The snake print and wrap-around design of these sunglasses reflects the daring and seductive personality of the Jimmy Choo woman with a luxurious finish.
The LEON sunglasses feature exotic leather that decorates the front frame, they are available in blue with blue lenses, brown with green shaded lenses, pink with brown shaded lenses, black with dark grey lenses.
Distributed by Safilo: www.safilo.com
Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which feature a call to action encouraging the public to schedule an annual eye exam.
The campaign is tailored to yield the highest level of awareness with ads slated to run on 24 cable stations that reach their target audience, including CNN, AMC and Fox Sports 1; local radio and syndicated radio shows like Ryan Seacrest and Delilah; as well as online video ads on popular lifestyle websites. Ads will also appear on Spotify and Pandora streaming radio services.
New in 2019, ads will appear on Acast, a podcast network of more than 3,000 podcasts reaching 33 million from prominent outlets like Yahoo Sports, Vice, The Economist, BBC, and Vogue.
The ads will feature the “Seeing is a Gift” creative messaging introduced in the summer of 2017. Research conducted on this messaging found that 7 in 10 respondents said they were likely or very likely to schedule an annual eye exam after viewing.
Canadians Danny and Gagan, 3rd year Optometry students at Technological University Dublin (Ireland) share their perspectives on the subtle and not-so-subtle differences in scope of practice and perceived professional role of Optometry in Ireland and the UK compared to North America in their new podcast “The Primary Eye Guys”.
The pair of Canucks, from Victoria, BC, and Toronto respectively, started their podcast in December 2018 with a view to share their story of pursuing optometric study outside of North America.
A lack of good information on optometry foreign study options outside of North America was a motivating factor to launch Primary Eye Guys podcast.
The “light and entertaining” series documents their journey to the Irish Optometry school from Canadian jobs in health care that included pharmacy and optometric assistant roles.
They hope to bring in guests to share learning form others on how optometric career paths evolve. Danny and Gagan’s aim is to repatriate down the road but they know that there will be some hoops to jump through to achieve their goals.
You can follow the guys at https://primaryeyeguys.podbean.com/
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World of Eye Care Series from Optik Magazine – features United Kingdom.
For its 6th edition, which was held from December 13 to 16, 2018, SILMO ISTANBUL demonstrated how it has quickly become an essential event on the horizon of trade fairs specializing in the optical and eyewear industry.
Pursuing continual growth since it was founded, SILMO ISTANBUL welcomed 150 companies and 647 brands throughout the 3 levels of the 17,000 m2 of Istanbul Expo CenterYeşilköy, and was attended by 10,784 visitors for an increase of 16% compared to 2017. There was a tremendous increase in international visitors: + 27.5%, or 1,627 professionals in attendance.
This upswing reflects the ambition of this trade fair to win over the heart of the Eurasian zone – encompassing the great economic power of the Balkans, the Middle East, Central Asia and North Africa –, which is emerging as the ideal meeting point for the optical and eyewear industry. In particular, the MENA(Middle East and North Africa) zone addresses a market of nearly 350 million consumers with growing purchasing power. Thanks to the international exposure of SILMO ISTANBUL, optical and eyewear professionals had the opportunity to encounter Turkish and foreign producers and to boost their business in Istanbul, the economic capital of Turkey.
The 2019 edition of SILMO ISTANBUL will be held from November 21 to 24.
Click HERE for the full press release.
As of January 1, 2019, Ronit Furst Eyewear will begin to handle Canadian distribution through their US office.
In 2001, Ronit was inspired by her constant search for the next great frame. Failing to find a frame that would satisfy her mood for renewal, she decided to paint on one of her existing frames. The result was exactly what she had been looking for, a colourful, lively and super original piece of eyewear.
Ronit’s husband Ehud Bibring recognized the business potential and in January 2002 they established the company Art Optic Ltd – the proud manufacturer of Ronit Furst hand painted eyewear. Ten years later in 2012, they were joined by their eldest son Tom, which now manages the main factory in the North of Israel.
Previously, the line was distributed in Canada by Susanne Sendel Agency.
Ronit Furst can be reached at 1-818-337-6752 or email: info@ronitfurst.com.
Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13
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J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.
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HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
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The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.
Read more
Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.
Read more
Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13
Learn More J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.
Read More HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
Read More The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.
Read More Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.
Read More
Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13
Learn More J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.
Read more HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
Read more The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.
Read more Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.
Read more Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13
Learn More J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.
Read more HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
Read more The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.
Read more Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.
Read more
