Blog

August 3, 2018August 2, 2018

Vision Expo to Recognize Exhibitors through New Award Category

Vision Expo has announced a new category as part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best In-Booth Brand Activation. Voting will take place at Vision Expo West 2018 in Las Vegas (Education: September 26 – 29; Exhibit Hall: September 27 – 29).

Vision Expo created the Best Booth Awards to recognize the considerable investments made by exhibitors to create a unique experience and memorable environment for attendees. The award first launched at Vision Expo West in 2017.

An in-booth activation is a way for an exhibitor to increase awareness of their brand and engage with attendees through activities like interactive games, technology, sampling, giveaways, in-booth demonstrations, contests and more.

Vision Expo exhibitors continue to deliver exciting experiences for attendees year after year, both through booth design and activations. At past Vision Expo shows, activations have included fishing for eyewear, playing Rock Band, live artists, racing video games and customizable vinyl records.

The winning exhibitor in each category will receive $1,000 in future sponsorship credits and media coverage. Past winners include Article One (Booth G21020) and De Rigo REM (Booth G23035) for Most Creative Booth Design and Canadian company Kuusoft Corp. (Booth MS13049) for previous category Best Use of Technology.

Attendees can vote for their favorite booths in the Vision Expo mobile app. One voter each day will be selected to win a $500 AmEx Gift Card.

Follow Vision Expo on Instagram Stories and IGTV to see live coverage of unique booths and activations throughout the show.

August 2, 2018

Safilo and Fossil Renew Global Eyewear License Agreement

Safilo and Fossil Group Inc., the global lifestyle Company specializing in consumer fashion accessories, announced the renewal of their global FOSSIL eyewear license for the next five years, up to 31st December 2023.

The license was first signed in 1999 and was extended to global distribution in 2013.

“The renewal of the FOSSIL Eyewear agreement is the result of the success of our long standing partnership and gives us the opportunity to further build on an already strong business in the contemporary lifestyle segment,” says Angelo Trocchia, CEO of Safilo Group. “The extension of this license represents the evolution of a relationship and an important business that continues to grow, and will do the same in the future thanks to collections whose design and positioning are extremely well appreciated by our customers and consumers all over the world.”

Source: Safilo

August 2, 2018

Transitions and Essilor Canada Launched Transitions® XTRActive® Style Mirrors

Transitions Optical in partnership with Essilor Canada hosted an exclusive event at the Addison’s Backyard in downtown Toronto to celebrate the launch of the Transitions^® XTRActive^® style mirrors. The event—The Transitions^® Lenses Style Mirrors Ball Pit Pool Party—allowed attendees to experience the new style mirrors, which add fashionable mirror effects to Transitions^® XTRActive^® lenses.

During the party, attendees and social media influencers had the opportunity to try on the Transitions XTRActive style mirrors lenses, paired with fashion frames—while listening to well-known New York City DJ duo and Transitions^® brand ambassadors Coco and Breezy.

Mirrored glasses continue to be in style, and the new Transitions XTRActive style mirrors create an on-trend mirror finish with a hint of colour. The new mirror colours are:

Gold
Silver
Violet Blue
Copper (coming soon)
Blue Green (coming soon)

Outdoors these lenses have a mirror finish and provide intelligent visual comfort and hassle-free protection from UV and Harmful Blue Light. Indoors the mirror fades to a light reflection with a hint of colour.

Click HERE for the full press release.

August 2, 2018August 1, 2018

Essilor and Luxottica Merger Approved in China

Essilor and Luxottica announce that the antitrust regulator of the People’s Republic of China, SAMR, has approved the proposed combination between the two companies after they made certain commitments with regard to the conduct of their business in China.

Essilor and Luxottica committed to inform SAMR about their future acquisitions and also to ensure availability of their products and services to all customers in China on a fair basis.

Clearance from Chinese authority was the last condition precedent to the closing of the transaction and paves the way for the combination to be finalized. The two companies are also progressing with their discussions with the Turkish antitrust authority and expect the closing of the transaction at the end of the third quarter.

August 1, 2018May 20, 2026

OWP Men: Coherent Design

The new OWP Men’s style 8613 shows just how modern nylon frames can be. A masculine lens shape combined with simple acetate temples creates an unmistakable, linear look. An inset nylon string below the stainless steel upper bar creates an airy design for a double bridge that seems to float in mid-air. A simple, embossed metal lug gives a discreet touch of style to the temple and is available in four colours.

OWP men’s styles concentrate on quality materials, technical sophistication and maximum comfort. They are perfect for even the most demanding spectacle wearer, someone who also looks for top quality products when choosing their glasses.

Distributed by Lanctôt: www.rlanctot.com