fbpx

Eyecessorize Partners with Top Influencers for Readers-Focused Posts

TheVision Council’s Eyecessorize campaign partnered with three well-known influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts as well as multiple Instagram stories promoting readers for men and women alike. By strategically selecting influencers based on their appreciation for overall eye health and their need for reading glasses, these posts authentically appeal to the influencers’ followings and the every day consumer. Collectively, the posts garnered 280,000 impressions.

To promote the importance of wearing reading glasses to aid with up close reading, the posts featured on-trend readers product—from Sunglass & Reader Division members One Click Ventures and Peepers by PeeperSpecs, and Eyewear & Accessories Division members Colors in Optics—with messaging stressing the importance of wearing readers for those who struggle to read fine print, and encouraging their followers to expand their readers collections. All member brands, plus @eyecessorize, were tagged in the corresponding photos, stories and captions.

Collectively, the posts have received more than 140 comments. The influencers interacted with their followers by responding to their comments and engaging them in conversation about the reading glasses, specifically.

For more information visit thevisioncouncil.org.

Performance Sunglasses Engineered for the Open Road

Throttle and Rally are the newest additions to Liberty’s Performance Sunglasses collection for motorcyclists.

The Throttle is engineered with riders in mind. The high wrap design and magnetic removable side-shields provide full coverage from wind and debris on the open road and easily convert from road-ready to casual-comfort in seconds.

The lightweight frame construction and contoured temples fit comfortably under helmets for long rides. Available in three colours: Matte Black, Shiny Black, and Shiny Gunmetal.

For riders with smaller faces and high cheek bones, the Rally has a shallower eye size, high wrap, and magnetic removable side-shields providing full coverage and protection from the elements.

The Rally is available in a 56 eye size for men and women and comes in three colours: Matte Black/Cyan, Plum, and Shiny Black.

Distributed by Liberty Sport: www.libertysport.com

Modern Twist on a Timeless Classic

Tommy Hilfiger’s TH 1660/s unisex frame fuses the iconic cat-eye style with contemporary coloured lenses. Featuring a lightweight metal frame with a double bridge, and thin arrow-shaped temples embellished with a red, white and blue rubber detail on one side. Colour combinations include: pink/gold frames with pink lenses; dark ruthenium frames with gray lenses; palladium/light blue frames with blue lenses; and ruthenium/light blue frames with green lenses.

Distibuted by Safilo: www.safilo.com

Essilor Launches New Fellowship to Extend Reach of Its Social Impact

Essilor has created a new prestigious and highly selective program – Essilor Base-of-Pyramid Fellowship (EBoP) to give talented young people the opportunity to collaborate with Essilor in developing projects that have a social impact in underprivileged communities.

Passionate and dynamic individuals will spend six months in developing communities at the base of the global economic pyramid. They will gain first-hand experience of inclusive business and philanthropic activities and develop an intimate understanding of local conditions.

Through this program, EBoP Fellows will help Essilor grow its impact in developing markets and expand its support for underserved communities around the world, while gaining valuable hands-on experience.

Project areas will span across areas such as piloting and optimizing new and existing inclusive business models, formulating market entry strategies, developing communications and merchandising solutions, conducting research and impact studies, developing human resources strategies and enhancing the supply chain of our inclusive business.

The pilot run of the EBoP Fellowship is expected to take place in early 2019, with possible postings in markets in Asia, Africa and Latin America.

For more information about the EBoP Fellowship, click here.

Source: Essilor

 

Vision Expo Presents “7 Days of Giveaways”

Vision Expo has announced the first-ever “7 Days of Giveaways” holiday contest. In collaboration with various merchandise and exhibiting companies, Vision Expo will reveal a new giveaway item on Instagram for seven days beginning on Dec. 5.

The week of giveaways will feature frames, as well as eye-related and eye-inspired items available for participants to win. To enter the contest, individuals must follow both the participating company and Vision Expo on Instagram then post a comment on the image based on the rules for the day. Winners will be announced by 10 a.m. EST the following day.

To stay up-to-date on all Vision Expo giveaways and news, follow along on Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

Featured Posts

Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read More
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read More
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read More
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read More
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more