On the MIDO website, visitors to the international eyewear show – buyers, designers, entrepreneurs, opticians, optometrists and global eyewear supply chain professionals – can now register for the forthcoming edition of the show, slated for June 5 – 7, 2021.
For months MIDO has been busy organizing the next edition of the show, coordinating constantly with the Foreign Ministry and ITA (Italian Trade&Investment Agency) to develop and implement solutions that ensure the utmost safety for the event. These include rapid testing, temperature checks and the so-called “green corridors”, crucial to securing a bilateral agreement for business travelers inbound and outbound from non-EU countries, like the USA.
“MIDO is a necessity – stated MIDO President Giovanni Vitaloni. It is not ‘simply’ the leading global eyewear industry trade show, it has also come to symbolize the much-needed relaunch businesses are thirsting for. In light of the evolving health crisis, and especially the immunization campaign – which we are watching closely and with a bit of apprehension – we are taking all the measures in our control to open the doors to MIDO on June 5th. We are a tool at the service of the eyewear industry, and the industry is asking us for a sign that will restore hope to the marketplace.”
This does not shift the focus from the virtual show: the new digital platform will soon be launched and will welcome exhibitors and buyers who cannot be present at the event.
Click HERE for the full press release.
