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Optik Unveils New Brand Identity

VuePoint IDS, publisher of Optik magazine and the InfoClip series of digital newsletters, announces the launch of a refreshed and unified brand concept. The new Optik branding simplifies the media properties and leverages the strength of the flagship brand, Optik.

 

 

 

The former InfoClip e-newsletter brands will be merged under the “Optik” brand. The new look modernizes and simplifies the branding concept using a stylized wide-open eye, which symbolizes the Optik brand’s promise of objectivity and integrity. The familiar “!” in the former logo is replaced by the more digital-friendly and simplified “i”.

Continuity will be maintained through the colour scheme. The former digital media titles will be reflected as a suffix to Optik. InfoClip DotClip and InfoClipXtra will now carry the Optik branding under the names Optik and Optik XTRA. The new website will be rebranded as Optik NOW.

 

In addition to refreshing the brand image, which has upheld a modern image since its inception in 2006, the new brand positions Optik as a full-spectrum eye care publication, covering a wide array of related topics in both print and digital media.

“In addition to a front-end refresh of the website, major changes have been made to the VuePoint data engine underlying the digital publications. These enhancements will help to deliver targeted content to viewers and in the development of advanced data services to our clients,” said David Pietrobon, President of VuePoint IDS Inc.

The new Optik brand will be revealed on the various publications and social media networks over the next several weeks.

 

AYA Announces Collaboration with Kathy Marianito

AYA Optical unveils an exciting new eyewear collaboration with Navajo master weaver Kathy Marianito. Launching this June, the capsule collection will be available at claudiaalan.com and at select opticians across North America.

Kathy Marianito is a descendant of master weavers, hailing from deep in the desert of the Southwest, amidst the dramatic scenery of Coyote Canyon. Kathy’s work is often sought by collectors and can be found at Nizhoni Ranch Gallery, located in Sonita, Arizona.

Says AYA Optical creator Carla D’Angelo: “AYA is a celebration of Indigenous Art, through collaborations that look to the past and future. I work together with indigenous artists with the goal of making their work less obscure by bringing their art and stories to a wider audience via our eyewear. It’s a small but important act of reconciliation. I have always been drawn to the beauty of Navajo textiles and love the strong geometric patterns in the weaving, and I am excited to incorporate this historic tradition into a modern medium.”

As always, with every AYA product purchased, proceeds are donated to indigenous communities in need.

             

Prevent Blindness Declares May UV Prevention Month

Prevent Blindness has declared May as Ultraviolet (UV) Awareness Month to help educate the public on the dangers that UV exposure may have on vision.

When purchasing sunglasses, Prevent Blindness recommends consumers always read labels carefully and only buy sunglasses that clearly state that they block 99 to 100 percent of UV-A and UV-B rays. Sunglasses should be worn in conjunction with a brimmed hat. Wrap-around sunglasses are best. For those participating in outdoor sports activities, Prevent Blindness recommends consulting with an eye care professional on eye protection that both blocks UV as well as protects eyes from injury.

“Consistently wearing effective UV eye protection is a habit that we should practice year-round, not just in the warm-weather months. By wearing UV-blocking sunglasses and a visor, we can help protect our vision today and for years to come,” said Jeff Todd, president and CEO of Prevent Blindness.

Click HERE for the full press release.

Safilo Celebrates Take Our Daughters and Sons to Work Day

 Safilo celebrated its 3rd annual Take Our Daughters and Sons to Work Day on Thursday, April 27th, the first one orchestrated in Safilo’s new Secaucus North American headquarters.   Safilo hosted a record-breaking 66 children between the ages of 5 and 15 who were either relatives or friends of Safilo employees.

The day was planned to go beyond the average “shadowing” of the adult that brought them.  Children participated in a full day of fun-filled organized activities in a hands-on interactive environment, exposing them to many different careers within the company.

Some of the highlights of the day included:

  • Touring Safilo’s new corporate offices.
  • Understanding what the public relations team does.
  • Creating a budget with the accounting department and learning about the differences between a debit and credit.
  • Learning about the trends, colours, materials, etc. that inspires the product creation department when designing frames.
  • Playing interactive games with members of the customer service and human relations departments.
  • Using imagination and creativity to create summer window designs and Safilo logos.

The children were also treated to a lunchtime pizza party and a movie screening in the company’s second floor auditorium.

 

 

 

 

 

Click HERE to read the full press release.

Preliminary Results in Clinical Trial for Dry AMD Implant

The first clinical human trial of an implant designed to treat dry AMD has produced preliminary results.

The trial, led by Dr. Amir Kashani of the Roski Eye Institute, at University of Southern California, involves four patients who received an implant of retinal pigment epithelium (RPE cells) which were derived from stem cells. The implant, consisting of a single layer of cells on a synthetic scaffold, is designed to integrate with the patient’s existing photoreceptors.

“Our goal is to implant healthy RPE to revive remaining photoreceptors and prevent any further loss of these light-sensing cells,” explained Dennis Clegg, a Professor at UC Santa Barbara and one of the researchers conducting the study. “Eventually, we would like to be able to provide implants at an earlier stage to prevent patients from losing photoreceptors in the first place.”

The four patients receiving the implant had late stage dry AMD with poor visual capabilities. “We are thankful for the patients that volunteer to do this,” Clegg said. “We explain to them this has never been done before in people. They are almost like astronauts going to the moon for the first time. It takes a lot of bravery on their part.”

While it is still early in the trial period, one patient has shown signs of improved vision with the conditions of the other three remaining the same. “Using advanced imaging methods, doctors can see evidence of integration between the implanted RPE and the host photoreceptors,” said Clegg.

The preliminary results were published in the journal Science Translational Medicine.

Read more: http://www.news.ucsb.edu/2018/018846/treating-vision-loss

 

Top photo: Dennis Clegg

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