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Blackfin Airstream Clients: New App for Access to the Blackfin World

Blackfin Airstream Clients makes its debut, the new app reserved for opticians who are already customers, making the whole Blackfin world within reach of your tablet.

Available for both Android or iOS, Blackfin Airstream Clients has been designed to improve the way of working and selling Blackfin products. An instantly accessible interactive system that carries all the necessary information to guarantee a complete sales experience.

The app consists of two sections, one just for opticians and the other to share with the end-consumers. The device can be used in the company of customers to browse the models in the eyewear catalogue, to show the latest videos and find out all the latest news about the brand.

As well as browsing the catalogue, orders can be managed by entering specific details for personalising the product. All multimedia materials is accessable to learn more about the company’s history and the neomadeinitaly concept which can also be shared with customers.

What’s more, the Blackfin Academy section contains brief snippets of information to keep opticians constantly updated and informed about a number of themes, ranging from the brand identity to company ethics, from technical specifications to sales advice.

Also, a version of the app will be available for the opticians served by Blackfin distributors to enable indirect sales markets to be reached.

The app is available on www.blackfin.eu/app.

Click HERE to read the full press release.

Notice of First General Meeting of Future EssilorLuxottica

At its meeting of June 7, 2018, the Board of Directors of Essilor decided to convene the first Shareholders’ Meeting of EssilorLuxottica on July 25, 2018, in anticipation of the completion of the combination with Luxottica (i.e the date when all Luxottica shares are contributed by Delfin to Essilor), which is expected to occur within the coming weeks.

Essilor, which will be renamed EssilorLuxottica on the day the combination of the two companies becomes effective, plans to submit to the Shareholders’ Meeting resolutions that will give it the means to implement its development projects as quickly as possible after the combination is completed.

The Meeting is being planned based on the assumption that the combination of Essilor and Luxottica will have taken effect by that date. All Essilor and Luxottica executives and staff are fully engaged to reach that goal. If, despite the joint efforts of the two companies, the combination is not completed in time to allow this Meeting to be held on July 25, another meeting will be quickly organized for a later date with the same agenda.

This Shareholders’ Meeting, which would be the first to bring together EssilorLuxottica shareholders, would be co-chaired by Leonardo Del Vecchio, EssilorLuxottica Executive Chairman, and Hubert Sagnières, EssilorLuxottica Executive Vice-Chairman.

Draft resolutions are published in the preliminary notice of meeting in the Bulletin des Annonces Légales Obligatoires (BALO) on June 15, 2018.

Source: Essilor

 

Kering Launches Exclusive Gucci Eyewear Global Travel Retail Campaign

Kering Eyewear is preparing to launch the new Gucci Eyewear Global Travel Retail Campaign, which goes beyond the traditional customer-based distribution approach, to deliver an innovative channel-oriented experience designed exclusively for today’s “customers on the move”.

Running from May through September 2018, this engaging campaign will be released in Top Gucci Eyewear travel retail doors worldwide.

The creative concept introduces a sleek unisex sunglass style dedicated exclusively to the duty-free market. The oversized rimless mask is shaped with a single thick lens and shiny golden metal temples, while the frame is adorned with iconic Gucci metal rivets and with the distinctive logo lettering.

The shopping experience will be complemented by engaging digital experiences for customers, comprised of branded frames, which allow customers to take a GIF in store through an app and post it on social media using the hashtag #GucciEyewear.

Click HERE to read the full press release.

Registration is Open for 30th Anniversary of Vision Expo West

Registration is now open for Vision Expo West at the Sands Expo and Convention Center in Las Vegas, NV (Education: September 26 – 29; Exhibition: September 27 – 29). This year’s conference marks the 30th anniversary of Vision Expo West and will bring together the latest in designer eyewear fashions, medical innovations, networking experiences and an unparalleled education program.

For three decades, the optical community has come together at Vision Expo West to evolve the scope of patient care, ensure business success, build relationships and find inspiration. To help attendees achieve these goals, Vision Expo continues to focus on building programs and partnerships with over 90 industry associations, organizations and media partners.

To register, learn more and preview the Show experience, visit VisionExpoLV.com and follow Vision Expo on Facebook, Twitter, Instagram and LinkedIn.

Essilor Academy Canada Launches New Varilux Xpert Certification Program

The new Varilux Xpert certification program from Essilor Academy Canada is designed for eye care professionals who want in depth knowledge of the Varilux brand, specifications and history in order to be able to demonstrate its value with confidence and thereby grow their sales.

The online course includes eight hours of classes divided into three modules: Varilux Classics, Varilux series and Varilux Specialized, to be completed in three months. Very flexible, it easily adapts to eye care professionals’ schedule: participants can activate the training in one click at the time of their choice, interrupt it if necessary and resume it just as easily. Upon certification, participants master the technical details and scientific data of all Varilux products and are more confident that they can recommend the right Varilux product to their customers. Nearly 200 eye care professionals have already joined the program.

“In addition, by becoming a Varilux Xpert,” explains Martin Lespérance, Director-Training & Development at Essilor Canada, “the professional can put forward his expertise in visual health and thus better meet the needs of consumers who always prefer to do business with a person who has advanced knowledge of products and shares it with enthusiasm.”

The Varilux Xpert certification is an addition to Essilor Academy Canada’s training and development program.

To join the Varilux Xpert program, click here.

Click HERE for the full press release.

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