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Presenting LE KEVIN Life

High-end leather handcrafted Le Kevin eyeglass holder brand, is now launching a mass-market, more affordable version – LE KEVIN Life.

Fully recycled and recyclable, le Kevin Life is an entirely new and original unisex accessory which essentially performs as an eyeglass holder or lanyard and makes an entirely customisable unisex accessory.

The product can be corporate, company branded, event themed and customised with any favourite motif or image, including logo, strap line, motto, QR codes, any image.

The disc can be printed double-sided or single sided. If single sided, clients can scribble names or numbers freestyle with a permanent marker ink.  Kevin Life can also be adapted to the standard keychain lanyard.

Corporate clients can use a digital business card either as round stickers to affix on to the backside of Kevin Life or ‘dog tag’ style mini cards that slide through the cord and sit on the top of the disc.

A printed quality and durable plastic disc attach on to a plastic surround which either slides to hold or fix the glasses in place as much or as little as you want and then loops on to an elastic adjustable bi-colour cord.

The cord colours can be customised and themed in a host of patterned and coloured surround options.

Made and shipped from Italy. WWW.LEKEVIN.CO.UK

Canadian clients can learn more about Le Kevin, Kevin Life by contacting Steve Goldstone,

North American Liaison for Le Kevin Enquiries at office@lekevin.co.uk.

Click HERE for the full press release.

Next Level Style

Let’s have fun and take style to the next level with this independently spirited design from the OGI collection. The interplay of complimentary colours with the gradient acetate fronts and the custom colour metal temples brings new excitement to your choice. We love the very artistic discipline behind the colour pairings.

Featured Model: Thanks Much

Distributed by: www.ogieyewear.com  

WCO and Alcon to Launch “WCO Alcon Dry Eye Wheel” Tool

WCO Alcon logos

The World Council of Optometry (WCO) and Alcon invite eye care professionals to the launch of a new practical tool to help with the diagnosis and treatment of dry eye disease. 

Registration is now open for the May 9 “Dry Eye Spotlight 4: WCO Alcon Dry Eye Wheel” webinar, the culmination of an initial series of complimentary global dry eye disease education initiative online events.

The WCO Alcon Dry Eye Wheel, developed by world-renowned educators Professors Jennifer Craig, Lyndon Jones, and James Wolffsohn, is an at-a-glance, interactive tool designed to easily reference the three pillars of mitigation, measurement, and management, and to be accessible for broadest possible use.

A question-and-answer session will follow the launch to give participants exclusive access to the distinguished faculty members and further explore the WCO Alcon Dry Eye Wheel. Register for the May 9 webinar at https://bit.ly/DryEyeWheel.    

World Council of Optometry President-Elect Dr. Sandra S. Block, O.D., M.Ed., MPH, FAAO, FCOVD said, “The three experts, Professors Craig, Wolffsohn and Jones, have been amazing in how they shared their expertise in treating dry eye disease and addressing the problems for optometrists globally. This final webinar will culminate in a practical tool, the WCO Alcon Dry Eye Wheel, which will allow clinicians to integrate mitigation, measurement and management of dry eye disease into practice immediately.” 

Alcon Global and US Head of Professional Education and Development Carla Mack, OD, MBA, FAAO, FBCLA said, “The prevalence of dry eye symptoms and those who have dry eye disease means as optometrists that we will encounter this daily in practice. The WCO Alcon Dry Eye Wheel is a fantastic tool that aims to deliver a great deal of knowledge and an easy-to-apply approach in eye care practices worldwide.”

The “Dry Eye Spotlight 4: WCO Alcon Dry Eye Wheel” webinar will be independently presented with live faculty-attendee interaction on Tuesday, May 9 at 9 p.m. EDT (Eastern Daylight Saving).

Registration at https://bit.ly/DryEyeWheel.

The first three webinars in the series, “Dry Eye Spotlight 1: Mitigation”, “Dry Eye Spotlight 2: Measurement”, and “Dry Eye Spotlight 3: Management” are now available on demand at dryeye.worldcouncilofoptometry.info. 

Click HERE for the full press release.

The Optical Foundry Innovates Industry-Leading Augmented Reality Shopping Experience

The Optical Foundry, holding company of prominent indie eyewear brand OGI Eyewear, announces the launch of its Optical Foundry Mobile App, that allows for a best-in-class Virtual Try-On (VTO) experience. The free web application utilizes state-of-the-art technology for visually accurate, hyper-realistic remote fittings. The App is available across each of The Optical Foundry’s member brands, including collections of award-winning optical, lifestyle, and activewear frames. 

“We are so proud to offer an actual tool versus the other toys in the crowded VTO product space,” said Rob Rich, President of The Optical Foundry. “By innovating at the leading edge of eyewear and technology, we are able to achieve our goal of supporting independents in their independence. Our App facilitates an unprecedented level of convenience and a curated eyewear fitting experience for Opticians, Optometrists, Ophthalmologists, and individual patients for pre-selection.”

We Put in the Work; You Have the Fun

The Optical Foundry’s app utilizes industrial Computer-Assisted-Design (CAD) drawings of each frame paired with Apple’s True Depth Camera to map 30,000 dots of the face in real-time, scaling to size for the most accurate fit possible.

Users will have access to hundreds of frame styles and colour options from their phones. The application allows for a true 360-degree try-on experience: turn any angle, catalog the frame fit, and capture ambient light. The user can take and send screenshots to friends and select their favorite styles before even stepping foot in an Optician’s office.

The Optical Foundry app is compatible with Safari browser and any iPhone (10 or above) or iPad Pro with Facial Recognition. 

To experience The Optical Foundry app visit optical-foundry-ar-app.web.app.

Click HERE for the full press release.

Marcolin: Lara Marogna New Group Style & Product Development Director

Lara Marogna

Marcolin announces the appointment of Lara Marogna as Group Style & Product Development Director, with immediate effect.

Lara Marogna will oversee the management and development of the Group’s eyewear collections, directly reporting to CEO & General Manager Fabrizio Curci and working closely with the creative directions and style departments of the brands in the portfolio.

Lara Marogna, originally from Belluno, Italy, joined Marcolin in 2011; she studied Industrial Design at the University IUAV Ca’ Foscari in Venice and then continued her artistic training, in the jewelry sector first and then in the eyewear industry.

She takes on the role of Alessandro Beccarini, who concluded his experience at Marcolin to pursue other interests.

Click HERE for the full press release.

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