Blog

June 6, 2018June 6, 2018

FYidoctors Launches E-Commerce Platform

The new site at the online address shop.fyidoctors.com is designed to effectively integrate e-commerce with physical store locations and improve communication with patients. This general launch follows a 5 week pilot project involving a limited number of FYidoctors locations.

Contact lenses as well as glasses and sunwear are available. The site is designed to allow patients to pull up their prescription, and prescription validation is expected to take three to five business days. Frames ordered through the shop come with a 30-day 100% satisfaction guarantee. Frames can also be ordered without a prescription.

Dr. Alan Ulsifer, founder of FYidoctors, told Optik that the purpose of the new site was “to service those patients who want the convenience in an environment that respects and educates on the importance of eye care. It is an opportunity to meet the needs of our patients and provide more convenience and an ‘outlet’ concept in eye care products.”

Optik has learned that a Visique brand e-commerce platform is planned for the fourth quarter of 2018.

June 6, 2018June 6, 2018

Infoclip Moving to OptikNow.ca

Infoclip.ca, the premier site for up-to-date Canadian eye care news, will now have a new name and home at OptikNow.ca.

The new site is a part of the larger rebranding effort announced in May, including e-newsletters InfoClip DotClip and InfoClipXtra, which will now carry the Optik branding under the names Optik INFO and Optik XTRA.

The new site maintains industry news as the home page centrepiece, informing site visitors of what’s happening in the world of Canadian eyewear fashion, practice management and professional eye care.

A new home page feature, Trending@Optik, brings the visual power of social media posts to a wider website audience, creating opportunity for stakeholders to display their social media posts to new viewers. Trending@Optik refreshes new posts every 30 minutes and will be aligned with the theme of the Optik magazine.

“The new website will complement the magazine more closely, and bring additional value-add to the viewer through the Trending section. Home page features will further integrate the website with OPTIK digital editorial content providing viewers with more in-depth coverage of topics bridged from the website”, said David Pietrobon, President of VuePoint IDS Inc., Optik Publisher. Classified ads, among the most visited pages on the site, retain a prominent place on the new home page.

Please update your bookmarks to OptikNow.ca and enjoy our refreshed website design with new features.

June 6, 2018June 5, 2018

CNIB Scholarship Application Period Now Open!

Each year, CNIB awards numerous scholarships to post-secondary and graduate school-bound students who are blind or partially sighted. In 2017, nearly 50 scholarships were handed out across Canada.

If you know a student with sight loss who is bright and passionate, we hope you’ll encourage them to apply!

There are five scholarships, ranging from $1,000 to $5,000, that fall under the CNIB Scholarship umbrella:

CNIB Scholarship;

FJL Woodcock SAPA Scholarship;

Barney Danson Scholarship;

The Dr. John and Olive Pyper Scholarship (Southwestern Ontario – Perth, Wellington, Waterloo, Oxford, Middlesex and Huron); and
The Bernice and Robert Gilbert Fund.

Scholarship applications are available in both English and French. Recipients are determined by the CNIB Scholarship Committee.

CNIB also offers the CNIB Master’s Scholarship (x2) valued at $12,500 and $5,000. These are available in both English and French.

The application deadline is June 15, 2018.

Source: CNIB

June 5, 2018May 20, 2026

Retro-futuristic Flair!

For the new Spring/Summer 2018 collection, Etnia Barcelona introduces Midtown SLOG, a trendy micro-pair of glasses with soft-tinted or midnight lenses. Available with mineral lenses in pink, blue and orange for metal frames that have been reduced in size with an anatomical bridge without nose pads.

Distributed by Etnia Barcelona: www.etniabarcelona.com

June 5, 2018June 5, 2018

HOYA Canada Launches Sensity Dark and Sensity Shine

On June 1st 2018, HOYA Vision Care Canada announced the launch of Sensity Dark and Sensity Shine, extending the Sensity line of brand-differentiating photochromic lens technology.

Sensity Dark is priced the same as the original Sensity lenses, and are designed to be activated behind the winshield of a car. “Sensity Dark’s activation and fade back exceed industry expectations. With no price barrier between Sensity Dark and original Sensity lenses, ECPs can provide added value to patients who are looking for a darker lens at a competitive price point,” said Maria Petruccelli, Director of Product Marketing.

Sensity Shine is designed with a fashion-forward mirror coating in three possible combinations: grey, brown and an intense green.

Sensity Dark and Sensity Shine wearers will benefit from all of the features in original Sensity such as Stablight^TM Technology, which ensures the lenses perform consistently in varying climates and temperatures.

“Sensity Dark and Sensity Shine have distinctive technological advances in their processing and performance that will provide points of differentiation for independents and excite patients,” said Grady Lenski, Chief Marketing Officer of HOYA Vision Care, North America. He continued, “By offering technology that is not available anyplace else, HOYA strives to provide new lens technology that can help independent practices overcome commoditization and price erosion.

Contact your local HOYA Territory Sales Manager to schedule your Sensity Dark and Sensity Shine demonstration and Lunch and Learn.

Read the complete press release HERE.