Michelin and Essilor announced the signature of a two-year collaboration through a Memorandum of Understanding.
As part of their mobilization around World Sight Day 2019, Michelin and Essilor today announce the signature of a 2-year collaboration through a Memorandum of Understanding. The collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision on the road as well as good functional tyres reliable up to the wear indicator.
Poor vision and tyres in a bad state of use are two main risk factors for road safety, related to the human factor on one side and to one of the key performance features of the machine – the tyres that connect it to the road – on the other side.
90% of the information needed on the road comes from our eyes, and yet it is estimated that 1 out of 5 drivers in the world suffers from uncorrected poor vision, usually due to a lack of awareness or to limited access to vision care.
In parallel, around 1 in 2 cars rolls with under-inflated tyres and around 1 in 10 cars rolls with tyres that are beyond the wear limit, which can lead to punctures or accidents.
This is why this partnership between both companies plans on:
- Increasing awareness campaigns on a global and
country scale, through eye screenings and tyre check-ups for employees,
customers and the public at large;
- Providing innovative services to facilitate access to the appropriate equipment to consumers, through the leveraging of both Michelin and Essilor’s respective expertise.
Both partners are already strongly involved in independent respective actions to promote safe mobility.
Click HERE for the full press release.
