Blog

September 13, 2018

Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Think About Your Eyes has announced the results of its back-to-school marketing campaign, which has yielded more than 130 million media impressions, or exposures to the TAYE messaging.

This summer, TAYE focused on encouraging parents to take advantage of free time during summer break and schedule an eye exam with an optometrist for their children. TAYE partnered with Laila Ali, pro-athlete and lifestyle expert, for a series of media interviews and social media posts. Through this partnership, Ali participated in 25 interviews with television and radio stations around the country to share her own vision story and the importance of an annual eye exam to children’s vision health and their success in school. She encouraged patients to visit the TAYE website to find an optometrist and learn more about vision health. Justin Bazan, OD, also participated in these interviews to provide professional input on common vision issues facing his pediatric patients.

The television and radio interviews resulted in 57 million impressions. Ali also participated in interviews for celebrity and lifestyle sites Inquisitr, Fox Business, Celebrity Café, SheKnows, Hello Giggles, APlus, and an Instagram story takeover for Refinery29, resulting in 70 million impressions. Each of the placements linked to the Think About Your Eyes website.

To increase awareness of the TAYE messaging online, TAYE partnered with online influencer network Collectively. Working with 20 parenting bloggers, TAYE coordinated 95 pieces of online content, including blog, Instagram, Facebook, and Twitter posts. Participating bloggers encouraged their readers to schedule an annual eye exam for their children during the summer, and shared their own experiences taking their kids to the optometrist to keep their vision healthy. Each post linked to the Think About Your Eyes website, where readers were encouraged to find an optometrist and learn more about vision health. This partnership resulted in more than 4 million impressions.

Think About Your Eyes TV, radio, and online ads are running through September, capitalizing on the back-to-school timeframe. Campaign ads and Facebook posts encourage patients to visit the Think About Your Eyes website to find an eye doctor. More than 2.1 million people have visited the website in 2018, an increase of more than 200% over this time last year.

September 13, 2018September 12, 2018

Programs Aimed at Millennial ECPs Drive Attendance Growth at Vision Expo West

As of three weeks pre-show, Vision Expo West pre-registration for young professionals is trending strongly ahead of 2017. Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) will feature various programs and activations geared specifically toward the young professional and student demographic, including panels, surprise celebrity guests, and hosting students from optometry schools across the country.

At NewGradUniversity in the NewGradOptometry + Covalent Careers booth (#23087), young professionals and students can attend a variety of free daily panel discussions with top experts. See the complete schedule of panels and speakers here.

Panel topics are as follows:

Thursday, September 27:

How to Grow and Scale Your Practice – 10:30 a.m.–11:00 a.m.
What You Need to Know About Co-management – 12:00 p.m.–12:30 p.m.
Medical Optometry 201 – 1:30 p.m.–2:00 p.m.
Pathways to Leadership in Corporate Optometry Panel and Reception – 4:30 p.m.–6:00 p.m.

Friday, September 28:

Private Equity and Vertical Integration – The Future of Optometry? – 12:30 p.m.–1:00 p.m.
Are Cold Start Optometry Practices Still Attainable – 2:00 p.m–2:30 p.m.
Women Thought Leaders in Optometry – 4:45 p.m.–5:15 p.m.

Saturday, September 29:

Going from Associate to Practice Owner – 11:30 a.m.–12:00 p.m.
The White Glove Optometry Practice – 12:30 p.m.–1:00 p.m.
Optometry and Telemedicine – 1:30 p.m.–2:00 p.m.

To support the next generation of eye care professionals in the growth of their career, Vision Expo is hosting the SOLutioN (SOLN) group, an organization that promotes and guides the future leaders of private-practice optometry. Twenty SOLN student leaders who represent optometry schools from across the nation, along with the SOLN executive board, will hold the organization’s quarterly meeting at the show.

The Center for Exhibition Industry Research also reports that the use of engagement tactics is of high importance to all attendees. Vision Expo is encouraging exhibitors to hold captivating activations to engage attendees, including hosting giveaways and providing opportunities to network. In the coming weeks, Vision Expo representatives will announce exhibitor activations taking place across the Exhibit Hall. Exhibitors’ activations that excel will be celebrated through the new Best Booth Award category, Best Brand Activation.

To register for Vision Expo West visit VisionExpoLV.com and join over 90,000 followers on Vision Expo’s social media channels on Instagram, Facebook, Twitter, and LinkedIn.

September 12, 2018August 10, 2018

Modern Urban Styles with a Unique Twist

The first eyewear collection after the relaunch of the brand, Hugo Eyewear’s Fall/Winter 2018 takes its own approach. The male and female sunglasses and optical frames comes in an essential colour palette typical for HUGO. For a bold statement, the HUGO 1000/S is equipped with reversed HUGO wordmark on the lenses.

www.safilo.com

September 11, 2018September 13, 2018

Interview with Jessica Mulroney, Fashion Consultant

Canadian Jessica Mulroney is a stylist to the stars. In 2015, she styled ensembles for Sophie Grégoire Trudeau. She is also a close friend and stylist of Meghan Markle. Jessica and her husband Ben Mulroney attended Meghan’s Royal Wedding to Prince Harry in May, with their three children acting as page boys and flower girl. In her work, Jessica is known as a champion of Canadian designers.

Optik: How did you become interested in fashion?

Jessica Mulroney: I have been involved in fashion for as long as I can remember: My father’s been in the clothing manufacture business for years, and my uncle’s side of the family has had a particular affinity for shoes. As for me, I’ve worked in nearly every aspect of fashion—from retail to manufacturing, PR to design.

Optik: What do you like about fashion and your work?

J.M.: I love that fashion can make a statement about how someone feels about themselves in that moment, but it can also help them visualize how they want to feel about themselves in the future. Fashion can empower, it can excite, it can provoke and it can provide comfort.

Optik: What kind of frames (optical or sun) do you like yourself? Do you have a favourite eyewear designer?

J.M.: I seem to be leaning towards frames these days that are a little more “out there,” frames that stand out and turn up the volume.

Optik: Why did you get involved with Transitions? What is the message that you would like to convey to people about Transitions lenses?

J.M.: As someone who has worn glasses since I was little, partnering with Transitions just made sense. I can get Transitions lenses in any frame style—which I love—while having the convenience of knowing my eyes are protected indoors and out. Now, with the launch of the new Transitions Signature Style Colours, you can personalize your eyewear even more to really show your unique, individual style, and I’m excited for more people to know about it.

Optik: What do you think your involvement can bring to Transitions and eye care professionals who sell Transitions Lenses?

J.M.: Whether it’s for me or someone I’m consulting, I’ve always been passionate about personal style. With Transitions, you can make a statement that’s all yours without compromising on protection and convenience. When it comes to eyewear, I want to help Transitions and eye care professionals who offer Transitions share this fashion-meets-practicality story.

Optik: Who are some of your favourite Canadian designers?

J.M.: I never play favourites!

September 10, 2018September 10, 2018

2018 American Academy of Optometry Student Travel Fellowship Recipients Announced

The American Academy of Optometry is pleased to congratulate the recipients of the 2018 Student Travel Fellowship Awards. These travel fellowships will allow students to attend Academy 2018 San Antonio, November 7-10, 2018. Resident Travel Fellowship recipients will be announced at a later time.

Funded by an educational grant from Johnson and Johnson Vision:

Michelle Antonucci, University of California Berkeley
Memoona Arshad, University of New South Wales
Marielle Blumenthaler, The Ohio State University
Paul Brown, University of Alabama Birmingham
Kelly Cochran, University of Missouri St. Louis
Nevin El-Nimri, OD, MS, FAAO, University of California Berkeley
Lacey Haines, OD, FIACLE, University of Waterloo
Kam Ho, University of New South Wales
Deepayan Kar, BOptom, MS, University of Alabama Birmingham
Safal Khanal, OD, FAAO, University of Auckland
Corrin Lesjak, Indiana University
Lydia Pickrell, The Ohio State University
Maureen Plaumann, OD, FAAO, The Ohio State University
Sudan Puri, OD, University of Houston
Noor Haziq Saliman, BOptom, MHSc, University of Manchester
Sidra Sarwat, University of New South Wales
Keyur Savla, BOptom, University of Alabama Birmingham
Alaina Short, Massachusetts College of Pharmacy and Health Sciences
Sloane Weed, The Ohio State University
Angela Zhang, University of Waterloo

Recipients will be honored at the Student and Resident Awards Lunch on Thursday, November 8 from Noon to 1:00 PM in Stars at Night Ballroom B4 in the Henry B. González Convention Center.

To read the full list of Student Travel Fellowship Awards recipients, click HERE.

Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Programs Aimed at Millennial ECPs Drive Attendance Growth at Vision Expo West

Modern Urban Styles with a Unique Twist

Interview with Jessica Mulroney, Fashion Consultant

2018 American Academy of Optometry Student Travel Fellowship Recipients Announced

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