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$30 Ray-Bans? They Must be Fake!

Counterfeiters regularly offer Ray-Bans at a major discount. At best: people receive knockoffs. At worst: nothing at all.

During the sales season in France, thousands of French people recently received offers for Ray-Ban frames for less than 20 euros ($31). This fall, they were invited on Facebook to a charity event. A Facebook page called Société Ray-Ban was offering frames for 24 euros ($37) and promising to give half of that amount to charitable organizations.

Both offers are scams, just like the ones that cropped up in 2014 in Canada on the raybanca.com website (a Chinese website), offering $26 liquidation Ray-Bans, or the $29 frames regularly announced on Facebook.

In response to these scams, Luxottica has created a Facebook page where you can report fraud cases or scams related to Ray-Ban and Oakley brands: http://www.luxottica.com/en/help-center/report-fake.

Boss Eyewear Launches Fall/Winter Collection

For Fall/Winter 2015 BOSS enriches its eyewear collection with sunglasses and optical frames for women and men that highlight the brand’s elegant and subtle aesthetic.

The men’s acetate frames are manufactured with a bold design mixing beautiful striped acetates, highlighting modern colour combinations ranging between transparent and havana colour shades.

A distinctive metal plaque and pins on the temples, as part of the dedicated hinge, as subtly visible on the temples. The precise metal core inside the temples is designed with a fine microtexture and is visible through the transparent acetate.

This season, the women’s squared and round eyewear frames come in bi-layer acetate for a modern touch to a classic look.

Styles: BOSS 0737 and BOSS 0741/S

www.safilo.com

 

Carrera Announces Jared Leto as the Face of the Carrera 2016 Campaign

Photo credit-Jared Leto

 

Carrera announces Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection.

Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.

The international advertising campaign will launch worldwide starting February 2016.

To read the full press release, click HERE.

 

Photo credit: Jared Leto

Created with Love, by GX

Gwen Stefani creates GX, a retro chic collection created for the younger, self-expressive individuals. The frames emulate Gwen Stefani’s flare for fashion while maintaining an affordable way for the spectacle wearers to have multiple pairs. GX006 is a creative masterpiece, a retro designed frame with a pearlized gradient shade of green to brown. GX013 has a bold shape with a pop of colour making it playful, eye catching and a definite statement piece. “This has been a dream come true” states Stefani, and for us four eyed by-spectacled individuals as well.

Distributed by TURA INC. www.tura.com

ÖGA Pilträ: perfect visual unity

A masterpiece of technical engineering, the latest addition to the ÖGA brand is known as Pilträ which ingeniously combines wood, aluminum and acetate for a distinguished product of unrivalled purity!

The temple, made up of two pieces of Stamina (wood) joined by a fine aluminum strip, has the appearance of a homogeneous material. The softness and natural feel of wood, combined with the hardness and sheen of metal and the finish of acetate is a true feat of technical engineering in the service of design. The double-action stainless steel flex-hinge is fitted with an anti-rocking mechanism to optimise the positioning of the temple.

ÖGA: unique products for men with assertive personalities.

www.rlanctot.com

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