Strak Amsterdam has won two prestigious awards at Vision Expo East. The company was awarded the Favorite Product Award and the People’s Choice Award. The awards were presented at the highly anticipated industry event that took place over the weekend, drawing in a large crowd of eyewear enthusiasts, professionals, and retailers.

The recognition is a significant achievement for Strak Amsterdam and speaks to their commitment to creating exceptional eyewear products that meet the needs and preferences of consumers.

Strak Amsterdam is the latest addition to the portfolio of Teka Eyewear, created by designer Tom Kramer.

Strak Amsterdam was a part of the nominees for the NOW Awards which were created this year, one year after the NOW Pavilion, established in 2022. This pavilion was created to showcase the latest trends and direction of the entire eyewear industry.

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The first edition of the NOW Awards was presented on Saturday, March 18, 2023, by Nico Roseillier, creative director of Europa / State Optical Co. / American Optical, and the NOW Advisory Committee.

Strak Amsterdam is distributed by COS in Canada.

Click HERE for the full press release.

Conquer the sun in style with Nautica Eyewear’s trendy round sunglasses from their Tenite Renew collection. Model N6256S is crafted with Tenite Renew, a lightweight, sustainable material. The temples feature a recessed texture pattern, along with the iconic Nautica and N83 logos. Available in a variety of energetic colours.

Distributed by Marchon: www.marchon.com

Celebrating the style bond between father and son, Lacoste introduces the Spring/Summer 2023 new mini-me sunglasses. Reflecting the aesthetics and dynamic attitude of the Active line model designed for an adult audience, this matching style will make little ones feel as cool as their dad!

The new sunglasses epitomize the brand’s signature design approach, standing at the crossroads between sports heritage and urban allure. Trendy and casual, they are crafted in lightweight plant-based resin and enhanced with bold Lacoste branding on the temples.

L6004S From the tennis court to the streets, the sunglass style for him perfectly blends the typical features of the Active Line collection: fashion-sport fusion.

L3656S These mini-me sunglasses celebrate the style bond between father and son through their casual, dynamic look borrowed from the adult models. The construction, crafted in plant-based resin, boasts a modified rectangular front completed by squared temples featuring bold Lacoste branding.

Distribution by Marchon Eyewear.

As the industry gears up to celebrate World Optometry Week and World Optometry Day next week, Optometry Giving Sight (OGS) today announced its latest campaign, ”Give Sight. Change Lives.” Through the effort, OGS seeks to raise awareness of its global impact and encourage donations that will enable the organization to continue supporting projects focused on long-term solutions.

During World Optometry Week, the campaign will feature results from several projects for which it has provided funding. Examples include a Liberian teacher who received his first-ever pair of glasses thanks to an integrated school eye health initiative led by EYElliance, as well as the Malawi School of Optometry, which was co-founded by OGS and last year received funding to purchase a much-needed vehicle to transport optometrists and students to work at various rural clinics.

“World Optometry Week encourages eye care professionals to help improve access to eye care globally and provide education and training for all optometrists, which is completely aligned with what we do every day,” said Lois Schoenbrun, CAE (Ret.), FAAO, OGS Executive Director, North America. “OGS is the only organization dedicated to eradicating uncorrected refractive error through the growth and expansion of optometry around the world. That work is made possible with funding almost entirely from eye care professionals, optometry practices, and companies working within this industry. We hope new and existing donors who are inspired to make a difference during World Optometry Week will consider doing so with us—OGS is for optometry, by optometry.”

To make a donation, visit givingsight.org/world-optometry-day.

Click HERE for the full press release.