadians live with uncorrected poor vision, and it can be assumed that a significant percentage of Seneca students share this challenge. According to a survey conducted by Seneca’s I-Care Project scheduling tool, 42% of students do not wear corrective eyewear. Additionally, 79% rated their vision as needing improvement or poor, highlighting the importance of vision care services. Through the I-Care Project, Seneca Polytechnic is addressing this crucial need and providing students with access to essential eye care.
Brittney Mitchell and volunteers
The impact of the I-Care Project on Seneca’s Opticianry students has been profound. After going through the project, 83% of students required a new prescription, emphasizing the significance of regular eye exams and the role of experiential learning in identifying and addressing vision needs. Participating students have gained practical experience, developed confidence in their abilities, and strengthened their skills in serving clients effectively. This real-world exposure enhances their professional growth and prepares them for future success in the opticianry field.
Experiential learning opportunities at Seneca Polytechnic, exemplified by the impactful I-Care Project, provide students with valuable hands-on experiences and also address the vision care needs of the community. With 10 Seneca Opticianry students gaining practical learning opportunities and 181 Seneca Yorkgate Campus students benefiting from vision screenings and eye care services, Seneca Polytechnic is making a positive difference in the lives of its students and the community. By emphasizing social responsibility and empowering students for real-world success, Seneca Polytechnic sets a remarkable standard for experiential learning in higher education.
Brittney Mitchell
Brittney Mitchell, a second year Opticianry student and the I-Care Project Coordinator, shared her experience, “As students, our exposure to real-life situations is often limited, and it is only during co-op work terms that we encounter the complexities of customer service. Transitioning to a workplace environment can be challenging, as the fast-paced nature of the job often leaves little time for mentors to guide the students through every step. However, through the I-Care Project, we were able to actively engage with individuals in need, understanding their struggles and making a profound impact on their lives. It has been an eye-opening experience, both professionally and personally, and I am grateful for the opportunity to give back while gaining practical skills that will benefit my future career.”
Brittney’s testimony exemplifies how the I-Care Project equips students with real-world skills while also instilling a sense of empathy and compassion. Their dedication to addressing vision care needs and making a positive impact on the community reflects Seneca Polytechnic’s commitment to experiential learning and creating well-rounded professionals.
The idea is simple: a sustainable eyewear collection based on reduction and simplification. This extends from the material, construction, production location and packaging through to the well- thought-out concept, which can be customized to the desired size. All these factors serve the same aim, enabling sustainable and resource-saving glasses in keeping with the ethos of “slow eyewear.”
Transitions Optical has announced the appointment of Sara Massicotte to the Transitions Optical North America Sales Team as Key Account Manager, Retail Canada. In her new role, Sara’s primary responsibility will be contributing to the growth and development of Buying Groups, ILM Labs and National accounts through well-defined strategic sales and marketing plans.
“Sara joins us with diverse skills, experience and passion that will be a great addition to the Transitions team,” Drew Smith, Sr. Director of North America Channels. “We’re lucky to have her on our team and look forward to her future success in driving growth within the key accounts within Canada, leveraging her expertise in creative sales and marketing initiatives.”
Prior to joining Transitions Optical, Massicotte’s previous roles include Sales Consultant in the independent channel, Marketing Manager for key accounts at EssilorLuxottica and Account Manager at Procter & Gamble were she gained experience in managing distributors and retailers.
On Monday, May 29, Mood Eyewear invited its customers to a cocktail reception in downtown Montreal to celebrate the launch of their new collections from Barcelona in Canada: Visionario, Reflect and Le Parc.
A successful evening where Mood Eyewear welcomed more than a hundred guests, all eager to discover these new additions to the Mood eyewear portfolio.
Guests discovered the latest trendy sunwear and optical collections in terms of design, quality materials and all at a fair price.
André Bélanger, President of Mood Eyewear, says he is very happy that his team has unearthed these collections, whose design honours Barcelona’s reputation and will meet a need among eye care professionals for fashionable and affordable products.
The collections are already available in most parts of Canada from Mood sales representatives.
Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.
CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.
EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.
Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.
LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.
Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.
CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.
EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.
Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.
LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.
Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.
CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.
EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.
Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.
LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.
Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.
CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.
EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.
Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.
LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.