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Improving Glaucoma Surgery Through… Pancakes?

At the University College London Institute of Ophthalmology, scientists are improving surgical techniques for glaucoma treatments by looking at an unlikely source: the fluid mechanics of cooking pancakes.

When the pancakes were made with thin batter, the water vapour escapes through channels on the surface, leaving a distinctive pattern of pits and a ring around the outer edge of the pancake.

So how does this relate to ophthalmology? Like a pancake, the human eye may be mathematically modeled as a flexible sheet.

Co-author Professor Sir Peng Khaw, Director of the NIHR Biomedical Research Centre at Moorfields Eye Hospital and UCL Institute of Ophthalmology, explains: “To treat [glaucoma], surgeons create an escape route for the fluid by carefully cutting the flexible sheets of the sclera. We are improving this technique by working with engineers and mathematicians. It’s a wonderful example of how the science of everyday activities can help us with the medical treatments of the future.”

Further information: http://www.ucl.ac.uk/news/news-articles/0116/08012016-pancakes/

Super Sweet, Super Ego, So What

After 2 years of much lauded success, the most talkative frames on the planet, WOOW, releases 13 new sunglass models, each available in 6 luxurious colours. WOOW eyewear introduces us to pop frames, rich in colour, striking in shape and style, and most notable is the wonderfully affordable price point for both dispensaries and the ultra-stylish consumer.

A must see is the humorous messages on the inside of the temple tips. Secret messages for the wearer to enjoy, chuckle, and smile about. Rock me, Come on, Superman.

WOOW is distributed by Face a Face: www.faceaface-paris.com

 

Transitions Optical 2016 Consumer Campaign Expands

ORLANDO, Fla.– Allowing digital’s ever-increasing influence to complement the reach of traditional advertising techniques, Transitions Optical, Inc. is launching a new consumer campaign that will highlight the stories and experiences told by influential Transitions® lens wearers and speak to a younger, more fashion-focused audience. In 2016, Transitions Optical will continue to feature Canadian actress Laurence Leboeuf in its television, digital and social advertising, and will work with at least four other influencers as well, building out content-rich digital experiences to encourage social sharing, and leveraging the ambassadors’ strong networks of consumers already interested in the fashion and eyewear categories.

New Digital Experiences and Promotions

Transitions Optical will also launch a new digital experience, found at Transitions.com/BeyondTheLens, on the Transitions® consumer website, which will include socially-sharable videos, images and more. New content will be uploaded to the site as activities surrounding Transitions Optical’s consumer campaign continue to unfold.

Click HERE to read full press release.

Safilo and Swatch Announce Five-Year Agreement

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch TheEyes will be launched in spring 2016.

The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever!

Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear
in its European production network.

View the complete press release here.

Youthfully Charged, Boldly Coloured, Spirited from Nature

BCBGMAXAZRIA perfectly captures the latest and greatest trends in their eight model release. The models feature bold coloured fronts, stunning cat eyes, timeless rounds and the ever classic wayfarers. Each model is finished off with their iconic butterfly logo. Mila is a perfect representation of the design teams’ creative expertise. A bold cat eye made from acetate with contrasting temples and a secret pop of colour in the interior. This spectacular model is also available in petites.

BCBGMAXAZRIA is distributed by Centennial Optical: www.centennialoptical.com

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