Safilo announces its return to the main show floor of Vision Expo East (VEE). There, Safilo will be present with a corporate booth from Friday, April 1^st – Sunday, April 3^rd. 

The booth, boasting 8,000 square feet – in addition to an adjacent 400 square foot dedicated to a kate spade new york pop-up boutique – will welcome show attendees and customers into its sales environment.  There, the company’s Spring/Summer 2022 eyewear offerings will be presented with a special emphasis on the Carrera brand, newest launch collection Carolina Herrera, new Under Armour collection and men’s fashion brand BOSS.

Additionally, each of these above-mentioned brands will be front and center with attention-grabbing experiential activations. In particular, Carrera will feature a branded selfie station, complete with two Ducati motorcycles as part of the recently announced partnership and product collaboration while Under Armour will offer a mini-golf activation where show guests can win prizes for hole-in-ones.

Outside of the Safilo booth, Robin Brush, ABOC, Safilo USA’s Training and Education Manager, will present three continuing education courses to show attendees to help them achieve better results for their practices.  These include:  J.O.B.S. (Joint Opportunity to Believe in Staying) Program on April 1 from 11:00am-12:00pm, Return Rate Rescue on April 1 from 5:00-6:00pm and It’s Not About You – What About the Patient? on April 2 from 8:30am – 9:30am.    

Click HERE for the full press release.

Since 2008, IRIS has teamed up with IRIS Mundial. During the month of February, IRIS stores across Canada donated $10 for every pair of glasses sold as part of IRIS Mundial Month.

IRIS stores across Canada were able to raise $92,160, which will be donated to IRIS Mundial.

Since 2008, IRIS stores, with the participation of the IRIS Ophthalmology Clinic, have donated more than $1,311,900 to IRIS Mundial.

IRIS thanks their patients for choosing their new glasses during the month of February to support the cause. Also, the company thanks all those who donated their old glasses.

Source: IRIS

Etnia Barcelona’s 20th anniversary collection celebrates the brand’s values. A tribute to the history of the brand, expressed as a collection created in the chess acetate Etnia first designed for its 2006 collection. The blending of the chess design with yellows, blues, baby pinks or moss greens, offers unique combinations. Layered acetates through which we see the inner “chess” soul, and temples that end in imposing earpiece blades, branded with a symbol created exclusively for each of the different models.

Featured model: The Kennedy

Distributed by: www.etniabarcelona.com

On March 29, 2022, Essilor Canada is extending its family of Eyezen®+ lenses with a new Essilor® lens designed specifically for children. Eyezen®+ Kids lenses take into account children’s (aged between 6 and 12) parameters such as their morphology, their object distance and gaze directions to offer them better visual comfort and protection. With Eyezen®+ Kids lenses, eyecare professionals are equipped to meet the specific children’s visual needs and allow them to discover, learn something new everyday.

Eyezen®+ Kids lenses: designed for how they see the world

Essilor’s R&D department has found that children tend to move their eyes a lot more and often look up at the world around them because they are smaller, thus using a larger surface of the lens. In addition, children’s arms are shorter than those of adults. They therefore look at objects at a closer distance than adults. Finally, children have different facial features than adults.

Eyezen®+ Kids lenses: an all-in-one solution

The Eyezen® DualOptim^TM Kids technology takes children’s parameters into account to optimise the surface of the lens with 60% more surface area for optimal correction than a standard single vision lens.

In addition, Crizal® coatings provide advanced clarity and durability of the lenses and the Blue UV CaptureTM Technology protects children’s eyes from any harmful surrounding light, like those emitted by digital devices.

For more information, visit: www.essilor.ca/en/products/eyezen/eyezen-kids

Click HERE for the full press release.