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MIDO Wins Again: communication Campaign Wins Award for Third Consecutive Year

MIDO logo

At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, wins three awards in the print media section: 1st place Mediastar, 1st place Periodical and Special Star for Creative Direction. The awards ceremony was held Friday, June 6th at the San Fedele Auditorium in Milan.

For the third consecutive year, the MIDO communication has earned one of the foremost accolades in the world of advertising. An outcome that goes well beyond a single creative concept – what is being celebrated is the ability to consistently create new, relevant campaigns that powerfully communicate to the public and the press, all while maintaining a clear and recognizable direction. An achievement that demonstrates the strength of MIDO’s strategic vision and the quality of the team’s work.

“Refocusing on Humans”, photographed by Uli Weber and created by Max Galli in collaboration with Mixer Group, returns humans to the center of focus and is a tribute to human creativity and the craftsmanship skills that create beauty. Entrusted to a master of photographic art, the campaign narrates the awe-inspiring authenticity of human beings, reflecting the unique creative spirit of the world of eyewear.

At its 29th edition, the Mediastars award is assigned every year to the best Italian ad campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. About 550 projects were nominated for this edition and evaluated by a panel of industry experts and professionals.

Mido starting from left presenter, Monia Innocenti (MIDO), presenter, Max Galli and Sara Lometti (Mixer Group)
Mido starting from left presenter, Monia Innocenti (MIDO), presenter, Max Galli and Sara Lometti (Mixer Group)

To stay up to date with all the latest MIDO news, visit the website https://www.mido.com/en/ and the official social channels, Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition and LinkedIn https://www.linkedin.com/company/mido/posts/.

CREDITS “REFOCUSING ON HUMANS – A new eyewear perspective”

Agency: Mixer Group

Creative Direction: Max Galli

Photography: Uli Weber

Art Director: Max Galli

Copy: Sara Lometti

Digital Processing: Matteo Tranchellini

Client Manager: Martina Vailati

Account Manager: Marta Vecchiati

Click HERE for the press release.

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Safilo Communicates Sale of Lenti SRL

Safilo Group

Safilo Group communicates that it has reached an agreement with Kering Eyewear for the sale of Lenti srl, a company founded in 1996 in the province of Bergamo, manufacturing lenses for sunglasses and non-eyewear related products.

About Safilo Group

Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future.

With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 40 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses home brands – Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. The perpetual license Eyewear by David Beckham. Licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.

The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2024, Safilo Group recorded net revenues for Euro 993.2 million.

Click HERE for the press release.

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Lanctôt Optical Announces Exclusive Canadian Distribution of Humphrey’s Eyewear

Lanctot Optique and Humphreys logos

Lanctôt Optical announced an exclusive partnership with Germany’s Eschenbach Optik to introduce Humphrey’s Eyewear to the Canadian market. This collaboration introduces a fresh, urban-inspired collection that combines vibrant, streetwear-influenced designs with the reliability of a globally respected optical brand.

A Legacy of Innovation and Style

Lanctot Optical Humphreys

Since its launch in 2000, Humphrey’s Eyewear has stood out for its bold, fashion-forward approach, offering frames that balance playful aesthetics with everyday wearability. Designed for those who see eyewear as an extension of personal style, the collection features dynamic colours, lightweight materi- als, and durable construction—all backed by Eschenbach’s legacy of precision engineering.

“Humphrey’s embodies individuality and authenticity—perfect for Canadians who see eyewear as a fashion accessory,’ said Diane Lanctôt, President of Lanctôt Ltée. ‘We are thrilled to offer this bold brand to our partners, combining European craftsmanship with local expertise. “

Strategic Value for Canadian Eyecare Professionals

Humphrey’s Eyewear fills a unique niche in the Canadian market, cater- ing to fashion-conscious wearers who prioritize both affordability and durability. The brand’s frames feature high-grade acetates and flexible metals, ensuring comfort without sacrificing style. For optical retailers, this means an opportunity to attract a broader demographic— from trendsetting teens to young professionals—with a collection that’s as practical as it is eye-catching.

About Humphrey’s Eyewear

Produced by Eschenbach Optik, a German leader in optical innovation for over a century, Humphrey’s Eyewear merges urban-inspired design with trusted craftsmanship. The brand’s focus on vibrant colours and versatile silhouettes makes it a go-to for opticians seeking to diversify their offerings with youthful, on-trend frames.

Click HERE for the press release.

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CooperVision and Dr. Greg Pearl Named Brien Holden Founders Award Recipients

Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight (OGS) announces that CooperVision, Inc. and Dr. Greg Pearl, OD, have been selected as the recipients of its first-ever Brien Holden Founders Awards. These prestigious honors, established in memory of Professor Brien Holden, PhD, the late founder of OGS, celebrate those who have made remarkable, impactful contributions to advancing global vision care. The awards will be presented at the inaugural Brien Holden Founders Award Dinner on October 7 in Boston, MA, preceding the American Academy of Optometry’s 2025 Annual Meeting.

“Brien was a visionary leader, deeply committed to raising awareness about and addressing Uncorrected Refractive Error (URE) worldwide,” said OGS U.S. Board Chair, Dr. Juan Carlos Aragon. “His unwavering advocacy helped establish optometry services in underserved communities, ensuring that access to quality eye care became a global priority—both now and for generations to come.”

OGS Canada Board Chair, Dr. Susan Cooper, echoed this sentiment, highlighting Holden’s profound influence: “Brien possessed an indomitable spirit and a deep passion for improving lives through vision care. His steadfast commitment to global eye health was evident throughout his life.”

“In his honor, we created these awards to recognize organizations and individuals whose dedication to Optometry Giving Sight and the advancement of vision care worldwide has been truly exemplary,” added Dr. Cooper.

“CooperVision is deeply honored to receive this inaugural award honoring Dr. Holden’s life and legacy”, says Jerry Warner, President of CooperVision, Inc. ”Brien understood the innate power of uniting like-minded people and organizations around work that truly changes lives. We are proud to be a part of that work. “

“CooperVision and Optometry Giving Sight (OGS) are natural partners,” he adds, “ensuring vision care is available, accessible, and that preventive and corrective solutions are always at hand. Together, we offer people hope, independence, and the possibility of a fuller, richer life. We’re grateful to join OGS on this journey that Brien started and look forward to all that yet lies ahead.”

For Dr. Greg Pearl, receiving the award in Dr. Holden’s name is “truly a humbling honor. Brien has inspired my humanitarian efforts since I met him. Not only did he develop the silicone-hydrogel contact lens materials which we all use today, but he selflessly invested his profits from those lenses to establish the first optometry colleges in a dozen African countries.”

“As the first optometrist on the Board of Directors of the International Agency for the Prevention of Blindness, his research demonstrated the global need for optometric services to the World Health Organization. He established OGS so that we may continue supporting the development of optometry in the world’s poorest countries. His humanitarian spirit continues to inspire all of us.”

Since its founding, OGS has awarded more than 200 grants supporting the establishment of 14 optometry schools,  more than 130 vision centers, and the training of over 14,000 optometry professionals. Programs partially funded by OGS have served more than 8 million people in 47 countries.

More information about dinner sponsorships, individual tickets, and memorial donations can be found here. 

Click HERE for the press release.

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EssilorLuxottica Signs Agreement to Acquire A-Look, Seen and OWL Retail Stores in Malaysia

EssilorLuxottica

EssilorLuxottica announces it has signed an agreement for the acquisition of one of the largest optical companies in Malaysia operating over 90 stores under the A- Look, Seen and OWL banners.

A-Look was founded in 2003 by Dato Terry Ngeow, with the opening of its inaugural store in Kuala Lumpur, Malaysia. At present, A-Look, Seen and OWL stores are located across East and West (or Peninsular) Malaysia.

With the acquisition of these renowned omnichannel and multi-branded stores, EssilorLuxottica aims at complementing its long-standing position in Malaysia, where the Group is currently present with both wholesale and retail activities. This move reflects the Group’s commitment to continuously elevating the industry by raising the standards of vision care delivery and accelerating the digitalization of the market to enhance in-store consumer experience.

“Leveraging the integration of A-Look, Seen and OWL stores within EssilorLuxottica’s network will improve our understanding of the Malaysian market, allowing us to better contribute to growing awareness, demand and appreciation for high quality innovative vision care products, eyewear and eyecare solutions amongst Malaysian consumers. Consumers and customers are at the heart of our strategy as we focus on their needs to deliver and improve access to visual care solutions available to all,” commented Francesco Milleri, Chairman and Chief Executive Officer, and Paul du Saillant, Deputy Chief Executive Officer at EssilorLuxottica.

With an ambition to expand access to consumers in the dynamic Asia Pacific region, this move complements the Group’s existing and deeply rooted network in the region. EssilorLuxottica is committed to continue delivering high quality products, solutions and services to its valued customers. The Group’s footprint in the country also includes lens production facilities, offering quality proximity service to eyecare professionals.

The transaction is expected to close by the end of June 2025 pending customary closing conditions.

Click HERE for the press release.

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