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Eschenbach Introduces New Magno® Travel Lamp

Eschenbach Optik of America introduces the Magno® Travel Lamp, a handy two-in-one light that can be used as either a desk lamp or flashlight. It features a compact design and multiple lighting options.

When used as a desk lamp, you can choose from three colour temperatures; a warm yellow 3200K, a neutral white 4200K and a cool white 6000K. The light has an excellent colour rendition index greater than 90 and can be dimmed by pressing and holding the ON/OFF button. To use it as a desk lamp, simply fold-out the lamp head from the side of the handle and stand the lamp on a flat surface (flashlight side down). A rubber grip surrounds the flashlight head to provide extra stability.

When the lamp head is folded in, it can then be used as a hand-held flashlight and can be turned on or off by tapping twice on the touch control ON/OFF button. The Magno® Travel Lamp comes with a USB cable for recharging and features a red charging indicator light which will turn off once the power is at full capacity.

Click HERE for the full press release.

Global Dry Eye Experts to Share Measurement Tips in New Webinar

WCO Alcon logos

The World Council of Optometry (WCO) and Alcon have opened registration for “Dry Eye Spotlight 2: Measurement,” the second in a series of global dry eye disease education webinars. The January 31 webinar, led by Professor James Wolffsohn and featuring Professors Jennifer Craig and Lyndon Jones, explores the signs and symptoms of dry eye and how to confirm a diagnosis. In this installment, the expert faculty shares evidence-based, practical methods for adopting measurement techniques and highlights those which are available without additional investment in instrumentation.

The event includes an interactive live chat to give participants exclusive access to these distinguished experts at no cost. Register at https://bit.ly/DryEyeMeasurement.  

Professor Wolffsohn said, “The main thing that I want viewers of this webinar to take away is how important it is to get involved in mitigating, measuring, and managing dry eye.  Twenty to 30 percent of your patients likely suffer from dry eye. You can offer them so much relief and improve their quality of life by understanding what they’re experiencing, making a clear diagnosis, and delivering really simple treatment.” 

The “Dry Eye Spotlight 2: Measurement” webinar will be independently presented in three time zones with live faculty-attendee interaction on Tuesday, January 31:

5 p.m. HKT/SST = Hong Kong/Singapore  

6 p.m. CET = Central Europe 

6 p.m. PST = Pacific Standard

Participants may choose their session when registering at https://bit.ly/DryEyeMeasurement.

The first webinar in the series, “Dry Eye Spotlight 1: Mitigation,” is now available on demand at the initiative’s recently launched website dryeye.worldcouncilofoptometry.info.  Led by Professor Craig, it focuses on understanding the prevalence and etiology of dry eye, associated risk factors, and how to triage patients presenting with symptoms. The website also features tools and resources based on the three main pillars of mitigation, measurement, and management that eye care professionals can use right away.

The January 31 presentation will be available on demand following the event at dryeye.worldcouncilofoptometry.info. Registration for the third and fourth webinars in the Dry Eye Spotlight series, “Management” (March 7) and “Dry Eye Wheel Tool” (May 9), will open in the coming months.

Click HERE for the full press release.

Applications for the 2023 Transitions Change Agent Program Now Open Through December 31, 2022

Applications for the 2023 Transitions Change Agent program are now being accepted online until December 31, 2022. Industry professionals interested in becoming a Transitions Change Agent can visit TransitionsPRO.com/ChangeAgent to apply.

Transitions Optical is recruiting eyecare professionals who are looking to change the conversations their peers and patients are having around Transitions® lenses. To apply, candidates must complete an application form and detail why they want to become a Transitions Change Agent, what they hope to accomplish by participating in the program, link their social media profiles and answer a few additional questions.

“We are seeking industry experts who are passionate about developing partnerships and establishing a social presence,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical in Canada. “New members of the Change Agent program will join the existing network of advocates that share product passion and expertise with their peers.”

About the Transitions Change Agent Program

Change Agents will be invited to attend the annual Transitions Academy in Orlando, Fla., where they will meet and network with fellow Transitions Change Agents. Through the program, Change Agents will also be able to participate in professional development and product technology workshops. Additionally, all Change Agents will receive and evaluate a free trial pair of Transitions lenses. Change Agents will have to be active on social media and will develop, in collaboration with Transitions, their in-store marketing to offer their patients a new Transitions in-store experience.

Selected applicants will be notified in February and participate in the program for the 2023 calendar year.

Click HERE for the full press release.

Swarovski and EssilorLuxottica Announce Ten-year Licensing Agreement

EssilorLuxottica

Swarovski and EssilorLuxottica announce that they have signed an exclusive license agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.

The agreement will be effective until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from September 2023.

This agreement combines Swarovski’s creativity and savoir-faire with the knowledge, innovation, and expertise of EssilorLuxottica. The first collection will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and launched in time for the FW23 season.

Alexis Nasard, CEO of Swarovski, said: “We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica. This is in-line with our LUXignite strategy and is a natural partnership for us.”

Francesco Milleri, Chairman and CEO of EssilorLuxottica said: “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.

Click HERE for the full press release.

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