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CooperVision MiSight 1 Day Team Honoured with 2019 BCLA Industry Award

A trio of myopia management visionaries has been honored with the prestigious British Contact Lens Association (BCLA) Industry Award for their work developing, researching and commercializing the innovative CooperVision® MiSight® 1 day contact lens. John Phillips, Stuart Cockerill and Paul Chamberlain were recognized at the BCLA Clinical Conference & Exhibition closing gala dinner, selected from a field of finalists who have all made immeasurable contributions to the field.

Myopia is projected to affect the vision and ocular health of approximately five billion people by 2050, more than doubling today’s numbers1. The rising prevalence of this condition, also known as nearsightedness or short-sightedness, is sparking the need to go beyond solely providing vision correction, to also deliver accessible, effective methods to slow the progression of myopia in children.

These factors led the three pioneers to each play a substantial role in developing and commercializing the MiSight® 1 day contact lens, which is now worn by more than 10,000 children around the world.

“Myopia management has been described as the ‘next contact lens revolution’—something more evident than ever at this year’s BCLA Conference. However, it takes inspiration, vision and dedication to integrate new technology into a commercially viable approach,” said James Gardner, Vice President, Global Myopia Management for CooperVision. “The foresight and years of effort from John, Stuart and Paul are well deserving of recognition from their peers and the industry. Yet they’ll be the first to tell you the honor is not about them—it’s about the thousands of children who are benefiting from that work every day. It’s this attitude that gives us hope that we can truly make an impact, working alongside ECPs to take on myopia.”

Click HERE for the full press release.

Essilor Partners with Bollywood Icon on SEE NOW Campaign

Bollywood actor, Shri Amitabh Bachchan is the face of a new campaign called “SEE NOW”, which raises awareness on eye-health with the ambition of closing the gap between preventable vision loss and service delivery in India.

Deployed across five key districts in Uttar Pradesh, India’s most populous state, the campaign is expected to reach tens of millions of Indians with a simple request: go and get your vision checked.

Vision loss: an extreme problem in India

  • Almost half of all drivers have impaired vision, creating a public safety issue;
  • Women account for 67% of vision problems, but are 40% less likely to access services;
  • Vision impairment is the second highest risk factor for learning difficulties in children;
  • Poor vision accounts for $37 billion in lost annual productivity.

The central solution lies in raising awareness of the importance of eye health, as well as on the safe and simple services that are available. Amitabh Bachchan has chosen to support this campaign to help raise awareness and urge people to go and get their vision checked at government approved services. He is a proud wearer of glasses and hopes that this will encourage others to wear glasses without any stigma.

Watch the video with English subtitles:

With the help from Sightsavers and Essilor 2.5 NVG, the campaign has also profiled “eye heroes” who work to restore vision and fit glasses.

SEE NOW has developed a sustainable campaigning model that will increase the salience of vision and drive demand for services across India through the use of innovative online and offline tactics. Leveraging the influence of Shri Amitabh Bachchan, it will deliver a targeted communications campaign to Indians to get their vision tested.

Click HERE for the full press release.

Polaroid Eyewear Sponsors NYC Pride

Polaroid Eyewear announces its silver sponsorship of NYC Pride, the official host of WorldPride 2019 and Stonewall 50, along with a slew of other Pride-related activations throughout the Pride month of June. 

Leveraging on its inclusive brand message SEE BEYOND, Polaroid Eyewear, the only eyewear brand participating in NYC Pride, will be present with a uniquely designed branded float that will navigate its way through the official 2019 NYC Pride March on Sunday, June 30th, expected to be the largest LGBTQI+ Pride March in history.  Four hundred “friends of the brand” are being invited to register to march wearing WorldPride-themed Polaroid Eyewear T-shirts alongside the Polaroid Eyewear float. 

Polaroid Eyewear will also have a presence at other local NYC Pride events, Pride Island (June 29 and 30th) and PrideFest (June 30).  At the retail level, the brand is partnering with Bloomingdale’s on a Pride-themed pop-up shop activation and has designed dedicated NYC Pride Stonewall window cling posters for use by its optical retailers in New York City and other select Pride-celebrating cities.   The brand will also be present with Pride-themed imagery on digital billboards in the heart of Times Square on June 27th, 28th and 30th.   In addition, the brand is developing a Pride-themed social media campaign that will take over the brand’s Instagram account (@polaroideyewear).

Click HERE to read the full press release.

Clinical & Refractive Optometry Appoints Dr. Justin Kwan Editor-in-Chief

Justin Kwan, OD, FAAO, has been appointed in the new role of Editor-in-Chief of Clinical & Refractive Optometry Journal (CRO) effective July 1, 2019.

Dr. Kwan is an accomplished optometric educator, researcher and published author. He is currently a private practice clinician at Professional Eye Care Center in Niles, Illinois.

After graduating from the University of California Berkeley School of Optometry, he completed a dry eye and cornea / contact lens research fellowship and residency at Southern College of Optometry (SCO) where he also taught for seven years as an Assistant and Associate Professor.

At the University Eye Center, Dr. Kwan served as chief of the contact lenses service and directed the dry eye clinic. His professional passions include dry eye, keratoconus, refractive surgery, orthokeratology, myopia control and multifocal contact lenses. Dr. Kwan was recognized in 2018 as a “Young Optometrist of the Year” by the California Optometric Association.

In addition to his experience as a reviewer for many professional journals, he brings a passion for optometric education to his new role, which befits the educational mission of Clinical & Refractive Optometry.

Click HERE for the full press release.

Marcolin and adidas Announce License Agreement

Marcolin Group and adidas have entered into a licensing agreement for eyewear products.

The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels.

Innovative manufacturing techniques, high-quality materials and lightness characterize the adidas Badge of Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.

The Originals collection will be inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.

Massimo Renon, CEO of Marcolin Group, affirmed: “Today’s sportwear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with a legendary brand as adidas. This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work together with adidas and apply their philosophy in eyewear”.

Click HERE for the full press release.

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