Essilor and Luxottica, divisions
of EssilorLuxottica Canada, bring to the Canadian market EssilorLuxottica 360,
a new joint program that will drive growth for independent eye care
professionals. This program comes at a time when independent ECPs can use the
support of their industry partners. EssilorLuxottica 360 is designed to help ECPs increase
their traffic, visibility, and capture rate, as well as provide added support
to provide an enhanced patient experience and help improve practice
profitability.
ECPs working to build back their
business post-Covid will have the full power of Essilor and Luxottica behind
them. Because patient traffic is the lifeblood of every practice,
EssilorLuxottica 360 is designed to help drive patients to your practice and
increase visibility driven by advertising and digital marketing tools.
With the ECPs’ virtual and social
footprint growing in importance, EssilorLuxottica 360 will give members access
to EssilorLuxottica’s digital tools such as the Smart Shopper, which enhances
the shopping experience, creates an endless aisle of products and styles to
showcase and offers virtual try-on tools. Members will also have access to
product customization tools for Ray-Ban® and Oakley® as well as Luxottica’s
digital screens. EssilorLuxottica has also invested in tools to help ECPs
manage and amplify their own social media channels with branded content to
drive consumers to their practice with Promoboxx™ and Essilor® Experts.
Members will also have access to EssilorLuxottica’s
brand-new learning platform Leonardo™ that provides an innovative learning
experience and brings a new perspective with best-in-class learning content
taught by experts in the field.
EssilorLuxottica 360 will be
available to Essilor® Experts that wish to strengthen their practice through a
strong portfolio of Luxottica brands and Essilor advanced lens technology.
Members of EssilorLuxottica 360 will have access to special commercial terms on
their Luxottica Frame purchases and a flexible Incentive Jumpstart benefit that
lets you explore new brands for your practice.
“Building on the positive results of our Essilor® Experts program for our independent partners, we are pleased to offer
them even more benefits and ways to grow through EssilorLuxottica 360,” said
Christophe Perreault, President of Essilor Canada. “This new program is an opportunity to strengthen our partnership
with doctors and independent opticians across the country by providing them
with a range of innovative tools to always better meet their customers’
expectations, at the best commercial conditions.”
“When it comes to eyewear, consumer trends and digitalization
have accelerated in recent months. Consumers look for recognized brands,” said Ludovic Ladreyt, Senior Vice
President of Optical Sales, Luxottica Wholesale North America. “EssilorLuxottica 360 is built to help
independent eyecare professionals face these changes giving them a range of digital
tools and special commercial terms on their Luxottica Frame purchases that let
them explore new brands for their practice.”
Click HERE for the full press release.
