With
more than 55 years of experience in the premium eyewear segment—including over
25 years in the sports eyewear category—Silhouette International is extending
its corporate strategy by developing its own sports performance collection. The
company’s technological expertise and chic design has produced many accolades
and awards for its adidas-branded sports eyewear.
Now
Silhouette International will design and make high-performance sports eyewear
at its company headquarters in Linz. Frame and filter technology are being
developed, producing a new premium sports eyewear collection.
The Vision Council announces their
National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best
Viral Campaign category.
The Bulldog PR Awards recognize
outstanding public relations and communications campaigns from the previous
year through 40 categories, each highlighting a unique topic. The Best Viral
Campaign category spotlights a sensational campaign that had an incredible
impact on consumers, and the measurable results of that campaign.
“We’re so excited to receive Gold in the
Bulldog PR Awards for our National Sunglasses Day campaign,” said Maureen
Beddis, The Vision Council’s vice president of marketing and communications.
“Winning this award is testament to the hard work our team and the optical
industry at large has put into making this celebratory day something consumers
are excited to participate in. It’s a wonderful opportunity to spread important
ultraviolet protection messaging in a fun way, and highlight the great
sunglasses and lenses offered by our members. We look forward to another
successful National Sunglasses Day this June.”
National Sunglasses Day takes place
annually on June 27, and last year’s campaign efforts resulted in more than 1
billion online, broadcast and social media impressions.
Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames
for Von’s Vision Centers.
The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear
and accessories, creating a unique and exciting optical center on wheels.
Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center
location for a reveal day.
As a
part of their contribution the Etnia Barcelona Foundation has recently donated
over 3,000 frames with its anticipation for the Von’s Vision Center to serve a
minimum of 600 children this year alone.
The 2019 edition of SILMO PARIS promises to be a
dynamic one, with very active sales (92% of objectives are already reached with
5 months to go before the trade fair opening) and the activity programme is as
rich as ever. A detailed overview.
SILMO NEXT
This futurology space remains the central prospective
optical hub at the heart of the trade fair, with theme lectures, innovative
business corners, and a discussion space where visitors may better encounter
and understand what is going to transform the optical and eyewear industry,
products and distribution services.
For this edition, the concept of anticipation takes on
a whole new meaning with a world premiere of the Silmo HACKATHON!
For 24 hours non-stop, five international
multidisciplinary teams of five people each are invited to imagine tomorrow’s
retail world. Open to professionals of vision, distribution, merchandising,
design, social sciences, marketing and production – from the optical industry
or elsewhere – this collaborative event should provide stimulating answers to
the changes underway.
SILMO D’OR AWARDS
The SILMO D’OR awards have been recognising the best
in creation and innovation since 1994. These now very eagerly-awaited awards –
and the ceremony held for them in an emblematic location of the French capital
– are celebrating their 25th anniversary.
SILMO ACADEMY
SILMO ACADEMY will be held on Sunday, September 29,
2019 on the theme of “refraction”, for which the full program of lectures and
speakers will be specified at a later date. For the fourth consecutive year,
the Silmo Academy Scientific Council will award a grant of €10,000 to an
optical vision scientific research project. The competition is open to all
researchers and research teams who wish to apply, following a selection
process.
SILMO M@TCH
This multi-purpose app is a source of networking and
information to optimise your SILMO experience. It allows you to schedule
meetings, discover innovations and new products, search according to special
criteria, receive personalised suggestions, discuss various subjects with
professionals, and so on.
Taking calcium supplements or eating a diet
rich in high-calcium foods such as milk, cheese and kale is not linked to an
increased risk to age-related macular degeneration, said scientists from the
National Eye Institute in the U.S. in the March issue of JAMA Ophthalmology.
This finding was consistent with a 2014
report in the British Journal of
Nutrition that found a high calcium diet had either no risk or a protective
effect against AMD, but contradicts a 2015 JAMA
Ophthalmology study on self-reported calcium supplementation in elderly
patients that found calcium consumption was associated with a higher AMD risk.
“Although the findings suggest that high
calcium intake may be protective, the jury is still out on whether people
should alter their calcium intake to prevent the onset or progression of AMD,”
said, Emily Chew, the study’s lead investigator.
“These latest findings provide no evidence
that there is a need to change the management of calcium intake for individuals
who are already taking calcium for other medical indications.”
This study used data from the landmark
AREDS (Age-Related Eye Disease Study), which followed patients over a period of
10 years, looking specifically at self-reported calcium intake of 4,751
participants.
The study found that participants with the
highest intake of calcium had a lower risk of getting to late-stage AMD.
While an association was found between
calcium and AMD, researchers said there could be other factors involved,
including that people who took calcium supplements may be more conscientious
about eating healthy or taking their prescribed medications, which are also
associated with lower AMD risk.
More research is needed to determine if
calcium does provide a protective effect against AMD, Chew said.
Costa Sunglasses has added professional water athlete Kai Lenny to its global ambassador roster, highlighting the brand’s ongoing focus on ocean conservation and water culture.
Urban Lite returns with a fresh expression of lightweight design for modern city living. Its minimalist SPX®+ frames offer lasting comfort, reduced material use, and a sleek, agile look enhanced by slim lines and vibrant hues.
The World Council of Optometry and Alcon have released a three-part video series to help eye care professionals understand and apply recommendations from the TFOS DEWS III report.
SightGlass Vision has launched “Control the Contrast,” a global education campaign aimed at increasing awareness of contrast management in myopia control among eye care professionals.
Costa Sunglasses has added professional water athlete Kai Lenny to its global ambassador roster, highlighting the brand’s ongoing focus on ocean conservation and water culture.
Urban Lite returns with a fresh expression of lightweight design for modern city living. Its minimalist SPX®+ frames offer lasting comfort, reduced material use, and a sleek, agile look enhanced by slim lines and vibrant hues.
The World Council of Optometry and Alcon have released a three-part video series to help eye care professionals understand and apply recommendations from the TFOS DEWS III report.
SightGlass Vision has launched “Control the Contrast,” a global education campaign aimed at increasing awareness of contrast management in myopia control among eye care professionals.
Costa Sunglasses has added professional water athlete Kai Lenny to its global ambassador roster, highlighting the brand’s ongoing focus on ocean conservation and water culture.
Urban Lite returns with a fresh expression of lightweight design for modern city living. Its minimalist SPX®+ frames offer lasting comfort, reduced material use, and a sleek, agile look enhanced by slim lines and vibrant hues.
The World Council of Optometry and Alcon have released a three-part video series to help eye care professionals understand and apply recommendations from the TFOS DEWS III report.
SightGlass Vision has launched “Control the Contrast,” a global education campaign aimed at increasing awareness of contrast management in myopia control among eye care professionals.
Costa Sunglasses has added professional water athlete Kai Lenny to its global ambassador roster, highlighting the brand’s ongoing focus on ocean conservation and water culture.
Urban Lite returns with a fresh expression of lightweight design for modern city living. Its minimalist SPX®+ frames offer lasting comfort, reduced material use, and a sleek, agile look enhanced by slim lines and vibrant hues.
The World Council of Optometry and Alcon have released a three-part video series to help eye care professionals understand and apply recommendations from the TFOS DEWS III report.
SightGlass Vision has launched “Control the Contrast,” a global education campaign aimed at increasing awareness of contrast management in myopia control among eye care professionals.
