Like a blended family, SILMO FAMILY accommodates
various organisations with complementary concepts that provide a dynamic
counterpoint to the SILMO PARIS annual international event, of which the power
of attraction is already well-established.
The organisers therefore present the innovation of
SILMO SHOWROOM, of which the first edition will be held in Lisbon, Portugal, on
30 June 2019.
This new event, to take place in a luxurious setting –
the Sud Lisboa space –, is organised with the support of the ANO, the National
opticians’ association of Portugal, and is limited to some fifty brands. It was
conceived and developed as a day of networking dedicated to selected local
purchasers.
SILMO ISTANBUL led the way in 2014, followed by SILMO
SYDNEY in 2017 and SILMO BANGKOK in 2018. These are regional trade fairs in
their own rights, organised by and with local professionals, which reflect the
true Silmo philosophy and values and are well adapted to specific, perfectly
defined markets with a high development potential. Other strategic destinations
are in preparation.
And because the concept of community and a spirit of
openness are an integral part of the Silmo DNA, Copenhagen Specs (in Copenhagen
and Berlin) joined the SILMO FAMILY last February.
The objective for this organisation, founded and still
managed by Morten Gammelmark, is to take advantage of the Silmo international
network to develop and increase its visibility.
Click HERE for the full press release.