The World Council of Optometry (WCO), in partnership with myopia management category leader CooperVision, has issued a Myopia Management Standard of Care Pledge challenge. More than 35 global eye care organizations and 25,000 practitioners have so far pledged to adopt myopia management as the standard of care. 

 Learn more and take the pledge.

WCO President-elect Dr. Sandra Block said, “We challenge optometrists worldwide to adopt myopia management as the standard of care. Myopia has reached epidemic levels and we know that myopia can lead to eye health issues that reveal themselves in adults.  It is our hope that early diagnosis of myopia and management can help reduce the long-term eye health complications.  Taking the pledge sends a clear message that organizations and practitioners understand the seriousness of myopia as a public health threat and that they are taking active measures to manage that threat.”

The World Council of Optometry and CooperVision introduced the myopia management standard of care resolution in April 2021, defining an evidence-based standard of care comprised of three main components:

• Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
• Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
• Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions that slow the progression of myopia, for improved quality of life and better eye health today and into the future.   

The World Council of Optometry has a myopia management online resource featuring the standard of care resolution, pledge signup page, and practical tools and information for optometrists available at https://myopia.worldcouncilofoptometry.info/.

Click HERE for the full press release.

OGI Eyewear celebrates 25 years in business. Born in Minnesota in 1997, the indie eyewear house has from its inception been dedicated to self-expression, innovation and excellence in service. Today, its silver anniversary honours a storied legacy and sees the company poised and ready to take on what’s ahead.

OGI blends high-fashion compositions with vivid palettes, dynamic designs and a uniquely Minnesotan perspective. The company’s innovative approach extends towards its technology suite, most notably evidenced by its ground-breaking Virtual Try-On technology, designed to create a seamless customer experience for providers and patients. OGI’s fiercely independent spirit is perfectly suited to one of the founding members of the Optical Foundry committed to serving independent practices within the eyewear industry. Through its Eye See You giving program, OGI Eyewear supports various optical and health non-profit programs, such as the E.Y.E Community Initiative provided by Phillips Eye Institute, as well as other local and global humanitarian and social causes.

Rob Rich, CEO of OGI Eyewear, reflected on the rewarding journey to this milestone anniversary. “As we celebrate our 25^th year in business, it’s gratifying and satisfying to look back on the path we’ve taken. OGI Eyewear was started to fill a void in the eyewear landscape—specifically when it came to frames. We started specializing in smaller frames with colour and personality. We quickly grew to cover a broad range of frame sizes while still staying true to our primary reason for existence: crafting trendsetting, intelligent designs and colour creations that fill unanswered demand in the market. This remains our passion and our daily goal. This consistent commitment will propel us for another 25 years!”

OGI’s rallying cry for 2023 is a confident declaration: “The Future is Now!” And with its new “Piece of Pie” customer service program designed to exceed service expectations, an upcoming mobile app release, exciting new product designs and a suite of beautiful partnerships, the future is bright.

Click HERE for the full press release.

Longchamp Eyewear presents LO716S, a new sunglass style that captures the
free spirit and distinctive charm of Parisian women, exquisitely embodying the
glamour and timelessness of Longchamp’s aesthetics. The modified rectangular front
and chunky proportions of these plant-based resin sunglasses are offered in a varied
palette of colours. The wide temples feature the gold metal Longchamp horse medallion.

Distributed by Marchon: www.marchon.com

Bausch + Lomb announced its first-of-its-kind ONE by ONE and Biotrue Eye Care Recycling programs have been named a gold winner in the Most Environmentally Friendly Service of the Year category by the 2022 Best in Biz Awards.

“For the past two years, our ONE by ONE contact lens recycling program has received gold for ‘Most Environmentally Friendly Service of the Year’ from the Best in Biz Awards. It brings us great pride to be recognized once again with this honor, but now with the addition of our Biotrue Eye Care Recycling program, which launched late last year,” said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb.

“Together these programs continue to make incredible progress in helping to remove the ‘forgotten waste stream’ of used lens, eye care and lens care materials – nearly 60 million units to date – from our environment.”

Click HERE for the full press release.