fbpx

Survey Uncovers Methods to Enhance Eyewear Shopping Experience

When it comes to purchasing eyeglasses—cost, style and a variety of options are key factors among all generations. According to a survey from Transitions Optical and the Center for Generational Kinetics[i], almost half (46%) of Canadian Millennials enjoy the experience of shopping for eyeglasses—and being transparent about cost, offering a variety of lens options and emphasizing the convenience of eyewear options can make the shopping experience easier and more enjoyable. The Canadian survey findings follow the release of the U.S. results during a presentation from Jason Dorsey, millennials and gen Z speaker and researcher, at the 2018 Transitions Academy. Dorsey returned to the Transitions Academy stage after delivering the hit keynote in 2017 on millennials in the workplace.

Style Opinions are the Most Informative

When making a purchase—eyeglasses or any other product—people often consult family, friends, or online forums for their opinion. When it comes to purchasing eyeglasses, consumers are most likely to be influenced by others on the topic of style, with 67% of people saying this. Style was the highest feature among all generations, followed by cost at 49%.

When it comes to recommendations, the survey found that eyeglass wearers are the most influenced by eye care professionals when making purchasing decisions—with 58% of all generations feeling this way. This provides an opportunity to bring style—as well as cost—into the conversation when assisting consumers with their purchase.

Consumers Value Clear and Upfront Costs

According to the survey, 48% of consumers say that clear and upfront costs would help make their shopping experience better, with little differences across generations. As a result, helping consumers understand the value of eyeglasses and being transparent about the factors that contribute to the overall cost of a pair of eyeglasses can help make the shopping experience better.

Make Frame and Lens Variety Part of the Conversation

When asked how the eyewear purchasing process could be better, almost half (45%) of consumers said that having a good selection of frames would improve their experience. Boomers were the most likely to feel this way at 48%, followed by Gen X at 45% and Millennials at 43%. While offering a large frame selection is important, lenses should not be overlooked. In fact, 4 in 10 eyeglass wearers say others influence their purchasing decision by offering opinions on lens features.

Photochromic lenses are a popular lens feature among eyeglass wearers, with almost all (92%) having heard of them before and over a quarter (27%) willing to try them. Gen X and Millennials are the most likely to be willing to try photochromic lenses, at 27%. Overall, close to half (42%) of all eyeglass wearers are willing to try Transitions® brand photochromic lenses, with Boomers and Gen X most likely at 42%, followed closely by Millennials at 41%. As a result, eyeglass wearers are interested in trying photochromic lenses—but they are even more interested in trying Transitions lenses.

Click HERE for the full press release.

 

 

New Optical Industry Partnership Creates Experience Centre

Advanced Optical Solutions (AOS), a new joint-venture of optical companies, announced the formation of a state-of-the-art B2BAOS_1LLC_9087 “Customer Experience Centre” in downtown Toronto.

Partners in AOS, including AXIS Medical, Frames Displays, Essilor Technologies and WINK software, have set up a location in the heart of trendy and historic Liberty Village in Toronto. The AOS Experience Centre will be a “showcase” practice and an optical industry meeting point designed to comfortably greet clients and display products and services in a unique setting.

The Experience Centre consists of a 1700 sq. ft. space within the historic Toronto Carpet Factory. The circa-1899 facilities have been refurbished to create an inviting and relaxing environment including ultra high-speed internet connectivity and world-class environmental sustainability features, without disrupting the charm and ambience of the era it was originally built.Carpet Factory

Click HERE to read the full press release.

 

Exterior Photos: Ben Rahn

 Drs. Kevin Tyber and Constance Odiase Join FYidoctors

FYidoctors announces that Dr. Kevin Tyber and Associates have joined the FYidoctors family.

This clinic marks the first FYidoctors in Ajax, Ontario. Dr. Tyber and his team have been operating in the Ajax community for over 30 years, providing their patients with high-quality eye care in a comfortable and friendly atmosphere.

Dr. Tyber graduated from the University of Waterloo as a Doctor of Optometry in 1986 and opened the clinic a year later, following his clerkship in Jerusalem. He specializes in contact lens fittings and has been published in various Optometric journals, including Review of Optometry and Clinical and Refractive Optometry. Dr. Odiase graduated as a Doctor Optometry from the University of Benin in Nigeria in 1999. She completed her foreign doctor requirements from the University of Waterloo in 2008 and has since been working in the clinic.

FYidoctors Ajax offers primary care examinations, specialized care for dry eye, management and prevention of macular degeneration, visual field examination, retinal imaging and contact lens fittings. The clinic carries many popular eye glass and sunglass frames such as Nike, Tom Ford, Jimmy Choo, Hugo Boss, Ray-Ban and Kate Spade.

Click HERE for the full press release.

 

Safilo Board of Directors Approves 2017 Financial Results

Safilo Group’s net sales declined by 15.5% at constant currency compared to 2016, of which 12.3% was attributed to the change of the Gucci license to a supply agreement.

The Group’s net sales were 1047 million Euro in 2017, a contraction of 194 million Euro compared to last year. Sales of the “Going Forward Brand Portfolio” were reduced by 3.9%, while sales in the “Own Core Portfolio” increased slightly, in particular due to growth in emerging markets.

The Board of Directors also decided against proposing a dividend payout at the next Annual General Meeting.

Safilo posted a net loss of 47.1 million Euro in 2017, compared with the net profit of 15.4 million Euro in 2016.

Click here to read the full press release.

 

Managing Working Relationships

Work place relationships are not always harmonious and it is natural to experience occasional disagreements and conflicts. In fact, one of the biggest challenges in any office is managing working relationships. The truth is, working with other people is hard – even when you like them! However, poor work relationships can add unwelcome psychological stress which may have a detrimental effect on work performance, motivation levels, and overall job satisfaction, so it is important to not simply try to ignore the conflict.

As consultants, we are keenly aware of the impact they can have. Much of the work we do is very dependent on these relationships being healthy. For example, it is difficult to run a staff meeting focused on improvement with employees who are more interested in pointing fingers. It is impossible to gain buy-in for a new process if the employees are not convinced that the practice owner will follow through.

Like other types of relationships, the relationships in the workplace can be improved. The onus is on the practice owner to take a leadership role in the change of dynamics in the office.

As a first step, try implementing these strategies.  As you model this behaviour to your staff, challenge them to do the same with you and their coworkers

1. Validate the Person’s Feelings Before You Do Anything Else

Before responding to a negative comment or pushback, try imagining why someone might be acting the way they are. Identify how you would feel if you were in their position, and then validate that feeling.

For example, when you ask an employee to tidy up the dispensary before they leave for the day and they reply that a co-worker should do it. Before responding, first try to identify why they might be making this request. Maybe they feel like they are always the one asked to stay late. Maybe they have a commitment after work and are feeling stressed about making it on time. “I imagine that you are feeling overwhelmed.”

I know it sounds a little hokey, but this works wonders. By trying to empathize (even if you think the person is wrong) and then validating what they’re feeling, you will be able to shift your attitude from frustration to empathy.

The employee feels heard, too. Nine times out of ten, they’ll calmly reply, “Yes, I do feel overwhelmed.” It’s like identifying the feeling takes the hot air out of the situation. Reiterate the request and perhaps ask if they would like to come in early the next day to complete the task instead of staying tonight.

2. Say What You’re Actually Thinking—and Say it Clearly

To avoid awkward conversations, use this simple formula:

the change you’d like + why the current option isn’t working + why your preference is better

For example, an employee feels like it is too much work to bill directly to insurance. Constructive feedback is fine, but complaining won’t solve the issue. Phrase your response something like, “I’d like us to brainstorm a way to make this more manageable. I’d prefer if you provided me with specific feedback about what takes so long as that will help me to implement ways to make the process more manageable for you. In order to meet the needs of our patients and to ensure you get your bonus, we need to implement direct billing.”

As you become more comfortable telling people what does or doesn’t work for you, being more assertive will become easier. Even better, it will make your working relationships stronger and more honest.

Sometimes it is difficult to change the dynamics of the relationships because they are so deeply entrenched in the way that the office operates. In a few instances, we have recommended bringing in a third party mediator to help facilitate the creation of healthier working relationships. The third party listens to everyone’s point of view and then starts bringing the parties together to “air out the laundry”. It is surprising how effective this can be as it allows all parties to felt heard and makes them more ready to move forward.

While the concept may seem foreign initially, it makes sense.  Therapists are called upon everyday to guide people through challenging personal relationships.  The strategies and tools that they employ are effective for any type of relationship.

We have recommended and seen this type of intervention in a number of our offices.  The therapist offers each individual an opportunity to vent their concerns independently so they feel heard and validated. The therapist then mediates conversations between coworkers who aren’t seeing eye to eye. The therapist provides tools and feedback to help everyone move forward.

If you are having issues with relationships in your office, start by trying to change the dynamic yourself.  If that is not successful, do not hesitate to reach out for professional help. The entire practice will benefit.

Featured Posts

Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Learn More
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Learn More
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read More
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read More
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Learn More
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Learn More
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more