TMA La Ligne is a contemporary, colourful, style statement for cosmopolitan women. The accent rings have a three-dimensional structure that give a fresh look to the face. Guided by the principle of “less is more”, the TMA is the ultimate example of eyewear that is stripped to the minimum and made to last.

Featured model: TMA LaLigne 5568

Distributed by COS: canadianoptical.com

Myopia Profile, a clinical myopia management information center for eye care professionals (ECPs), announced its launch of Myopia Action Month to channel myopia awareness into action. Taking place across September this year, the inaugural event will bring four-weeks of global education, industry collaboration, and encouragement to ECPs to empower them to take effective action against the disease. The global initiative is sponsored by founding partners CooperVision, EssilorLuxottica, and Johnson & Johnson Vision.

“In the past few years, we have witnessed huge growth in myopia management research awareness, industry innovations, and education, and yet we continue to see reports of single vision corrections being predominantly prescribed to children with myopia,” said Dr. Paul Gifford, director at Myopia Profile. “Our mission is to accelerate the uptake of myopia management in clinical practice. We saw the need for something more—a new strategy to empower myopia awareness into myopia action.”

Myopia Action Month will focus on supporting ECPs in building their clinical capacity with community support and accountability through an ambitious instructional program. Educational materials and resources will be accessible through Myopia Profile’s unique and extensive digital ecosystem.

“For each week of the event, in partnership with event sponsors, we will feature new video resources, themed action plans, and specific educational and practical materials to support ECPs at any level to grow their myopia action plans and management strategies,” said Dr. Kate Gifford, director at Myopia Profile. “We are also launching challenges, online courses, downloads and more to make the month engaging, inspiring and most of all empowering for ECPs to take myopia action.”

Visit myopiaprofile.com for more information on Myopia Action Month.

Click HERE for the full press release.

CooperVision has accelerated North American delivery times by more than 50% of all Biofinity® toric multifocal contact lenses for U.S. and Canadian customers after transitioning the manufacturing to its New York production facility in late 2022. All trial lenses and six-packs of the made-to-order lenses now originate from CooperVision’s technologically advanced facility in Scottsville, N.Y., reaching Canadian customers in 10 to 15 days, on average.

“CooperVision’s made-to-order advantage enables us to offer highly customized contact lenses in very little time,” said Brian Filan, Director of Marketing, Canada. “By moving Biofinity® toric multifocal production from the U.K. to the U.S. for our North American customers, we make and deliver these sophisticated lenses to our customers and their patients even faster—with most orders shipping in just a few days.”

Biofinity® toric multifocal orders for other markets continue to be manufactured at CooperVision’s U.K. facility.

Click HERE for the full press release.

The Optical Metaverse is a new platform which is built on a metaverse engine called The Omniverse City. This platform has created new forms of exposure for the eyewear and eyecare industry, empowering it to foster sustainability.

The Optical Metaverse is designed to unite individuals, businesses, and organizations within the optical industry to create a shared virtual space which enables new ways to collaborate.

Through this platform, industry players can share ideas, innovations, and solutions to create a more sustainable future for the industry.

Optical Metaverse and The Omniverse City have announced a partnership with BREATHE! Convention whichwill take place at the Las Vegas Convention Center on May 3-5th, 2023.

BREATH! will be a landmark Web3 convention bringing together Web3 professionals, optical and eyecare innovators, business leaders, and investors from across the globe.

With the launching of The Omniverse Village, Web3 adjacent eyecare and optical projects and companies have the opportunity to exhibit at BREATHE! at a group rate, allowing brands to bring innovative new use cases and applications that revolutionize the optical and eyecare industry.

According to Charlene Nichols, the founder of The Omniverse City, “There was a time when you didn’t have to worry about being early or late because you were just in the neighborhood and people needed vision care and they drove to their nearest shopping center or to their nearest downtown area. Now the Internet has brought the products and solutions to people’s doorstep. When you’re talking about something as important as vision care, that is potentially dangerous. Because if you’re an eye care provider and you’re not a part of that direct to consumer messaging channel, then you’re missing an opportunity to properly educate. Not only are you missing out on an opportunity to make money, you’re missing out on an opportunity to give people correct information.”

The Omniverse City is a platform built on Unreal Engine 5 and designed for the people by the people. The community is authentic, courageous, and fearless. The speed of the platform is the result of vertical integration. By developing a customized communication channel, the platform bridged gaps and facilitated better relationships within industry sectors and cross-vertical.

As part of BREATHE! Convention, The Omniverse Village helps to provide a native Web3 and Metaverse experience, demonstrating the utility of Web3 technology in daily life.

Exhibiting at The Omniverse Village grants access to participate in pitch sessions, meet other insiders, and grow audience reach and influence. Companies in the Web3, optical, and eyecare industry will benefit from direct exposure to over 5,000 professionals looking for solutions, tools, and innovations.

“We are in full alignment with Charlene’s vision for a new form of eyecare and optical practices to take root, thanks to Web3 technology,” says Brian Edmiston, Public Relations Director of BREATHE! Convention. “As she made it known, we are here to help projects, companies, and individuals connect and develop technology that decentralizes the current infrastructure of vision care. We want brands to showcase just how much more effective Web3 technology is in helping people experiencing eyecare and optical solutions.”

Exhibiting in The Omniverse Village at BREATHE! Convention means staying ahead of the adoption process while demonstrating the brand as an innovative leader throughout the industry. The event is a crucial moment for brands to launch their products and services and showcase their expertise.

For more information on The Omniverse City, visit: https://theomniverse.city/ Contact info@theomniverse.city

For exhibiting and sponsorship opportunities with BREATHE!, visit the BREATHE! website and book a call at: https://breatheconvention.com/

Click HERE for the full press release.