The World Council of Optometry and the Brien Holden Vision Institute (BHVI) have formed a partnership to bring Myopia Awareness Week, previously limited to Australia, to a global audience.
The aims for Myopia Awareness Week are to raise awareness in the community about myopia, highlight the critical role optometrists play in treating myopia, and to encourage optometrists to stay current with emerging trends in myopia control and management.
World Council of Optometry President Scott Mundle, OD, spoke to Optik about the partnership: “Myopia correction and prevention is an optometry issue and WCO should take the lead globally. Working with the BHVI makes sense since we already are working on a number of projects, including Our Children’s Vision, Adopt a School, School Eye Health to name a few.”
Kovin Naidoo, CEO of the Brien Holden Vision Institute, said, “We are thrilled to join with the World Council of Optometry on this much larger campaign to raise awareness on a global scale. The partnership will garner the support of industry and other key players to make sure the message of the looming public health crisis and the need for action, reaches large sectors of the general population as well as practitioners.”
Myopia Awareness Week 2018 in Australia was the 14th to the 18th of May. The designated date for 2019’s Myopia Awareness Week has not yet been set.
