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WCO Passes Resolution Calling for Standard of Care for Myopia Management

Furthering its commitment to address the global epidemic of childhood myopia, the World Council of Optometry (WCO) Board of Directors unanimously approved a resolution advising optometrists to incorporate a standard of care for myopia management within their practices.

“Myopia is increasing at an alarming rate, as are the risks for vision impairment associated with the condition. With more than five billion people projected to be affected by myopia by 2050, the global optometric community must increase its efforts to combat this public health issue,” said Paul Folkesson, president, World Council of Optometry.

The resolution defines the evidence-based standard of care as comprising of three main components:

  • Mitigation — optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

It also advises optometrists to incorporate within their practice the standard of care for myopia management, which shifts from simply correcting vision to managing the condition, and also includes public education and early, frequent discussions with parents that explain:

  • What myopia is.
  • Lifestyle factors that may impact myopia.
  • The increased risks to long-term ocular health that myopia brings.
  • The available approaches that can be used to manage myopia and slow its progression.

The standard of care resolution can be found in its entirety on the World Council of Optometry’s website, here.

WCO and CooperVision recently announced a global partnership to raise awareness of myopia progression and encourage optometrists to embrace a standard of care to manage the condition. The partnership will establish a global resource to include multi-lingual myopia management resources and programming that currently have not been widely accessible or actively addressed in certain sectors or countries. 

Click HERE for the full press release.

CooperVision Specialty EyeCare Names Ledonna Buckner and Christine Moufarrej to Technical and Marketing Roles

To support the continued growth of CooperVision Specialty EyeCare customers, the group has promoted Ledonna Buckner to Head Technical Advisor and hired Christine Moufarrej as Head of Marketing, EMEA.

“Ledonna and Christine add new perspectives and expertise that will be invaluable as we continue to deepen relationships and expand our presence and impact worldwide,” Dr. Juan Carlos Aragón, President, CooperVision Specialty EyeCare.

Ledonna Buckner

Buckner—who has nearly four decades of industry experience—most recently served as Mid-Atlantic Regional Account Manager for Blanchard, as well as a trainer for the CooperVision Specialty EyeCare commercial sales and consultation teams. She is now responsible for educating and training the team of technical advisors on all specialty contact lens categories, so they can consult with eye care professionals (ECPs). Buckner is replacing Robert Martin, who held the position since the founding of Blanchard in 1986.

She is a licensed dispensing optician, a Fellow and board member of the Contact Lens Society of America (CLSA), a master of contact lens technology in the National Contact Lens Examiners, and member of the ABO/NCLE board of directors.

Christine Moufarrej

In her newly created role, Moufarrej is responsible for further developing the CooperVision Specialty EyeCare marketing strategy and operations across Europe, the Middle East, and Africa. Previously, she held various positions at pharmaceuticals manufacturer STADA, most recently holding the position as the Group Marketing & Business Development Manager in Dubai. Earlier, she served in product management and sales roles with Grünenthal Group and Algorithm Pharmaceuticals.

Click HERE for the full press release.

FYidoctors Announces Merger with Prescott Optometric Centre

FYidoctors announced a merger with Prescott Optometric Centre. The announcement marks the eye care provider’s 50th location in Ontario.

“On behalf of the FYidoctors family, I am pleased to welcome Dr. Holmes and the Prescott Optometric Centre team,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “The addition marks a milestone for the company in Ontario along with an equally exciting opportunity to extend our services and products to the community of Prescott.”

Located in the riverside community of Prescott, Ontario, Prescott Optometric Centre has served the community and surrounding areas for over 45 years. The company is founded and led by Dr. James A. Holmes, who has received a variety of awards over the years including the Ontario Association of Optometrist Community Service Award, the Children’s Vision Care Award, and the Augusta Township Senior Citizen Award – in addition to his commitment to supporting non-profits to various entities in the community.

“FYidoctors’ standards for optometric care are world-class. That coupled with the positive reputation they have in the industry made joining the company an easy decision,” said Dr. Holmes.

Working alongside Dr. Holmes is the clinic’s team of optometric assistants and administrators including Registered Optician, Kylie Malanka; Reception and Pre-test Technician, Shelley Stephenson; and Frame Stylist and Pre-test Technician, Lena Bourne.

Click HERE for the full press release.

Other related articles

Transitions Cancels Transitions Academy 2021

Transitions Optical has decided to cancel Transitions Academy 2021, scheduled for June 13 – 16, 2021 in Orlando, Fla. In lieu of Transitions Academy 2021, Transitions Optical will continue to connect with and support the optical industry through virtual events like Transitions® The Pulse – which brought together over 10,000 global attendees – and its Innovation Awards, virtual education and customized training events.

Transitions Academy is one of the industry’s most well-recognized educational events, bringing together independent eyecare professionals, national and regional retailers, educators, optical laboratories, managed vision care companies, and other industry professionals from across North America and around the globe. Transitions Optical looks forward to connecting and celebrating with global attendees once again in 2022, which will mark its 25th Transitions Academy event scheduled to take place from January 16 – 19, 2022 in Orlando, Fla.

“Transitions Academy is known for its ability to deliver a remarkable, live experience that connects all of those in attendance,” said Patience Cook, director North America marketing, Transitions Optical. “The decision to cancel this year’s event was made to ensure the safety of all of our attendees that join us from around the world to experience that social connectedness. We remain committed to the global eyecare community and will support the optical industry through other activations in the spirit of Transitions Academy. We look forward to making Transitions Academy 2022 an unforgettable experience, in a safe manner for our North America and global attendees.”

Though Transitions Academy 2021 is no longer taking place, the 6th annual Transitions Innovation Awards will still be recognized this year. Nominations for the 2020 Transitions Innovation Awards are open through April 30, 2021 at Transitions PRO. The finalists and winners will be announced this year, with a special recognition taking place at Transitions Academy 2022.

Click HERE for the full press release.

Step Into Spring Style!

March-April issue of Optik Magazine features IMAGINEM, which highlights advice from Eye Styling Expert Wendy Buchanan, R.O. just in time for the spring season.

Longer sunny days and a deep desire to move forward with life will inspire and drive new eyewear and sunwear purchases this Spring.  

Eyewear styles include both bold colours and sorbet pastel tones. Oversized and understated casual designs, give us options and the freedom to style wardrobes of eyewear. 

Here are the top three Fashion trends and the eyewear trends to accessorize the total look.

FASHION TREND #1 – OVERSIZED

A recent crop of big shoulder padded boyfriend jackets matched with not-so simple designer tees and relaxed fitting button up shirts are the new business casual. Accessorize with XXL or Pantone’s 2021 Color of the Year, Illuminating.

FASHION TREND #2 – SPORT LEISURE

This leisure fashion trend sporting upscale sweats and designer khakis is infiltrating and taking over “work from home” and weekend wardrobes. Accessorize with masculine details or sleek aesthetic.

FASHION TREND #3 – PASTEL TONES

On the runway, it is a rainbow of colour this season showcasing soothing lilac, subtle bluebells and bubblegum pink combined with refreshing and garden-like floral prints.  Accessorize with pink power or playful shapes. 

People are ready for a refresh this Spring and 2021 is all about striking the perfect balance of comfort and style. 

Wendy’s full article is available in the March-April Issue of Optik Magazine.

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com

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