Blog

September 18, 2018September 18, 2018

Transitions to Offer Transitions® Style Collection Launch Kit

Transitions Canada announces the release of an official Transitions style collection launch kit, which includes several materials to help eyecare professionals debut the new Transitions^® Signature^® Lenses style colors and Transitions^® XTRActive^® Lenses style mirrors products in their practice.

The kits will be distributed in September and will include:

A welcome letter introducing the new style products and POS materials
A pack of consumer brochures
A Transitions™ pen
A dispensing mat with inserts featuring the new style products
A sell sheet for the new style products
A Transitions^® Style Collection Guide (Freestyle Guide) on pairing the new style products with frames
A dispensing tips handout on recommending Transitions^® style collection lenses

To order a launch kit or for more information on Transitions Signature style colors and Transitions XTRActive style mirrors, contact Transitions Optical customer service at customerservicecanada@transitions.com or call 1-877-254-2590.

Click HERE for the full press release.

September 18, 2018September 17, 2018

Introducing the CNIB Foundation

CNIB is evolving into an organization that’s more ambitious, vibrant and forward-thinking than ever. Introducing the new CNIB Foundation.

A brand that is vibrant and confident, as CNIB embraces an assertive new voice for the future. This website has a bold, fresh new look.

CNIB is committed to making their brand as inclusive and accessible as possible. In addition to the bright, optimistic and attention-grabbing characteristics associated with the colour yellow, they chose yellow and black because it’s a universal palette of visibility and contrast. White was added to that palette because, when placed against black, it is also known to improve the readability of text for many people with reduced sight. It features a minimalist design scheme that’s intended to be as accessible and readable as possible, as well as a new visual identity with bold, black brushstroke imagery throughout.

Source: CNIB

September 17, 2018

VIP Lineup for Corporate Optometry Panel Announced for VEW 2018

Vision Expo announces the new Corporate Optometry Panel that will bring together industry thought leaders from Costco, Luxottica, MyEyeDr., NewGradOptometry, Visionworks of America and Walmart Vision to discuss the range of business models that optometrists can practice in corporate optometry today. Titled “Pathways to Leadership in Corporate Optometry,” the event will be held during Vision Expo West. Sponsored by Luxottica and Visionworks of America, attendees will also enjoy an opportunity to network at a cocktail reception immediately following the panel.

Details on the “Pathways to Leadership in Corporate Optometry” Panel are as follows:

Date: Thursday, September 27, 2018
Time: Panel to take place from 4:30 PM to 5:15 PM; cocktail and networking reception to follow from 5:15 PM to 6:00 PM
Location: NewGradOptometry + CovalentCareers Booth No. 23087
Registration: No registration is required to attend the panel and reception, but attendees must be registered for Vision Expo
Moderator: Jim Muniz, Director of Training and Development at DigitalOptometrics
Panelists:
- Artis Beatty, OD, Chief Medical Officer at MyEyeDr.
- Chris Cordero, OD, Director of Professional Relations at Walmart Vision
- Matt Geller, OD, Founder and President at NewGradOptometry.com, co-founder at CovalentCareers
- Rupe Hansra, OD, Vice President of Operations Services at Visionworks of America
- Denise Mogil, Director of Professional Services at Costco
- Carl Spear, OD, Senior Vice President of Eyecare at Luxottica

The panel will gather optometrists with differing perspectives and years of experience, all of whom hope to motivate tomorrow’s leaders and stimulate respect for optometry in the corporate realm.

To register for Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) visit VisionExpoLV.com and join over 90,000 followers on Vision Expo’s social media channels on Instagram, Facebook, Twitter, and LinkedIn.

September 14, 2018

Modern Optical Welcomes New Addition to Senior Management

Modern Optical International announces the addition of John Justice as the company’s Vice President of Business Development. Bringing three decades of optical-related experience to this newly created role, Justice will be responsible for driving growth in domestic and international markets. His extensive experience in both operations and sales will support Modern’s mission which centers on the vitality of independent optometry.

In addition, Chris Millet, who joined Modern Optical in 2016, has been promoted to Managing Director of Global Sales. Together, Justice and Millet will oversee Modern’s growing sales force, enhance key account management and identify new opportunities within our rapidly changing industry.

“We are fortunate to have John join our senior management team,” said Ken Weissman, President and CEO of Modern Optical International. “His in-depth knowledge of both internal operations and business development make him uniquely qualified to drive growth while maintaining a first-class customer experience. He and Chris Millet both place the highest priority on bringing value to every customer, a founding principle of Modern Optical since 1974.”

Justice honed his wide-ranging skill set during a 30-year tenure at Kenmark. Most recently serving as their Senior VP of Sales, Justice’s breadth of experiences included strategic planning, business analysis, sales management, and licensing. He graduated from Sullivan University with a degree in Computer Science and Business Management.

Click HERE for the full press release.

September 14, 2018September 14, 2018

Safilo at VEW 2018

Safilo will participate in this year’s edition of Vision Expo West, the second largest eyewear trade show in the United States running Thursday, September 27^th – Sunday, September 29^th. The company will have an increased presence at this year’s show with two locations to interact with show attendees – on the main show floor and in The Suites at The Venetian.

Safilo welcomes all show attendees to visit the company’s first ever pop-up booth (#16115) on the main show floor of the Sands Expo which will concentrate on the company’s Fall/Winter 2018 collections for Carrera and Polaroid. The company will also offer a sneak peak of its newest licensed women’s eyewear collection for Rebecca Minkoff which officially launches in January 2019 as a Spring/Summer 2019 offering.

Safilo will again take over two exclusive penthouse apartments in The Suites at the Venetian where it will showcase over 20 of its owned and licensed eyewear brands. Located on the 36th floor, in rooms 36-211 and 36-212, collections will be shown by appointment.

Customers attending VEW are encouraged to schedule appointments in The Suites with their Safilo sales reps ahead of the show to view the company’s atelier, fashion luxury and contemporary lifestyle collections.

Click HERE to read the full press release.

Transitions to Offer Transitions® Style Collection Launch Kit

Introducing the CNIB Foundation

VIP Lineup for Corporate Optometry Panel Announced for VEW 2018

Modern Optical Welcomes New Addition to Senior Management

Safilo at VEW 2018

Featured Posts

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

CooperVision Completes Enrollment for Large-Scale Pediatric Myopia Control Study

OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht

Why Hearing Care Makes Sense in an Eyecare Practice

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

CooperVision Completes Enrollment for Large-Scale Pediatric Myopia Control Study

OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht

Why Hearing Care Makes Sense in an Eyecare Practice

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

CooperVision Completes Enrollment for Large-Scale Pediatric Myopia Control Study

OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht

Why Hearing Care Makes Sense in an Eyecare Practice

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

CooperVision Completes Enrollment for Large-Scale Pediatric Myopia Control Study

OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht

Why Hearing Care Makes Sense in an Eyecare Practice

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition