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Fendi Eyewear Celebrates a Woman’s Femininity

Fendi introduces us to their newest sunglass of unprecedented graphic design, modern elegance, and daring colour combinations. FF0176/s Eyecolor is a cut out design that is a frame within a frame concept. The sunglass has a stunning contrast between the rounded lenses and the cat eye metal eye wire shape surrounding them. This model is available in four stunning lens colours and contrasting rims for added interest and brilliance.

Fendi is distributed by Safilo:  www.safilo.com

Organizational changes in Architectures

Nadine Roth, who in 1995 was the co-founder of the Architectures company, which with great success has created two major eyewear brands, first Face A Face and more recently WOOW, has upon mutual agreement with the company management decided to leave the company.

The decision follows an overall restructure of the company, which is taking place to better match the growing demand of our customers world-wide. The company wishes to be even closer to its customers and will be investing in setting up three regional sales & marketing organizations to support the European, American and Asian customer groups even better than today.

The entire organization would like to warmly thank Nadine Roth for her remarkable contribution to the success of Face A Face and WOOW. In her previous position, as marketing and commercial director, she has been instrumental to the development of the brands across the world.

In June 2014, Architectures merged with ProDesign to become a more powerful international independent group of design eyewear, which today successfully manages four internationally recognized eyewear brands, Face A Face, WOOW, Inface and Pro Design.

Centennial Optical to Raise Funds for Fort McMurray

Centennial Optical has set a target of raising $25,000 in disaster relief donations for the Canadian Red Cross Alberta Fires Appeal, to provide assistance to the people of Fort McMurray and the region affected by the wildfires in Alberta.  Centennial will donate $5 for each Designer Lab Pak frame and lens package and $2 for each Non-Designer Lab Pak order received between May 16 and June 30, 2016.

For more information about Centennial’s Lab Pak programs, please contact a Centennial Optical frame or lens sales representative.

Your Eyes Deserve Nikon SUN Lenses

Spring has arrived and with it comes one of Nikon Optical Canada’s largest national consumer campaigns to date. The new “Your Eyes Deserve Nikon SUN Lenses” promotional campaign utilizes the incredible power of digital media to build awareness, drive traffic to clinics, and create a conversation between consumers and their eye care professionals about Nikon lenses.

Following the great success of their Fall campaign, “Your Eyes Deserve Nikon SUN Lenses” once again promotes an irresistible multi-pair offer, but this time with a spotlight on sun wear.

Consumers across Canada are going to be seeing a lot of Nikon Lenswear. From banner ads and geo-targeted mobile media to consumer email blasts and a dedicated microsite – each channel was carefully selected with one goal in mind; driving consumers to the Eye Care Professional’s door.

Alongside the campaign, Nikon Optical Canada launched their Canadian exclusive Facebook page. THE go to source for useful tips, videos, free resources, product information and so much more. And what better platform to bring new and existing Nikon enthusiasts into the campaign experience, achieved through a consumer sweepstakes.

www.youreyesdeservenikon.ca

To read the full press release, click HERE.

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