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Flexon for the Fashion-Conscious Man

Marchon introduces Flexon Black, the new, upscale, contemporary minimalism collection for the men’s luxury optical market. A hybrid of technical innovation, true artisanship with Flexon’s signature strength and resilience. Six impeccably designed styles which embody premium design, exceptional engineering, and extreme durability. Select styles feature a patent pending screwless hinge that functions with effortless spring and buoyancy.

Distributed by Marchon : www.marchon.com

Marcolin Announces Operational Changes

Marcolin Group announces that Giovanni Zoppas is leaving his responsibilities in the Group, while still remaining as a Director of the Board.

Giovanni Zoppas moves on to Thélios in the role of CEO and General Manager of the joint venture established by Marcolin with the LVMH Group. This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

Source: Marcolin

Alcon Launches Art-focused Campaign for Cataract Awareness Month

Alcon is launching a new art-focused campaign in honour of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing colour and encourages those diagnosed with cataracts to understand the benefits of cataract surgery.

Many patients are unaware that the progression of cataracts can be gradual, so it can be harder for them to notice how certain aspects of their vision have changed – including their ability to fully see colours – until the cataracts are treated. In fact, according to an Alcon survey of adults who have undergone cataract surgery, more than 65% report being surprised by the brightness and vividness of colours post-surgery.

To bring the impact of cataracts to life and illustrate the effects of cataracts on seeing colours, Alcon commissioned a piece of artwork by renowned NYC-based colour artist Monika Bravo. The artwork – featured digitally in both “clear” and “cataract” vision – can be seen by patients on MyCataracts.com, as well as on the My Cataracts by Alcon Facebook page throughout the month of June.

Click HERE for the full press release.

The Vision Council Hosts Second Event in Summit Series

Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.

With the goal of advancing technologies and business models, participants attended a series of discussions, and ideation and reflection sessions, designed in collaboration with Bart Foster, strategic advisor to The Vision Council, that focused on opportunities in the industry, consumer trends and some of the challenges emerging companies are facing.

Foster led an exercise called “The Future Backwards,” where participants identified the current state of the customer journey, then worked backwards to identify the key events and milestones. The group then discussed the ideal customer experience and the steps it would take to create that experience.

Emerging companies including DITTO, Hue.Ai, Pair Eyewear, Cognivue, Eyes4Lives, NovaSight and King Children engaged with industry leaders during the “My Biggest Challenge” session and received feedback on how to successfully grow their businesses in the ever-changing optical landscape.

Attendees were also given the chance to explore Boulder with hikes and walking tours offered throughout the summit, plus opportunities to discover the city’s famous Pearl Street.

“It’s great to see the second event in The Vision Council’s Summit Series be so successful and this year’s Optical Innovation Summit was a wonderful occasion to engage in meaningful discussions,” said Ashley Mills, CEO of The Vision Council. “Gathering the industry’s top executives with startup innovators to dig deeper into the customer experience was a great exercise. I’m looking forward to the next event in the series, so we can continue this positive and productive energy.”

The Vision Council will continue their Summit Series with the Marketing Insights Summit, to be held Oct. 15–16 in Boulder, Colorado.

For more information on The Vision Council’s Summit Series including the Optical Innovation Summit, visit thevisioncouncil.org/summitseries.

Source: The Vision Council

Independent Eyewear Show Successfully Debuts in Vancouver June 4th

Eyewear enthusiasts gathered in Vancouver June 4th to celebrate independent eyewear collections along with the area’s independent eye care professionals.  Over 40 different independent eyewear collections from 15 frame suppliers active in the Canadian market were on display.

The event, hosted by Optik Magazine Fashion/Optical Editor Sheena Taff, was the first of three #OptikEyeStyle Showcase events unfolding across the country this year.  The tour’s next stops are in Toronto on Thursday, August 22nd and Montreal on Thursday, September 5th

Attendees were treated to refreshments and a delicious buffet to compliment the visual feast of designer eyewear available exclusively to independent eye care professionals. The shows provide an opportunity for independent ECPs and designer specific eyewear brands to start a conversation on how differentiated collections can distinguish their eyewear galleries in today’s competitive milieu.

The event was supported by “Friends of Independent Eye Care”, including The Optical Group, HOYA Vision Care and Digital ECP.  A full list of the participating frame collections can be found on the OptikNOW.ca website.

The #OptikEyeStyle tour concept arose from annual research of Canadian ECP’s usage and attitudes toward Canadian frame suppliers showing market footprint gains of independent eyewear suppliers relative to those supplying iconic licensed brands from the fashion and accessories space.  The Toronto and Montreal shows will also include a short presentation by Optik’s parent company, VuePoint IDS President, David Pietrobon, on “Trends in the Canadian Frame Market”, based upon two successive years of research results conducted by VuePoint in collaboration with Jobson Optical research.

The events are a unique mix of “mini-trade show” and a networking opportunity where eyewear enthusiasts can peruse the newest collections, meet with friends and learn from interactions with peers and industry experts. 

Limited attendee tickets are available on a first-come first serve basis.  $150 valued gift-certificate door prizes were awarded. Vancouver event winners will be announced in Optik Magazine in July.  

Links to related information:

Attendee Registration information for the Toronto Event:
#OptikEyeStyle Toronto will be held at the novel Artscape Sandbox in the Toronto Theatre district.

Attendee Registration information for the Montreal Event:
The contemporary art gallery, Galerie GORA, near Place des Arts  area in downtown Montreal. 

Information on Sponsorship Opportunities

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