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Acuvue Moves to Support “Authorized Partners”

Johnson & Johnson Vision Care division of Johnson & Johnson Inc. (JJVC) announced today the Canadian launch of the ACUVUE® AUTHORIZED PARTNER Program: a new initiative to support and recognize its customers that exhibit good business practices.

The new program is aimed at protecting patient’s eye health and educating patients about the value of purchasing from authorized sources, according to a statement from Ted Lachmansingh, Business Director, Johnson & Johnson Vision Care division of Johnson & Johnson Inc. ” The Program will help customers build continued trust and long-term relationships with their patients. These authorized customers will have the opportunity to proudly advertise at their locations, stores and websites, the ACUVUE® Authorized Partner logo, which provides a key signal to patients that they are purchasing from an authorized source”. said Lachmansingh.

Some unauthorized sources are not only creating an environment where it’s difficult for other customers to remain competitive, but may also potentially be putting a patient’s eye health at risk through  damaged, counterfeit, stolen, mishandled, or expired product.

For more information on the new program, view the Acuvue website:  www.acuvueprofessional.ca/AAP

 

Bobbi Brown’s Sunglass Collection Designed to Empower Women

Celebrating 25 years of helping women feel gorgeous and confident Bobbi Brown releases her latest and stunning sunglass collection. The Lucy/s is a vibrant acetate sunglass in glossy black with eye catching pink details inspired by her #6 shade of pink lipstick.  Bobbi Brown’s sunglasses have symbolic metal details along the temples for added interest and representation of her iconic makeup packaging.

 

Distributed by Safilo: www.safilo.com

Kering Eyewear Announces First Global Sales Campaign for Gucci Eyewear

Kering Eyewear and Gucci are pleased to announce the start of the first global sales campaign for Gucci Eyewear. This marks the beginning of the new partnership for the product development, manufacturing and distribution of Gucci Eyewear.

Roberto Vedovotto, Kering Eyewear CEO, says: “Fashion and Luxury eyewear is a niche segment in a crowded marketplace. Thanks to our unique portfolio of brands we are now the first company in the industry to be exclusively dedicated to luxury eyewear. Among this portfolio, we are of course extremely proud of our partnership with Gucci, especially given the remarkable momentum that the brand is experiencing at this time.”

In September 2014, as part of a strategic internalization, the Kering Group decided to establish a dedicated company to specialize in fashion and luxury eyewear.

Starting from October 1st, 2016, Kering Eyewear will begin to take orders during a global sales campaign for the January 2017 Gucci collection at events and roadshows in various locations around the world.

A dedicated team of brand ambassadors has been hired to target all markets locally, thereby ensuring a selective distribution strategy that reflects Gucci’s DNA and consequent alignment of the sunglasses and optical frames alongside the house’s other categories.

Click HERE to read full press release.

CooperVision Renews Global Gold Sponsorship of Optometry Giving Sight

SYDNEY — Optometry Giving Sight is pleased to announce that CooperVision, Inc. has renewed its commitment as a Global Gold Sponsor for another three years, effective from January 1, 2017.

Mr. Miller noted that CooperVision’s cumulative support for vision care projects that are helping to eliminate uncorrected refractive error is expected to exceed USD$2 million by the end of 2016. In addition to its charitable donation, the company also contributes funding through a patient rebate donation program in the United States, now in its fifth year with more than 80,000 patients having participated; the One Bright Vision cause-related marketing program in Europe, and its global Fight for Sight employee fundraising campaign with matching support from The Cooper Companies in support of the World Sight Day Challenge.

CooperVision also supports a number of specific programs in partnership with Optometry Giving Sight, providing funding as well as sending experts on site for professional guidance and observation. The aforementioned One Bright Vision initiative will screen 30,000 children ages 7-12 in the Chennai region of India during 2016, following a similar effort that screened 100,000 children in Tanzania from 2013 to 2015. Another initiative funded in part by CooperVision is helping introduce optometry as a course of study in Vietnam.

To read the full press release, click HERE.

 

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