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Transitions Names Greiche & Scaff as Canadian Retailer of the Year

Greiche Transitions Academy
Greiche and Scaff was awarded the 2017 Canadian Retailer of the Year title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Greiche & Scaff with the 2017 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Early in the year, Greiche & Scaff identified that they had an opportunity to grow their Transitions business among single vision wearers and they took many steps to achieve this goal,” said Drew Smith, director, North America Channels, Transitions Optical. “From secret shopper programs to specialized training, Greiche & Scaff pushed themselves to think innovatively. The entire Transitions team wishes to thank them for being a top retailer of the Transitions® brand.”

Pierre Freiji, General Manager and Pierre Skaff, Senior Director of Marketing and Merchandising at Greiche & Scaff, accepted the award on behalf of the retailer at Transitions Academy.

“We work on our goals until we achieve them,” said Skaff. “One way we did this was to train our staff to look to the needs of the customers from different angles and this included thinking about which of our customers can benefit from wearing Transitions® lenses. We are really proud of where we’ve started and where we are with our Transitions penetration today. We look forward to achieving more in 2018.”

Click HERE for the full press release.

 

Transitions Names Opto-Réseau Winner of Best in Marketing

Opto-Réseau Transitions Academy
Opto-Réseau was awarded the 2017 Best in Marketing title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Opto-Réseau with the 2017 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Opto-Réseau’s marketing strategy in 2017 revolved around changing perceptions of who a Transitions wearer is and increasing interest in Transitions lenses among younger patients,” said Drew Smith, director, North America Channels, Transitions Optical. “From social media and mail-in rebates to creating localized advertising for individual practices, Opto-Réseau successfully engaged a new demographic of Transitions lens wearers. We commend them for following their philosophy of trying new things and working hard to implement new strategies.”

Annick Beauchemin, Director of Marketing, Opto-Réseau and Christine Breton, CEO, Opto-Réseau accepted the award on behalf of the company at Transitions Academy.

“Part of our marketing strategy is to constantly question ourselves so that we’re not repeating the same tactics and strategies over and over again,” said Beauchemin. “We worked hard to reach a younger clientele this year and spent time convincing our employees that Transitions isn’t only for people who are already wearing the product. It’s an amazing feeling to see our hard work pay off, and we are excited that our efforts have encouraged more people to consider and choose the Transitions® brand.”

Click HERE for the full press release.

 

 

Max Mara’s MM 1318, Inspired by Scandinavian Cinema

Drawing inspiration from classic Scandinavian cinema, Max Mara’s new optical styles are a perfect blend of Northern European design and Italian femininity. MM1318 stays true to the stylistic concepts of the Anita sunglasses, yet features a more discreet but still extremely feminine shape. The colour palette is enlivened by bright nuances of red, blue, Havana brown and black.

Distributed by Safilo: www.safilo.com

 

Safilo Expands into Taiwan: Exclusive Partnership with Luxasia

SAFILO announces a distribution partnership for Taiwan with LUXASIA, the leading luxury operator with longstanding excellence in distribution and brand building capabilities.

LUXASIA is the largest cosmetics and fragrance distributor in Asia, with 30 years of business history, and now expanding across different categories, including accessories, jewellery and fashion apparel, and its own retail distribution with over 100 stores and direct to consumer channels in 11 markets.

Click HERE for the full press release.

 

How Eyes Help With Memory

New research from the University of Toronto is revealing information about the role that your eyes play in recalling memories. The U of T-affiliated Baycrest Health Sciences research team used simultaneous brain scanning and eye tracking technology to learn that when people recall images they’ve previously viewed, their eyes move in the same way as when they first saw the image, helping the brain to reconstruct the memory.

“There’s a theory that when you remember something, it’s like the brain is putting together a puzzle and reconstructing the experience of that moment from separate parts,” says Dr. Bradley Buchsbaum, senior author on the study, scientist at Baycrest’s Rotman Research Institute (RRI) and psychology professor at the University of Toronto.

Individuals aged 20 to 28 were shown 14 images for only a few seconds each. They were then asked to recall as many details of the images as they can remember, while their brain scans and eye movements were analyzed. The participants were then encouraged to envision the original picture inside a blank rectangle.

Using a mathematical algorithm, the researchers learned that the brain and eye activity of the participants when recalling images matched a “condensed” version of how they originally captured the memory.

“This is likely because when we recall a memory, it’s a condensed version of the original experience. For example, if a marriage proposal took two minutes, when we picture this memory in our head, we re-experience it in a much shorter timeframe,” says Dr. Buchsbaum. “The eye movements are like a short-hand code that your brain runs through to trigger the memory.”

The next step in the research, according to Dr. Buchsbaum, is to determine whether the eye movements lead to the brain “reactivating” the memory, or vice versa. They hope that this research could lead to new avenues of diagnosing neurodegenerative illnesses.

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