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CooperVision and Procornea Highlight Investments in Ocular & Clinical Science at NCC 2020

When the Dutch Contact Lens Congress (NCC) opens its doors, attendees will immerse themselves in discussing how contact lens advances factor into the rapidly evolving world of eye health. CooperVision and Procornea, part of CooperVision Specialty EyeCare, announced plans to have a significant presence at the conference. Both will showcase new investments in research, funding, practice tools, products and partnerships designed to help eye care professionals navigate change and shape better clinical outcomes.

NCC has grown since its founding in 2006 to become Europe’s largest contact lens congress. Running from March 15-16 in Veldhoven, The Netherlands, it is expected to draw 1,900 participants from more than 20 countries.

Providing Research Insights and New Funding Sources

More than a dozen CooperVision-affiliated papers and posters were accepted by event organizers. All reflect the company’s global leadership in multiple facets of ocular and clinical science, including innovative methods to address the global myopia epidemic.

At the start of NCC, CooperVision will release more details about the return of its Science and Technology Awards, which brings together independent researchers and CooperVision experts to explore new dimensions in eye care. The 2020 program will solicit research proposals concerning presbyopia and myopia.

Developing Advanced Products for Optimal Outcomes

Within the NCC exhibition hall, attendees will be able to experience inventive products that are helping ECPs meet the growing needs of their practices and patients.

Procornea’s stand will concentrate on the rising prevalence and severity of myopia, and the company’s range of contact lenses designed for myopia management. This includes the groundbreaking CooperVision MiSight® 1 day contact lens.

Partnering to Increase Public Awareness

The Eye Fund (Oogfonds) and Procornea are now collaborating to encourage parents to have their children’s eyes and vision checked regularly. The campaign kicked off in January with a special emphasis on myopia. It has already garnered considerable broadcast media attention and will extend through 2020.

“NCC has become a preeminent contact lens conference, bringing thousands of clinical, academic and research professionals to Veldhoven while simultaneously attracting attention from tens of thousands of their peers worldwide. CooperVision and Procornea are looking forward to revealing more regarding our research, insights, products and programs come mid-March,” said McParland.

Click HERE for the full press release.

Fashion Meets Cutting Edge Technology

CALVIN KLEIN relaunches the popular COLORTHIN eyewear collection. Made exclusively in Italy, these optical styles embody comfort with their use of lightweight materials and classic styles. These frames are for men and women who are seeking easy-to-wear, comfortable frames. Each design combines best-selling styles with rich colours available in both matte and crystal variations. The classic CALVIN KLEIN logo appears on both temples, while striping is etched onto the temple tips.

Featured model: CK19570

Distributed by Marchon: www.marchon.com

Safilo and Toyota Powering Sustainable Mobility

To contribute to the reduction of CO2 emissions into the atmosphere and promote a sustainable mobility, Safilo has started to renew its company car fleet in favor of Toyota and Lexus hybrid vehicles.

The entry of the first cars with Full Hybrid technology is part of a more extensive program for the total conversion of Safilo’s vehicle fleet towards sustainable mobility: already in 2020, the Company plans to include around 100 new cars equipped with the most advanced Full Hybrid technology of the Toyota Group, gradually replacing the rest of the fleet in Italy and abroad.

The Toyota Group’s Full Hybrid Electric technology allows not only to reduce the consumption and emissions of climate-altering gases harmful to human health, but also guarantees the best possible compromise between engine efficiency, emissions and performance.

Safilo’s sustainable change towards mobility is part of an energy efficiency plan and a progressive reduction of the ecological footprint of all the Company’s activities, which has as its objective lower CO2 emissions, a reduction in polluting consumption and therefore also greater protection of the environment and health.

Click HERE for the full press release.

2020 OPTImum Retail Awards Finalists Feature Winnipeg Optical

Vision Expo announces the finalists for the third annual OPTImum Retail Award, which celebrates independent retailers by allowing them to showcase their products, stores, visions and stories to the optical industry. Applicants were asked to share their in-store innovations, individuality, culture, brand loyalty and technology usage.

The 2020 finalists are:

To determine the final winner, Vision Expo social media channels are now open for voting until March 9 to be factored into the judges’ scores. Vision Expo is encouraging the vision community to share their input and vote to help select the winner. To vote, as well as see the photos and stories of the finalists, click here.

The 2020 OPTImum Retail Award winner will be announced at Vision Expo East during the Independence @ The Creative Edge panel at The Bridge on Saturday, March 28 at 5 p.m.

To register for Vision Expo East 2020, visit visionexpoeast.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

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