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November 5, 2021November 5, 2021

Trainers and Educators Joined Transitions for “The Studio” Educational Event

Transitions Optical gathered a select group of industry professionals for a one-of-a-kind educational experience—Transitions^® The Studio—on October 26, 2021 at the Hilton Lac-Leamy in Gatineau-Ottawa, Quebec. During the invitation-only event trainers, sales reps, labs managers and buying groups managers or buyers heard from Transitions training professionals as they dove deep into the Transitions^® lens portfolio, including the new generation of Transitions^® XTRActive^® lenses and the new Transitions^® XTRActive^® Polarized^™ lenses, and from experts on effective storytelling and patient education strategies.

Chris King, senior global marketing manager, Transitions Optical, and Martin Lesperance, professional trainer and keynote speaker, welcomed attendees and introduced them to Transitions The Studio at the opening of Tuesday morning’s session with a Building Your Plan workshop. Isabelle Tremblay, director of sales and marketing, gave an overview of the current state of the market and shared consumer insights. Isabelle Tremblay also recognized influencer partners, AnnLo and Coco & Breezy. AnnLo also painted a new abstract art piece and hosted an exhibition during the event.

The morning courses ‘Defy the Bright: Transitions XTRActive New Generation’ and ‘Defy the Glare: Transitions XTRActive Polarized’ included presentations from various experts from the Transitions Optical team on the newest Transitions product innovations. Chris King and Joshua Hazle, instrumentation technical services manager, showcased the performance of the new range of Transitions XTRActive lenses and demonstrated the new products for attendees.

Martin Lesperance and Arnaud Rajchenbach, marketing manager, Transitions, closed the morning session with the course ‘Share Your Story’.

Transitions The Studio Afternoon Kickoff was led by Martin Lesperance and he was joined by special guest and Transitions ambassador, Georgia Ellenwood, Olympic athlete, who inspired the attendees with the story of her professional journey to the Olympic games. Christine Zeggil, national key account executive, Canada, Transitions opened the course ‘Offer Your Patients the Best + Finding the Style’ with Transitions^® Signature^® GEN 8^™ and Sheena Taff, owner and optician, Roberts & Brown shared information on the latest style trends.

The next course ‘Light Up Your Sales’ was presented by Dr. Kiran Ramesh, owner and neuro-visual optometrist, Vision Care Centre, and Trupti Patel, business manager and registered optician, Vision Care Centre. To close the afternoon, Martin Lesperance and Chris King led a Completing Your Plan workshop. The event concluded with a cocktail reception and dinner with entertainment from DJ’s Coco & Breezy.

Click HERE to read the full press release.

November 3, 2021November 3, 2021

Seven-Year MiSight® 1 day Contact Lens Study Indicates No Myopia Control Rebound in Children

CooperVision announced new seven-year findings from its pivotal MiSight^® 1 day contact lens clinical trial. Twelve months following treatment cessation, mean axial elongation data indicate no evidence of rebound effect, meaning the myopia control gains are retained.

The study is the world’s longest continuous running soft contact lens clinical trial for myopia control. CooperVision previously reported that MiSight^® 1 day showed sustained slowing of myopia progression across multiple years of treatment. This was observed in a cohort that wore MiSight^® 1 day for the study’s first six years as well as the original control group who were switched into MiSight^® 1 day for three years.

“Our unparalleled research clearly illustrates the tremendous potential of MiSight^® 1 day for children of different ages and with different levels of myopia, regardless of when they start treatment.³ With these results, eye care professionals should be even more confident in prescribing MiSight^® 1 day,” said Paul Chamberlain, BSc (Hons), MCOptom, the study’s principal investigator and CooperVision Director of Research Programs.

The latest data analysis goes even deeper to illustrate that MiSight^® 1 day offers a highly desired proportional myopia control treatment effect. Abnormal axial length growth slowed by an average of approximately 50% with all tested ages (8-17). Because younger children’s myopia progresses faster than in older children, introducing MiSight^® 1 day at the earliest opportunity may offer the maximum cumulative benefit over time.⁴

In the study’s seventh year, participants were transitioned from MiSight^® 1 day to a single vision contact lens to evaluate if treatment gains would be retained. Myopic progression then occurred only at anticipated ‘age-normal’ levels—not at an accelerated “catch up” rate that would offset prior myopia control gains.^1,2 This indicates no rebound effect.

“We saw these children grow into young adults during their seven years in the study. It is personally as well as professionally fulfilling to know that the benefits of treatment are retained. As MiSight^® 1 day becomes more widely available and as myopia management becomes the standard of care, I hope other eye care professionals will experience that same joy,” said study investigator Nicola Logan, PhD, Professor of Optometry and Physiological Optics, Aston University.

CooperVision researchers are sharing their findings at this week’s American Academy of Optometry Annual Meeting, the globally-renowned scientific and clinical conference.

Click HERE for the full press release.

November 3, 2021November 3, 2021

Safilo North America Appoints Janet Unger to Vice President, Brand Management

Safilo North America announces the appointment of Janet Unger to the position of Vice President, Brand Management, effective October 11, 2021.

Unger will oversee brand management for the North American market, reporting directly to Steve Wright, President and Chief Commercial Officer, Safilo North America. In addition, she will also serve on Safilo Group’s Extended Global Leadership Team.

Janet joins Safilo with over 30 years of brand management and marketing experience, having enjoyed senior leadership roles most recently at The Swatch Group, where she served as President of the RADO watch brand, and, prior to that, at VSP/Marchon Eyewear where she was Vice President of Brand Marketing. Janet holds an advanced degree in Business and Marketing from New York University.

“Janet’s unique combination of senior level eyewear industry, combined with her proven track record in brand strategy, marketing and licensing for some of the largest global lifestyle brands, makes her the perfect addition to our senior leadership team,” says Steve Wright, President and CCO of Safilo North America.

Click HERE for the full press release.

November 3, 2021May 20, 2026

Ferragamo’s Responsible Eyewear Collection

The Ferragamo responsible eyewear line makes its debut: new women’s glasses in materials with low environmental impact for both frames and packaging. The SF1023S rectangular sunglasses deliver timeless allure with their oversize silhouette, bold lines and shaded lenses. The Gancini print and classic Ferragamo logo decorate the arms, in enamel-effect metallic gold and rose gold paint. Available in Black, Ivory and tortoiseshell.

Distributed by Marchon: www.marchon.com

October 29, 2021October 29, 2021

opti Will Remain opti: Focussing on the Essentials

Munich, as a trade show location, offers security and normality with its infrastructure and well-known facilities. For its part, opti has always been known for its clear hall structure enabling easy orientation and efficient trade show visits. From January 14 to 16, 2022, opti 2022 will be returning to its four-hall concept.

opti will remain opti. This motto also applies and especially so to the new start next January. Halls C1 to C4 will convey the original opti atmosphere and give visitors that “familiar feeling” for the industry event at the start of the year.

“This hall concept and hall layout will make the trade show a great success for the whole industry at this time because, based on the idea of getting back to our roots, we can guarantee the familiar opti atmosphere while the tried and trusted structures and pathways facilitate smooth-running and focussed trade show visits,” explained opti Exhibition Director Bettina Reiter.

“Returning to the tried and tested”
Bettina Reiter is clearly delighted about the return to the four-hall concept for the next opti trade show: “On the one hand, we are going to think new, act new and, above all, start new at the next opti. This is exemplified, for example, in our concept of the opti FORUM XT. But on the other hand, in focusing on the essentials we will be returning to the tried and tested to facilitate actual encounters and business-related networking without making any additional compromises after what has been such a long time for us all. The sector wants to meet up and do business and we are making that possible in January 2022.”

Source: opti