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Transitions Announces “The Studio,” An In-Person Exclusive Experience for Trainers and Educators

Transitions Optical in Canada is hosting a unique educational experience—Transitions® The Studio—for industry trainers, sales reps and eyecare professionals on October 26, 2021, at the Hilton Lac-Leamy in Gatineau-Ottawa, Quebec, Canada. The audience will interact with experts on effective storytelling and patient education strategies, and Transitions training professionals as they deep dive into the Transitions® lens portfolio, including the new generation of Transitions® XTRActive® lenses and the new Transitions® XTRActive® Polarized lenses. The Canada event will build on the success and key learnings of Transitions The Studio event in the U.S., held in June, 2021.

Eighty-four percent of eyecare professionals report that sales rep and brand consultant visits and training are an important source of information when deciding on what lens products to recommend to their patients. The migration to digital technologies has increased the adoption of virtual and digital training resources. This has put pressure on trainers and eyecare professionals to strengthen their best practices, both digitally and in real life. Through this unique event, attendees will learn and share best practices, develop storytelling skills, and sharpen their training strategies for 2021.

“As was the case for our colleagues in the U.S., Transitions The Studio event will be the place to launch a new community of trainers. We want to empower the many trainers, sales reps and eyecare professionals that are advocating for and educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Arnaud Rajchenbach, marketing manager, Transitions Optical in Canada. “This event is for all coaches, trainers and reps who love the Transitions brand, and want to have an enjoyable and immersive experience learning and contributing to the conversation. We believe in training, and we see the impact on sales and knowledge with the Transitions Certification Program for ECPs and reps and want to continue that momentum.”

Attendees will be able to increase their product knowledge on photochromics, grow as a professional, focus on educating patients or others, and build their sales, dispensing, or eyewear styling skills.

To provide a safe learning environment, COVID-19 safety protocols will be in place, in compliance with local health authorities and with the Hilton Lac-Leamy.  This is an exclusive event with limited capacity. Trainers, sales reps and eyecare professionals interested in attending should request a spot through their Transitions lab or sales representative or by contacting cscanada@transitions.com .

Click HERE for the full press release.

Safilo and Coventya: Together for an Innovative and Sustainable Production Process

Safilo continues investing in sustainability and process innovation thanks to a strategic partnership with Coventya, a global player with more than ninety years of experience in the development of specialty chemicals for surface finishing treatments.

Thanks to the joint efforts of the two companies, Safilo will be the first player in the eyewear sector to exclusively use ‘Metal X’, a new innovative Coventya patent that allows the use of precious metals in galvanic treatments for the production of optical frames and sunglasses to be reduced by 90%.

Metal X will be introduced at Safilo’s Longarone plant and will allow Safilo to significantly reduce the use and consumption of palladium. Consequently, the use of ‘Metal X’ will help contribute to reducing exploitation of the ground for the sourcing of precious metals.

Metal X will be used in Safilo’s eyewear collections produced in Italy starting with the August 2021 release.

The partnership with Coventya is particularly strategic for Safilo as it allows us to be the first to introduce a new and effective sustainable solution in our eyewear production processes,” said Fabio Roppoli, Chief Product Supply Officer of the Safilo Group. “By eliminating palladium in favor of Metal X, we take a further step forward in our business strategies focused on sustainability and we are sure that this innovation will be appreciated by our customers and consumers, who are increasingly concerned about these issues.”

It was particularly significant for us to be able to create a material that offered the same qualitative and technical properties as palladium and could be used in replacement of natural precious metals,” said Coline Nelias, Coventya International Product Manager. “Thanks to this collaboration, our patent has been introduced in the galvanic baths of Longarone effectively and with high-quality standards”.

Click HERE for the full press release.

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Changing Landscapes – Technology Drivers of Change Speaker List Announced

The speaker list for the inaugural “Changing Landscapes: Opportunities & Options for Canadian ECPs” event has been announced by Eye Care Business Canada.  

The first of three events will focus on technology drivers of change and be held Monday, October 25th (7:30 PM Eastern). 

Industry thought-leaders will share their insights as to what technologies will have the greatest impact on eye care and eyewear in a Canadian market context.  

Speaker List Includes:

Dr. Alan Ulsifer, CEO and Chairman of the Board, FYidoctors

Dr. David Schwirtz, VP Innovation, IRIS Group

Dr. Trevor Miranda, Cowichan Eyecare BC, Independent Optometrist

Dr. Damon Umscheid, Eyes 360, Okotoks, AB, Eye Recommend

Dr. Naomi Barber, Director of Optometry, SpecSavers

The event series will be moderated by Roxanne Arnal, OD and Certified Financial Planner (TM), bringing an informed and unique perspective to the events.

Tele-optometry, impact of omni-channel selling and remote face trace technology enabling touchless ophthalmic lens dispensing are among the factors to be discussed.  

Event registration is now open. Click Here for Details. 

PREMIER SPONSORS:

PARTNER & FRIEND SPONSORS FOR THIS EVENT  

Care1CRO Journal

Follow up Events: 

The second and third events will be held on consecutive Monday evenings starting at 7:30 PM (Eastern). 

Buying and Selling a Practice (November 1) 
In the second event Industry experts will provide perspectives on the current state of play in the Canadian practice acquisition market. A must attend event if you are considering an exit strategy or looking to buy a practice. 
Click Here for Detailed Information.

Career Pathfinders| Making Informed Decisions (November 8th)  
Career options and opportunities for both young and experienced ODs have never been greater as new organizations offering unique business models enter the market and established entities respond to the changing environment.
Click Here for Detailed Information. 

Drs. Walsh, Shah, and Siergey Join CooperVision Professional Affairs Teams

CooperVision announced the addition of three well-known optometrists to its Professional Affairs teams. The appointments of Drs. Karen Walsh, Arti Shah, and Justine Siergey each add decades of relevant experience to the company’s global, US and specialty Professional Affairs teams.

“As the industry continues to evolve, so too do the needs of our customers. CooperVision’s commitment to providing the eye care community with the highest quality products and services starts with investing in our people. Recruiting Dr. Walsh to my global team, along with Drs. Shah and Siergey in their respective country and specialty roles, adds to an already incredibly talented Professional Affairs organization, resulting in even higher levels of peer-to-peer practice support and education,” said Simon Seshadri, Senior Vice President, Global Marketing, CooperVision.

Dr. Karen Walsh

Global Professional Affairs

Karen Walsh, MCOptom, PGDip, FAAO, FIACLE, FBCLA steps into a newly created role as Director, Global Professional Affairs, 1 Day & FRP Brands. A widely recognized educator and clinical scientist, she is now responsible for engaging and collaborating with ECPs, global brand managers, and a wide range of global and regional teams to help shape professional messaging for CooperVision’s leading 1-day and frequent replacement products (FRP) soft contact lens brands, including Biofinity®, clariti® 1 day and MyDay® daily disposable.

Dr. Walsh holds an array of advanced qualifications, including being a Fellow of the American Academy of Optometry, the International Association of Contact Lens Educators, and the British Contact Lens Association. She also is a member of the U.K. College of Optometrists and holds a post-graduate diploma in clinical optometry from City University, London.

Concurrently, two industry veterans within CooperVision’s Global Professional Affairs team are now devoting additional time to the company’s expansive research and development initiatives.  Gary Orsborn, Global Head, Post-Market Clinical Studies at CooperVision, and Anna Sulley, Director, Medical Affairs, have joined the CooperVision R&D organization, increasing vital focus on company-wide clinical research collaborations to further advance and accelerate portfolio innovation.

Dr. Arti Shah

U.S. Professional Affairs

Arti Shah, OD, FAAO, brings more than 20 years of experience to a new role as Senior Manager, U.S. Professional and Academic Affairs—West, CooperVision. Dr. Shah is responsible for further fostering collaborative efforts between the company and ECPs through advocacy, philanthropy, and ongoing education.

Before joining CooperVision this month, Dr. Shah practiced at a private ophthalmology-optometry office in Los Angeles and was on the medical staff at Cedars-Sinai Medical Center. She is a member of the California Optometric Association, Los Angeles County Optometric Society, American Optometric Association, the International Keratoconus Academy, and is a Fellow of the American Academy of Optometry. She has also held a faculty position at the State University of New York (SUNY) and was on medical staff at the UCLA Jules Stein Eye Institute.

CooperVision Specialty EyeCare Professional Affairs

Dr. Justine Siergey

Justine Siergey, OD, FSLS, joins CooperVision Specialty EyeCare as Manager, Professional Affairs, Irregular Cornea. In this new position, she is responsible for advocating and elevating the company’s reputation within the specialty segment, with a particular focus on scleral contact lenses and services.

Prior to this role, Dr. Siergey created and managed several specialty contact lens clinics in both private practice and group OD/MD settings. She is a fellow of the Scleral Lens Education Society and former fellowship chair of their international board.

In recognition of her ongoing contributions to both CooperVision and the industry, Kelly Voltz, OD, FAAO, FSLS, has been promoted to Senior Manager, Professional & Clinical Affairs, CooperVision Specialty EyeCare. Dr. Voltz will now assume additional leadership responsibilities, including developing and nurturing partnerships both internally and externally to increase specialty prescribing confidence among both prospective and current ECPs.

Click HERE for the full press release.

FYidoctors Makes Historic Expansion into US Market

FYidoctors announces that it has officially expanded its geographic operations into the US marketplace with the addition of six eye care clinics in California.

The foray marks a major company milestone as the first time FYidoctors has added new operations outside of Canada.

“We are absolutely proud to mark this historic chapter in our company history,” says Dr. Alan Ulsifer, FYidoctors’ chairman and CEO. “In 2008, our company launched with the intent of becoming Canada’s largest doctor-led eye care provider. Today, we are exceeding that vision by marking a historic foray into the most populous state in America. The welcoming of our new business units in California ushers an exciting and noteworthy time and makes us the largest doctor-led network of clinics in North America.”

To the network, FYidoctors welcomes optometry clinics located throughout California, in key consumer markets including Los Angeles, Mountain View, Northridge, Sun Valley, Roseville and San Jose.

The US operations will be led by VP FYidoctors and Chief Strategy Officer Dr. David Redman, who was also named 2018 AOA Optometrist of the Year. Dr. Aaron Lech has been named to the role of Chief Medical Advisor and will oversee all health-related aspects of the business. The pair are tasked to ensure FYidoctors’ US operations, in keeping with Canadian operational standards.

Dr. David Redman, VP and Chief Strategy Officer, FYidocors, told Optik, “the new clinics will eventually be transitioned to the FYidoctors banner, brand and business platform, ensuring all their learnings are leveraged as FYidoctors continues to grow in the weeks and months ahead.”

“I am thrilled to play a role in this historic expansion,” continued Dr. Redman. “And I look forward to helping grow FYidoctors’ in the US market. Our company’s value proposition for clinics who wish to leverage the power of a family of providers while maintaining doctor-led operations presents a major upside for many operators. Our future is bright.”

Clinics included as part of FYidoctors’ initial US expansion include:

Studio Eyes Optometry, Burbank, CA
Studio Eyes Optometry, Northridge, CA
Studio Eyes Optometry, Sun Valley, CA
ClearVue Eye Care, Roseville, CA
Precision Eyecare, Mountain View, CA
Precision Eyecare, San Jose, CA

Click HERE for the full press release.

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