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Zenka, Best New Product at Vision Expo West

The Zenka French modular frames, distributed in Canada by Lunette USA on a temporary basis, were elected Best New Product at International Vision Expo West, in Las Vegas.

“You can change the face of eyewear very easily with a simple clip, which gives wearers a ton of options,” explains Helene Goldschmidt, CEO of Lunette USA. “With interchangeable fronts, you can play with colours and textures.”

The Vision Expo West trade show was held September 17–19, at the Sands Expo & Convention Center, with over 400 exhibitors. At the same time, the online community VisionariesCommunity.com was launched. “This is a forum where eye care professionals can connect with their peers, gain new insights in their field and explore new products 365 days a year,” says Diane Tiberio, senior director of conference & marketing at Reed Exhibitions.

For further information: http://www.visionexpowest.com/en/Press/Show-News/International-Vision-Expo-Launches-New-Online-Community-/

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IRIS Aligns with Canada’s Top Influencers – The New IRIS Ambassadors

IrisAmbassadorsVancouver (September 25, 2015) — IRIS The Visual Group is excited to announce the launch of their new Ambassador Program with some of the nation’s top Millennial Influencers. Mommy, Wife and former MD, Monika Hibbs started her blog, MH By MONIKA HIBBS, as a creative outlet to share her knowledge while studying medicine. She now blogs full time about a lifestyle inspired by fashion, beauty, design, family, and all things beautiful.

Lauren and Mariel Armstrong are the chic and sophisticated sisters behind PARTYSKIRTS. Lauren and Mariel co-founded PARTYSKIRTS when they received an overwhelming response to the
PARTYSKIRTS they designed for themselves to wear. PARTYSKIRTS are now a global phenomenon worn by those who believe in celebrating life. Crazy Style Love is a fashion blog authored by Jenny Jovanovic — “a regular woman with a regular career, body and budget”. Her blog shares her personal style along with expert tips and tricks on how to look (and eat!) your best on a budget.

The new Ambassadors will be endorsing IRIS through several online and offline activations this Fall, highlighting new fashion trends in eyewear, as well as attending special IRIS events and promoting eye health through regular eye exams.

“The Ambassadors will humanize the IRIS brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what IRIS had to offer,” says Melanie Hajjar, Director of Marketing, IRIS. “IRIS is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true Influencers whose engaged followers look to them for fashion, lifestyle and health inspiration.”

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BCBGMAXAZRIA Brings Lizard and Python Prints to Life

BCBGMAXAZRIA launches four fashion forward models new for their fall 2015 collection, introducing a 3D technique used to create a realistic python and lizard leather looking temple further enhancing the new models’ cat eye and wayfarer shapes. The new releases are rich in colour, youthful in shapes, enhanced in texture creating the ultimate eyewear fall release.

Distributed by Centennial Optical. www.centennialoptical.com

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HOYA Vision Care Canada Introduces New, Innovative Marketing Campaign

Hoya Vision Care Canada logo

Mississauga, ON – HOYA Vision Care Canada launches a brand new and innovative marketing campaign: Picture Perfect with HOYA Lenses. When a dispensing team places an order for one of the eligible HOYA lenses or lens coatings, the job will be delivered with a special gift for the patient, a bluetooth-enabled HOYA selfie stick. The patient will then take a selfie wearing her or his new glasses and post it to social media using #HOYAPICTUREPERFECT.

“As the Ally of The Independent, we have developed Picture Perfect with HOYA Lenses as a tool to further the success of a practice and create a strong and modern referral strategy in a fun way for both the patient and the dispensing team,” said Ahmos Henry, President of HOYA Vision Care Canada.

The Picture Perfect with HOYA Lenses campaign will provide independent practices with a fun tool to reward and engage patients and gain an unprecedented opportunity to advertise their practice in many different social media outlets. Every time a patient posts a selfie wearing their new HOYA lenses, hundreds of their social media followers will be instantly connected to the Eye Care Professional – endorsing their practice instantaneously. Social media travels a lot further and faster than traditional advertising and at no cost.

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Gold in the City of Light

End the suspense! The winners of the Silmo d’Or are now known. The ten winners received their awards at the legendary Maison de la Radio, located in the 16th arrondissement of Paris.

From September 25 to 28, over 35,000 Silmo attendees gathered in the French capital to discover the latest from more than 1350 different brands. As with every year, the delivery of the Silmo d’Or was the highlight.

Here is the list of those who have distinguished themselves with the award, juried by designer Emmanuel Gallina:

Optical Frame: Masunaga with “GMS-106”

Sunglasses: W-Eye with “Aifir”

Vision: Essilor with “Eyezen”

Contacts: Johnson & Johnson with “1-Day Acuvue Moist Multifocal”

Children: Minima with “Junior Hybrid”

Sports Equipment: Seiko Optical Group with “Seiko Xchanger”

Low Vision: Visiole with “Blaze EZ”

Frame Technological Innovation: Blackfin with “Shark-Lock”

Material/Equipment: Luneau Technology with “Attitude” from Briot

Jury Prize: Factory 900 with “FA-087”

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