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Diversity in Practice: Essilor Sponsors 6th Edition of EVE Asia-Pacific

Diversity is a key value for the Essilor group. This is why Essilor has a number of initiatives dedicated to gender diversity and empowering women to contribute at the highest levels. In support of this, Essilor sponsored the sixth edition of EVE Asia-Pacific in Singapore to inspire women and enlighten men to drive change in their organizations.

Based on an original idea by Danone, in partnership with L’Oréal and other companies*, the EVE program is a unique management seminar which works on two levers: the individual and the organization. It aims to shape strong and inspiring individuals in order to bring change in the organization. To do so, each partner company chooses between 10 to 30 participants.

This year, the three-day leadership seminar gathered 165 participants, 22 nationalities from 16 companies to discuss issues of equality, responsibilities and future leadership in a series of plenary sessions and workshops. Thirteen Essilorians participated at the event; most of them reporting their favorite workshop topics to be one of the following: ‘Political Savvy: a critical leadership skill’, ‘Finding your Why’, ‘Positive Leadership’ and ‘Build a Career your way’.

Since the EVE program was created in 2010, more than 2,500 men and women from 25 countries have had the opportunity to take part in this seminar and are already forming an active community of “change-makers” committed to embodying a culture of diversity in their respective organizations. More than 100 leaders from Essilor have taken part in this program.

The next edition of the program, EVE Evian, will be held on 1-3 October 2019. As the program is open to both men and women, Essilor is looking to send more male representatives for upcoming editions of EVE in 2020.

Click HERE for the full press release.

SILMO 2019, a 360° Trade Fair

With some thousand exhibitors covering the entire optical and eyewear industry, the SILMO is just as recognized and eagerly waited for the many activities that it offers, demonstrating its philosophy: to combine information and discoveries with a fun, friendly spirit. A 360° trade fair that offers professionals the opportunity to immerse themselves in this universe in a new way and to enjoy a not-to-be-missed convivial break at the Champagne Bar…

Here is an overview of what you absolutely should not miss before and during the trade fair.

New in 2019:

The SILMO HACKATHON

New in this edition and a world première: for 24 hours, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals in vision, distribution, merchandising, design, the social sciences, marketing and production – from the optical world or elsewhere –, this collaborative event should provide some stimulating answers to the changes on the way.

SILMO GAMING

Retro gaming is in vogue, attracting enthusiasts and nostalgics alike to video games dating from the 1980s to the early 2000s. According to a study by Ipsos Connect/ISFE for Gamesindustry 2018, 49% of the European players surveyed state that they love the old-school games of their youths, with the sound effects, music and colour palettes that symbolize a whole generation. This phenomenon has not escaped the attention of the SILMO, which offers its visitors to discover or rediscover three great video game classics to be revealed bit by bit before the trade fair opens…

Click and play: https://www.silmoparis.com/Evenements/SILMO-Gaming

SILMO D’OR: THE 25TH ANNIVERSARY

The SILMO D’OR awards have been recognizing companies all over the world since 1994, and this edition is an opportunity to look back on how much these past 25 years have stimulated R&D with technological innovations and stylistic creations that have enabled the optical and eyewear world to make great strides.

THE FRENCH TOUCH

Behind each exhibitor is a company, a story, an identity, and enthusiastic, involved professionals: the SILMO pays tribute to them in words and images, with a focus on the experts of French eyewear.

https://www.silmoparis.com/Evenements/A-la-decouverte-du-savoir-faire-francais

NOS CHERS OPTICIENS: THE WEB SERIES

Since August 29th, the second season of the SILMO web series “Nos chers opticiens” has been following the adventures of Mathilde and Grégoire through seven new episodes, featuring new characters and unexpected twists.

https://www.silmoparis.com/Evenements/Webserie-SILMO-Paris-Nos-Chers-Opticiens

Click HERE for the full press release.

Gigi Studios, a Stronger and More Global Brand Replaces Gigi Barcelona

With a more global outlook and closely linked to design and creation, from September 1 onwards, Gigi Studios is replacing the previous brand name, Gigi Barcelona.

The rebranding was announced to all the brand’s distributors and agents by Patricia Ramo, the company’s CEO, at the opening of the Global Sales Meeting 2019 that took place on August 22-23 in Barcelona.

“This rebranding is a well-thought out decision that has been considered over the past two years and now is the perfect time for it to take place as the brand is experiencing a very important expansion process at present”, Patricia Ramo explained, while detailing the communication and marketing strategy that this new name involves.

The company continues to be linked to the city of Barcelona, where the collections continue to be created and where the brand’s offices are located. Only the name of the city has disappeared from the brand, “as it does not bring any added value and it is already being used by other brands”, Ramo explains.

Gigi Studios refers to values linked to design and it has a global scale, more in line with the evolution and scope of the brand that is now present in over 50 countries and that wants to become a leader in the eyewear industry.

Source: Mood Eyewear

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