Blog

April 10, 2018April 24, 2018

Calvin Klein Eyewear Introduces New, Rebranded Collections for 2018

Calvin Klein, Inc. and Marchon Eyewear, Inc announced the introduction of the newly rebranded lines of men’s and women’s CALVIN KLEIN 205W39NYC and CALVIN KLEIN sunglasses and ophthalmic eyewear, designed under the creative direction of Raf Simons, the Chief Creative Officer of Calvin Klein.

Eyewear for the brand will now be marketed under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS brand names in line with the recent global restructuring of Calvin Klein’s apparel and accessories under Simons’ singular vision for the iconic American brand.

The elevated new branding, refreshed design approach, and composition of the eyewear lines is planned to contribute to increasing visibility and expanding distribution at retail, travel retail and optical accounts. Significant investments globally are also being made in updated branded fixtures, optimized merchandising and increased training for sales representatives and accounts.

This launch represents the latest sunwear offering and the first-ever introduction of optical eyewear under the new luxury CALVIN KLEIN 205W39NYC brand, designed to complement Simons’ new, elevated ready-to-wear and accessories collections, which are reframing and modernizing the CALVIN KLEIN brand. In the new, highly curated line, architectural silhouettes marry retro and modern aesthetics celebrating elements of the brand’s rich history and future vision. The new styles are rendered in high quality titanium and striated acetate which are artfully conceived by combining delicate materials, including leather, brushed metal and unique design details such as a new signature “fly-away” bridge, as well as vividly striped and colour-blocked surfaces. All of the CALVIN KLEIN 205W39NYC styles, named for the location of the company’s global headquarters at 205 W 39 Street in New York City, are made in Italy and Japan.

All eyewear for the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS lines is produced under license by Marchon Eyewear, Inc.

Click HERE for the full press release.

April 6, 2018April 24, 2018

Free Bus Transportation for Students to Optical Summit

The Opticians Association of Canada, in partnership with Essilor and The Optical Group are providing FREE bus transportation to Opticianry Program students who wish to attend Optical Summit, held in Laval, Quebec from May 25 to 27.

Buses will be travelling from Quebec City, Moncton, New Brunswick, Barrie, Ontario and North York, Ontario.

Did you also know that students can attend Trade Summit and Educational Summit for FREE, which includes lunch?!

STUDENTS, CLICK HERE FOR MORE DETAILS.

April 6, 2018April 24, 2018

INVU – Finalist for Consumer Travel Retail Award

An exclusive group of 5,000 frequent international travelers has voted INVU, the young and innovative Swiss brand, a finalist for the Global Travel Retail Award in the Eyewear Category. “What makes this nomination so special is that the international market research firm that conducted this study has, for the first time, decided that the end user will be the ultimate jury,” says Rebecca Harwood Lincoln, Travel Retail Director for the INVU brand. “This strong vote of confidence from actual customers is a great honor for INVU and Swiss Eyewear Group. It proves that our strong focus on product innovation and high quality resonates well with consumers.”

All INVU sunglasses are designed and engineered in Switzerland and equipped with the ultra polarized lens from Swiss Eyewear Group.

Click HERE for the full press release.

April 5, 2018May 20, 2026

Ingenious Looks

The sunglasses model Sigmund & Carl from neubau eyewear is set to make a strong impression with its forward-looking and unusual design. Inspired by the spectacle frames worn by the great geniuses Sigmund Freud and Carl Gustav Jung, these sunglasses will protect your own eyes from the sun while catching glances from all around. Made from titanium, stainless steel and sustainable natural PX.

Distributed by COS: canadianoptical.com

April 5, 2018April 24, 2018

Transitions Reveals New Brand Identity and Consumer Campaign

During Transitions Academy, Transitions Optical debuted a new brand identity and rejuvenation plan that will further build upon the company’s efforts to recruit new wearers and attract a younger generation of single-vision wearers to the photochromic lens category. Together, a new visual identity, Transitions^® brand logo, light intelligent lenses™ tagline, and “Light Under Control™” consumer advertising campaign will create desire for the products in a simple, modern, and innovative way.

The direction for the overall brand rejuvenation is inspired by research showing that 87% of eyeglass wearers report being sensitive to light. New campaign imagery, colour palette and messaging will emphasize a renewed focus on light – on how we need it, embrace it and can be protected from its harmful elements. The campaign and logo will also feature a new diagonal split design, created to evoke a familiar feeling of swiping on mobile phones, moving throughout one’s day and the filtering technology of Transitions^® lenses. The campaign strategy will incorporate dynamic, innovative digital tactics to reach younger wearers in the places they consume media most heavily.

In Canada, the television campaign will deliver more than 79 million impressions and will debut on television on specialty and conventional networks such as CTV, TVA, TSN and RDS, Discovery Channel during primetime, early morning and sports timeslots. The campaign’s digital plan will combine display banners, videos, paid search and social media for an additional 75 million impressions. Canada is also reaching out to younger wearers through a partnership with style influencer Jessica Mulroney (see separate news release on Infoclip HERE).

Consumers and eye care professionals alike will begin seeing the new Transitions brand logo and the “Light Under Control” consumer campaign beginning April 2018. Supporting point-of-sale and digital assets will become available to eye care professionals in the second quarter.

Click HERE for the full press release.