The sunglasses model Sigmund & Carl from neubau eyewear is set to make a strong impression with its forward-looking and unusual design. Inspired by the spectacle frames worn by the great geniuses Sigmund Freud and Carl Gustav Jung, these sunglasses will protect your own eyes from the sun while catching glances from all around. Made from titanium, stainless steel and sustainable natural PX.
Distributed by COS: canadianoptical.com
During Transitions Academy, Transitions Optical debuted a new brand identity and rejuvenation plan that will further build upon the company’s efforts to recruit new wearers and attract a younger generation of single-vision wearers to the photochromic lens category. Together, a new visual identity, Transitions® brand logo, light intelligent lenses™ tagline, and “Light Under Control™” consumer advertising campaign will create desire for the products in a simple, modern, and innovative way.
The direction for the overall brand rejuvenation is inspired by research showing that 87% of eyeglass wearers report being sensitive to light. New campaign imagery, colour palette and messaging will emphasize a renewed focus on light – on how we need it, embrace it and can be protected from its harmful elements. The campaign and logo will also feature a new diagonal split design, created to evoke a familiar feeling of swiping on mobile phones, moving throughout one’s day and the filtering technology of Transitions® lenses. The campaign strategy will incorporate dynamic, innovative digital tactics to reach younger wearers in the places they consume media most heavily.
In Canada, the television campaign will deliver more than 79 million impressions and will debut on television on specialty and conventional networks such as CTV, TVA, TSN and RDS, Discovery Channel during primetime, early morning and sports timeslots. The campaign’s digital plan will combine display banners, videos, paid search and social media for an additional 75 million impressions. Canada is also reaching out to younger wearers through a partnership with style influencer Jessica Mulroney (see separate news release on Infoclip HERE).
Consumers and eye care professionals alike will begin seeing the new Transitions brand logo and the “Light Under Control” consumer campaign beginning April 2018. Supporting point-of-sale and digital assets will become available to eye care professionals in the second quarter.
Click HERE for the full press release.
Marcolin Group announces the signing of a joint venture agreement with Moendi, one of the largest independent distributors in Mexico.
Moendi has over 25 years of experience in the wholesale and retail distribution of luxury and diffusion sunglasses and eyeglasses in Mexico, selling more than 250,000 frames a year with 20 sales representatives covering the national territory.
The JV, named Marcolin Mexico, is 51% owned by Marcolin Group and its headquarters will be based in Naucalpan in the State of Mexico. It will distribute the eyewear collections of some of the brands which are part of the Marcolin Group portfolio.
Click HERE for the full press release.
Essilor Canada recently sponsored the Salon des opportunités – a job fair geared toward newcomers to Montreal’s metropolitan region – at UQAM’s Sherbrooke Pavilion on March 17. The event sought to facilitate the integration of the region’s new migrants and immigrants in the community, as statistics show that these groups have a harder time in the job search process, which can affect their integration experience.
In addition to its sponsorship, Essilor Canada also wanted to actively participate in the event. Remaining true to its mission of “improving lives by improving sight”, the company set up a visual health information booth and facilitated visual screenings, conducted by volunteer optometrists and student optometrists, in partnership with the Essilor Vision Foundation, the Eye Disease Foundation, the University of Montreal’s School of Optometry and Axis Medical Canada. Recognizing the difficulties faced by newcomers in finding employment and the role of healthy vision in learning and development, these screenings will help participants kick off the job search process on a positive note.
In addition, with diversity as one of Essilor Canada’s values, the company had a booth to showcase employment opportunities for newcomers and to meet candidates interested in working with them.
A total of 99 visual screenings took place, and 59 participants were referred to the University of Montreal’s School of Optometry for a full eye examination. Those who will need a visual correction will receive a free pair of eyeglasses with a frame from Perfect Optical and lenses from Essilor Canada. Three participants required an emergency consultation at the hospital with an ophthalmologist, and one participant needed an urgent consultation with an optometrist. The rate of referrals (63%) is much higher than what we usually observe (around 35%), demonstrating the significant visual needs of the Haitian community.
The recruitment team also met 250 people, 16 of whom chose to apply with their resume.
Source: Essilor Canada
The Scillia is a wood hyacinth that grows boldly wherever it likes. This flower was the inspiration for Koali’s new very graphic and very feminine concept.
Scillia has thin, feminine frames in stainless steel and acetate. The combined style has been reworked into a lighter, butterfly shape reminiscent of the cat’s eye shapes of the 60s – a frame that gracefully reveals and accentuates the eyes.
Scillia offers a rich and varied palette of colours to let everyone assert their own style:
– Dark frames with translucent arches which accentuate the cat’s eyes look – very vintage.
– Golden yellow or pink frames with a black or brown arch for a very chic look.
– And also, more colourful frames that flirt with purple, red, blue and green shades for a more pop look.
Distributed by Lanctôt: www.rlanctot.com
VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.
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VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.
Learn More Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.
Read More ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.
Read More Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.
Read More CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.
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VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.
Learn More Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.
Read more ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.
Read more Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.
Read more CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.
Read more VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.
Learn More Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.
Read more ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.
Read more Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.
Read more CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.
Read more
