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New RAY-BAN Prescription Lenses

Launching first in Italy and then globally by end of 2017, Ray-Ban will begin selling prescription lenses. Prescriptions will be adapted for the chosen frame. Through a tolerance control, vision correction needs are married to Ray-Ban designs.

The Digital Surface Technology (DST) enables lenses tailor-made to your customer’s specific vision correction requirements, providing clearer vision and alleviating eye strain. The new prescription glasses look identical to the classics, from the iconic Ray-Ban Wayfarers to the newest designs. With colours ranging from standard g-15 to flash and gradients, each pair of prescription Ray- Bans are completely authentic to the original designs.

Just like Ray-Ban’s regular lenses, prescription lenses feature the Ray-Ban logo in the corner of the right lens, with the Ray-Ban initials engraved on the left. Across sun and optical, Ray-Ban has the same multipliers and upgrades scheme. After ordering the frames and lenses, the finished product is delivered to opticians and retailers in just six days. The offer is already available for a wide range of styles and colour variations.

Click HERE for full press release.

 

Transitions Offers Eyecare Professionals Starter Kit

New York City – Coinciding with the April 17 debut of Transitions Optical’s new Live the Good LightTM television commercial in Canada, eye care professionals can now order a free point-of-sale starter kit to leverage the power of the new Transitions consumer advertising campaign in their practices.

The campaign kit is designed to arm eye care professionals with the newest demonstration tools, staff training and sales materials from Transitions Optical so they can help their patients Live the Good Light.

Click HERE for full press release.

 

ZEISS EnergizeMe Eyeglass Lenses Relieve CL Wearers’ Eyestrain

Historically, conventional eyeglass lenses have not been made to refresh the eyes of contact lens wearers after extended contact lens use, and today’s widespread use of digital devices places further strain on the already tired eyes. In response to this unmet need, ZEISS has developed ZEISS EnergizeMe Eyeglass Lenses, the only solution in the industry to address the specific vision needs of contact lens wearers.

ZEISS EnergizeMe Lenses are a unique combination of a new lens design with an innovative Digital Inside® Technology and our exclusive DuraVision® BlueProtect coating. They help tired eyes relax and prevent eye strain caused by digital devices. Three EnergizeMe lens options are available to meet the vision needs of virtually any contact wearer:

• ZEISS EnergizeMe Single Vision Lenses are ideal for those in their early 20s and 30s. They use a small addition of 0.40D to help tired eyes relax.

• ZEISS EnergizeMe Digital Lenses are targeted at wearers in their 30s and 40s who are in between single vision and progressive lenses and have a power boost of 0.65D.

• ZEISS EnergizeMe Progressive Lenses are intended for those ages 40 and over who require an add power of 0.75 to 4.00D.

These lenses were developed to adapt to the visual behavior of contact lens wearers, who are used to eye movements rather than head movements while wearing contact lenses.

Each of the three EnergizeMe lens options features ZEISS Digital Inside Technology and DuraVision BlueProtect for optimum comfort and protection from digital eyestrain and blue light.

Click HERE to read the full press release.

 

Jason Dorsey Teams Up with Essilor Canada at Upcoming Roadshow

JasonDorsey_lrJason Dorsey is the leading Millennials and Gen Z expert, a researcher, acclaimed international speaker and best selling author. He has been featured on CBS, Fortune, The New York Times, BBC, Fox, USA Today, CNBC, Bloomberg, WSJ, 60 Minutes, 20/20, The Today Show and has over 1,000 standing ovations to his credit. He is the author of Y-Size Your Business and My Reality Check Bounced! He is also the Chief Strategy Officer at The Center for Generational Kinetics where he leads research for companies and organizations around the world.

Jason Dorsey’s passion is solving tough generational challenges for organizations and leaders. He brings a new approach to generations based on his breakthrough research… and he is funny, too.  A key takeaway: Generations are not a box. Understanding them gives us powerful clues that drive measurable results. More sales. Better teams. Stronger engagement.

Other speakers and details of the Roadshow and Alive Summit will be announced in the coming months. The number of participants will be limited so it is recommended to pre-book now with your Essilor Sales Consultant to reserve your seat.

Watch Jason Dorsey during speaker events:

Watch Jason Dorsey on Millenials on CBS:

Watch Jason Dorsey’s latest TEDx talk on Gen Z:

 

To read the full press release, click HERE. 

OGS Invites Optical Industry to Support Our Children’s Vision Campaign

(Calgary, AB): Optometry Giving Sight (OGS) invites all members of the Optometric profession and industry to join them in support of Our Children’s Vision, a global campaign helping to ensure that every child, everywhere, has access to the eye care they need.

There are millions of children around the world and in Canada who are needlessly vision impaired. The rate of myopia is increasing rapidly and could affect 5 billion people by the year 2050.

Since launching in April 2016, Our Children’s Vision has reached 10 million children. This includes four million children in Mexico who were given an eye exam as part of the Ver Bien “See Well to Learn Better” program which is part funded by Optometry Giving Sight.

Optometrists who would like to JOIN OGS in their efforts to help more children can do so by:

  • making a small donation for every pair of glasses or frames sold over the next two months
  • inviting your patients to make a $5 donation

Industry members are invited to support the campaign by:

For full press release, click HERE.

 

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