fbpx

What’s the Best Approach to Multiple Pair Sales?

How do you sell Multiple pairs?

In a pre-COVID survey by VuePoint, respondents indicate that vast majority of ECPs use visual function requirements to attempt to sell multiple pairs.

However, 58% of respondents to the survey felt their success level was less than satisfactory.

Over 65% of respondents in the survey indicated they were either not well trained or that they require more training to be successful.

Function First or Fashion First?
Overwhelmingly, a second pair sale attempt was made on the basis of a secondary visual requirement beyond a primary pair of glasses such as for computer use, driving, or sun protection.

Presenting frame choices on the basis of fashion was done so by only 9% of respondents.

Which approach is working best? And how can dispensers choose the right approach and increase their success rate on multiple pair sales?

Get a Free Training on Multiple Pair Sales
Has appointment-only dispensing changed the approach to presenting multiple pairs of eyewear? VuePoint is surveying the Canadian market to help find out the answers to these questions.

Optik is offering a complimentary training program that increases selling skills, job satisfaction and client retention to qualifying ECPs.

To apply for the free training session, simply click here to take the survey.

Bausch Advances Novel Dry Eye Therapeutic to Phase 3

Quebec based B+L has announced the second of two Phase 3 studies studies evaluating the investigational treatment NOV03 (perfluorohexyloctane) as a first-in- class investigational drug to treat the signs and symptoms of Dry Eye Disease (DED) associated with Meibomian gland dysfunction (MGD).

According to the company, the new proprietary compound NOV03 is a proprietary, water-free and preservative-free solution, based on patented EyeSol® technology from German company, Novaliq GmbH. The drug has a novel mechanism of action to treat Dry Eye Disease associated with MGD.

NOV03 showed statistically significant improvement of certain symptoms, such as severity and frequency of dryness and burning/stinging of the eyes, over the entire duration of the Phase 2 study (336 patients) with no notable safety events.

View the full Press Release from B+L

New Look Vision Completes Acquisition of The Vision Clinic

New Look Vision Group announced that it has completed its acquisition of a majority position in The Vision Clinic (TVC). Founded in 1994 by the Nekoui family and based in Grimsby, Ontario, the business is a leading local player in Southern Ontario. TVC operates 12 retail optical clinics under The Vision Clinic banner stretching from Hamilton eastwards through to the Niagara Peninsula. The family who founded the business will remain on as minority shareholders. The purchase price for the majority position is $18.8 million, subject to customary price adjustments and was financed by New Look Vision Group with cash on hand.

Antoine Amiel, President and CEO of New Look Vision Group stated that: “We feel very privileged to welcome The Vision Clinic team into our organization and look forward to partnering with the founders. The transaction will be a major step forward for both organizations. The Vision Clinic, based in Grimsby, Ontario serves one of the fastest growing regions of Canada’s most populous province and will operate as a stand-alone business unit within New Look Vision Group. The Vision Clinic adds to New Look Vision Group’s current network in Ontario a strong platform for the consolidation of the optician-based retail segment of the Canadian optical industry. This transaction reinforces New Look Vision Group’s position as the largest Canadian retail optical company with a network in excess of 400 stores.”

Foad Nekoui, one of the founders of TVC stated that: “Since 1994 we have been faithfully serving our patients and providing them with the vision care they have come to know and expect from The Vision Clinic. A partnership with New Look Vision Group will ensure the continuity of this long-standing commitment. The motivation to retain a minority ownership position is driven by the advantages we see of partnering with a company who is committed to the advancement of vision health not only in Southern Ontario, but across the country for all Canadians.”

Click HERE for the full press release.

Other related articles

FYidoctors Announces First Location in Georgetown

FYidoctors announces that Ontario-based optometry clinic, Eyes Focused on You has joined the FYidoctors brand. The merger marks the company’s first location in Georgetown, Ontario as growth continues across the Greater Toronto Area.

Eyes Focused on You was founded in 1996 by Dr. Caroline Teske, a skilled eye care professional with over 25 years of experience. A graduate of the University of Waterloo, Dr. Teske holds a BSc and Doctor of Optometry, and over the years has worked with many organizations in the eye care field including the TLC Laser Eye Centre and Eye See Eye Learn, a program with the Ontario Association of Optometrists to encourage the eye testing of young children to enhance future learning.

“Our top priority at Eyes Focused on You has always been to ensure our patients receive thorough and comprehensive vision care, in addition to keeping their overall health top of mind,” said Dr. Caroline Teske. “We achieve this by using an integrated health care approach, and we look forward to now combining this knowledge with the hundreds of Canadian optometrists and experts working within the FYidoctors family.”

Working alongside Dr. Teske is Dr. Kari Stashuk and Eyes Focused on You’s team of dedicated optometric assistants and administrators. Practicing since 2004, Dr. Stashuk earned both her BSc and Doctor of Optometry from the University of Waterloo and holds a special interest in laser correction, vision therapy and is a certified TLC laser eye care doctor.

Click HERE for the full press release.

Other related articles

Fearlessly Feminine!

Spectacle Eyeworks launched five styles into their exclusive house collection. Available in lively colour combinations, the stainless steel yet lightweight German-made designs strike the perfect balance between being sleek and modern yet fun and funky.

Each new addition is available in these lively colour combinations including raspberry and fuchsia, peacock blue with bronze, sunset havana with red, and time-honored black and white.

Featured model: Lana, col. 880

Distributed by Spectacle Eyeworks: www.spec-eyeworks.com

Featured Posts

Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Learn More
Transitions Optical logo 2024 noir

See the Rockies in a New Light: Transitions® Launches Panoramic Train Adventure Contest

Transitions has launched a national consumer contest running from May 1 to December 31, 2026, offering one winner a luxury panoramic train journey through the Canadian Rockies.

Read more
Marchon Nike Vision campaign May 2026

Nike Vision Launches First Football-Focused Brand Campaign

Nike Vision has launched its first football-focused brand campaign, highlighting the Zeus Rise and Radeon eyewear styles ahead of this summer’s major tournaments.

Read more
Optik Voila May-June 2026 COS Silhouette 4572_7010

Titanium Reframed: Silhouette’s Bold New Chapter

Silhouette’s Titanium Reframed collection brings a bold new perspective to ultralight eyewear, with full-rim frames laser-cut from ultra-thin titanium and finished in modern matte metallic shades.

Read more
Lumenis OptiLIFT image and logo May 2026

Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Health Canada has authorized Lumenis OptiLIFT for evaporative dry eye disease, lower lid laxity and blink function improvement.

Read more
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Learn More
Transitions Optical logo 2024 noir

See the Rockies in a New Light: Transitions® Launches Panoramic Train Adventure Contest

Transitions has launched a national consumer contest running from May 1 to December 31, 2026, offering one winner a luxury panoramic train journey through the Canadian Rockies.

Read More
Marchon Nike Vision campaign May 2026

Nike Vision Launches First Football-Focused Brand Campaign

Nike Vision has launched its first football-focused brand campaign, highlighting the Zeus Rise and Radeon eyewear styles ahead of this summer’s major tournaments.

Read More
Optik Voila May-June 2026 COS Silhouette 4572_7010

Titanium Reframed: Silhouette’s Bold New Chapter

Silhouette’s Titanium Reframed collection brings a bold new perspective to ultralight eyewear, with full-rim frames laser-cut from ultra-thin titanium and finished in modern matte metallic shades.

Read More
Lumenis OptiLIFT image and logo May 2026

Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Health Canada has authorized Lumenis OptiLIFT for evaporative dry eye disease, lower lid laxity and blink function improvement.

Read More
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Learn More
Transitions Optical logo 2024 noir

See the Rockies in a New Light: Transitions® Launches Panoramic Train Adventure Contest

Transitions has launched a national consumer contest running from May 1 to December 31, 2026, offering one winner a luxury panoramic train journey through the Canadian Rockies.

Read more
Marchon Nike Vision campaign May 2026

Nike Vision Launches First Football-Focused Brand Campaign

Nike Vision has launched its first football-focused brand campaign, highlighting the Zeus Rise and Radeon eyewear styles ahead of this summer’s major tournaments.

Read more
Optik Voila May-June 2026 COS Silhouette 4572_7010

Titanium Reframed: Silhouette’s Bold New Chapter

Silhouette’s Titanium Reframed collection brings a bold new perspective to ultralight eyewear, with full-rim frames laser-cut from ultra-thin titanium and finished in modern matte metallic shades.

Read more
Lumenis OptiLIFT image and logo May 2026

Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Health Canada has authorized Lumenis OptiLIFT for evaporative dry eye disease, lower lid laxity and blink function improvement.

Read more
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Learn More
Transitions Optical logo 2024 noir

See the Rockies in a New Light: Transitions® Launches Panoramic Train Adventure Contest

Transitions has launched a national consumer contest running from May 1 to December 31, 2026, offering one winner a luxury panoramic train journey through the Canadian Rockies.

Read more
Marchon Nike Vision campaign May 2026

Nike Vision Launches First Football-Focused Brand Campaign

Nike Vision has launched its first football-focused brand campaign, highlighting the Zeus Rise and Radeon eyewear styles ahead of this summer’s major tournaments.

Read more
Optik Voila May-June 2026 COS Silhouette 4572_7010

Titanium Reframed: Silhouette’s Bold New Chapter

Silhouette’s Titanium Reframed collection brings a bold new perspective to ultralight eyewear, with full-rim frames laser-cut from ultra-thin titanium and finished in modern matte metallic shades.

Read more
Lumenis OptiLIFT image and logo May 2026

Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Health Canada has authorized Lumenis OptiLIFT for evaporative dry eye disease, lower lid laxity and blink function improvement.

Read more