On June 1st 2018, HOYA Vision Care Canada announced the launch of Sensity Dark and Sensity Shine, extending the Sensity line of brand-differentiating photochromic lens technology.

Sensity Dark is priced the same as the original Sensity lenses, and are designed to be activated behind the winshield of a car. “Sensity Dark’s activation and fade back exceed industry expectations. With no price barrier between Sensity Dark and original Sensity lenses, ECPs can provide added value to patients who are looking for a darker lens at a competitive price point,” said Maria Petruccelli, Director of Product Marketing.

Sensity Shine is designed with a fashion-forward mirror coating in three possible combinations: grey, brown and an intense green.

Sensity Dark and Sensity Shine wearers will benefit from all of the features in original Sensity such as Stablight^TM Technology, which ensures the lenses perform consistently in varying climates and temperatures.

“Sensity Dark and Sensity Shine have distinctive technological advances in their processing and performance that will provide points of differentiation for independents and excite patients,” said Grady Lenski, Chief Marketing Officer of HOYA Vision Care, North America. He continued, “By offering technology that is not available anyplace else, HOYA strives to provide new lens technology that can help independent practices overcome commoditization and price erosion.

Contact your local HOYA Territory Sales Manager to schedule your Sensity Dark and Sensity Shine demonstration and Lunch and Learn.

Read the complete press release HERE.